"Light" is the trend of mobile internet

First, the trend towards social mobility is overwhelming; second, globally, mobile society lacks a clear profit model, but the future business value is immeasurable; third, unless there is disruptive innovation, new competitors will not have the space to live.

The trend of social mobility is overwhelming

When social encounters the mobile Internet, it is destined to explode a great deal of energy.

Facebook has also been voted on by the capital markets for missing the mobile internet. But Chengye, Xiao, Facebook's rapid catch-up in the mobile internet sector, which quickly took up 20% of Facebook's overall revenue, spurred its share price to soar, not only returning more than $30 trillion, but also generating more than a 80% rise since last September's low.

As a veteran of the online social field, I think this is at least three points: first, the trend of social mobility is unstoppable; second, globally, mobile society lacks a clear profit model, but the future business value is incalculable; third, unless there is disruptive innovation, new competitors have little room for survival.

Foreign mobile social entrepreneurs are at great risk. The risk comes from the squeeze of giants like Facebook and the worry of growing problems. Facebook is now dominant in 127 countries, with a 1 billion-month active user, a mobile user of 600 million, and a 1 billion dollar takeover of Instagram. Investors, like Foursquare, a spokesman for the geographic social network, have given up funding support because of poor performance. This shows that mobile society looks beautiful, but there is a real trap.

In China, too, mobile socializing is a toddler. Mobile internet compared to the internet ten years ago, the same point is in the initial stage, and is gradually maturing, the internet experienced setbacks, troughs, test, on the mobile internet will also occur, but the difference is that the development of mobile Internet will be more rapid, it will be accepted by the people less time. Perhaps the growth of the mobile internet is only half the time the Internet has traveled.

For the 2013, I think there are several trends:

First, the platform of the opportunity is getting smaller, do "light" is the trend of mobile internet. The internet is about the "stick Dozen", mobile internet is fastidious is "gun pick a line".

Because the mobile social field of players, mostly with the internet background, and more for the industry's giants, so the role of inertia thinking, each family will be the Internet field of play copied to the mobile internet. But in fact, the most popular products on the mobile internet, most of them are not platform-level products, but have distinctive features, to meet the specific needs of users on a certain aspect of the product.

In comparison, the trend of the Internet is a unified, all-inclusive system, more user-friendly one-stop access to services, and mobile end of the "to platform" trend is obvious. If you use the platform to expand on the mobile side, the problem will follow, such as unclear positioning, user experience is disturbed by the problem, which has been shown in some products. Go left, go right, is a problem that always face. Our thinking is to do subtraction, eliminate unnecessary functions, the use of "light asset model." In my view, the Internet is fastidious is "stick dozen", the more the better, the more the better; Mobile internet is about "gun pick a line", recruit the core. So, the mobile internet rather do "light" do not do "whole".

2nd, there are plenty of opportunities in the vertical mobile social arena. Unlike the foreign SNS, to some extent, the domestic common social platform does not meet the needs of users in some areas for vertical content and specific social culture, which is concentrated in three aspects, including video image sharing, interest points and three categories of people, the former is the category of visual social, There are already more mature models in China; can be around the tourism, entertainment, shopping, reading, catering, music, film and other expansion, every field is a great market, and the last is to serve the needs of specific groups, such as we push the parent-child app, it belongs to this category.

For many users, this kind of vertical social application is not dispensable, and is not a meal after dinner, if the common platform is the court dishes, people like, vertical social application is a place to eat, but also can deeply grasp the hearts of a large number of people.

Third, the current O2O and social marriage is not mature, the real integration is still to be a while. O2O is the most fiery concept of the 2012, many companies hope that through the O2O through the line, the line, the realization of catering, travel, clothing, shopping malls, entertainment and other precision services, enhance user loyalty and stickiness. It can be said that the new business ecology sounds perfect, but it does not really work. From the current business environment, the combination of mobile social and O2O there are some barriers, although not an either-or-not relationship, but the real combination, there is still a long way to go, but also face the same social business development bottlenecks.