Li Hong: Large data "crossing" theory (Fig)

"Sadie Network" in response to the current enterprise for large data climbing demand, IBM is through intelligent Analysis Insight (Smarter Analytics) to help enterprises to build large data landing strategy, through the real effective large data deployment to achieve high value growth. Combining deep market experience and forward-looking innovation concepts, integrating IBM's cutting-edge skills and assets in various fields, such as software, hardware, consulting services, research, and IBM Insight (Smarter Analytics) provides the enterprise with two core strengths: "Big Data Platform" and "Big Data analysis".

Li Hong

The industry's unique large data platform: IBM in the industry pioneered the "large data platform" framework for various industries to select and build large data solutions provide comprehensive technical support. With Hadoop system, flow calculation, data warehouse and information integration and governance of the four core technical capabilities, breaking the traditional data warehouse and data management concepts, can provide enterprises with real-time analysis of information flow and Internet-wide source of the ability to achieve more cost-effective large data management and integration of governance, And to lay a solid foundation for the large data analysis above;

The world's top "Big Data Analysis" capability: IBM leverages performance management, risk analysis, decision management, and content analysis to form a complete "Big data analysis" capability to provide decision makers with comprehensive, unified, and accurate information to help them gain insights into the surge of data and explore business opportunities and values, Make more effective decisions and ultimately improve performance. Its excellent large data capabilities are embodied in a range of leading analytical techniques and tools: Global leading business intelligence and performance management software Cognos, predictive analytics software SPSS, risk management software openpages, Enterprise risk analysis software algorithmics and compensation and sales performance management software varicent, etc.

Ms Li Hong, general manager of IBM Software group Greater China Middleware Group, said: "With ' wisdom analysis insight ' as the core of the large data strategy, the integration of IBM ' Big Data platform ' and ' Big Data analysis ' two strength, to help industry users to achieve decision-making level, risk-resistant ability, overall efficiency, user experience and corporate profitability ' Five Great ascension '. IBM has now built the industry's most complete large data value system, related products and services covering the ' big data ' related to the various stages of the industrial chain, various fields, is currently the only industry can set consulting, service, software and hardware comprehensive strength, provide end-to-end comprehensive integration of the solution manufacturers. At the same time, IBM has extensive practice in the global and Chinese markets, providing solid examples of large data in the industry. In 2012, IBM set up the world's first large data intelligence empowering center in Beijing, aiming at the emerging markets represented in China, mobilizing IBM's global resources, configuring technical experts, testing experts, and cross-industry practices of large data experts, leveraging IBM's superior integration capabilities and industry experience, Help Chinese enterprises in the large data age to obtain strong competitiveness, accelerate the wisdom of growth. ”

In Li Hong's view, large data need to integrate internal and external data, industry resources, very "through" characteristics. Specifically, IBM's global data practice is responding to five business needs, interpreting IBM's big data.