Li: The commercial mall should pay attention to enhance the value of the website

&http://www.aliyun.com/zixun/aggregation/37954.html >nbsp;      with the development of online shopping, In the net buys the crowd to derive the new group-"The test clothing clan". Because the net purchase price is cheap, "test clothing family" shopping malls and physical stores as a fitting room, meet the appropriate size of their clothing, shoes and hats and other commodities, then write down the goods number, and then online shopping, which also triggered a store and the net to buy "fitting" of the goods number of Hide-and-seek battle.

      the "test family" only try not to buy the behavior of online shopping transmission of such a message: online shopping to attract consumers an important factor is the price, but the online shopping process lacks a real user experience and the corresponding services, So there will be "fitting" behavior. From this we can also feel that the appearance of the "fitting" is also reflecting some of the deficiencies of the shopping website. The price of a shopping website is low, but the corresponding added value is also not high.

       Price is the natural advantage of online shopping malls and shops, but too low prices can lead to consumer psychology; On the other hand, consumers don't care about the smaller price, People pay more attention to the value of this commodity included in the value-added, the development of shopping sites simply rely on the price war is not workable. Therefore, the online mall development process, should pay enough attention to enhance the value of the site.

       Increasing the value added of goods also means how to provide consumers with more effective information beyond the information of goods, so that consumers can confidently carry out online shopping, get close to the real experience, enjoy quality service. For example, in the tea city shopping customers, whether the purchase of small pieces or large goods, shopping malls will be free to send two packets of newly listed Tieguanyin tea to customers to taste. Because the tea is not a standardized product, the general guests if not first to taste, it is difficult to determine whether the tea they buy is in line with their own taste. This first try to buy the model, to a large extent to solve the customer's online shopping concerns. At the same time in the tea city can also be in the tea culture community to obtain a certain tea knowledge, learning tea ceremony, these content and mode, further enhance the value of the mall.

       Any of the company's shopping malls, whether it is to send product information (catalogs, emails or text messages) on a regular basis, or other means of service. If you have the quality of customer service at the same time, further improve the value of the website or merchandise, it is easier to form a brand; When the customer gradually recognizedWhen you do this brand, the conversion rate of the website and the turn-back naturally also greatly improved.