Lin Shile: Direct contact with overseas consumers

Abstract: Hong Kong reported that since 2006 on the internet opened the first online shop, Lin Shile Fujian new Time Ying Apparel industry and Trade Co., Ltd. has grown from a small retailer to China's largest women's underwear, swimwear and erotic apparel online exporters one. According to the Hong Kong

Hong Kong reported that since 2006, the first online shop in Lin Shile, Fujian new time Ying Apparel industry and Trade Co., Ltd. has grown from a small retailer to China's largest women's underwear, swimwear and erotic apparel online exporters.

In China, online sellers are growing and they share the same philosophy as Lin Shile: direct contact with overseas consumers, according to the Hong Kong Morning Post website December 29. China's commerce ministry says it expects Cross-border E-commerce volumes to reach $1.1 trillion trillion by 2016.

Given the average annual growth in Cross-border e-commerce volume of 30% to 40% per cent over the past three years, it is entirely possible to achieve a target of more than $1 trillion trillion in 2016. By contrast, China's total trade volume grew at single-digit rates in the same period.

Last year, China's trade in Cross-border E-commerce grew 31% to $505.7 billion trillion, accounting for 12% of total trade, nearly 90% of which came from online exports.

"The next 10 years will be 10 years of Cross-border E-commerce," said Ong Yaoxiong, founder of the Hugo Net, which provides trade information to Chinese exporters. ”

Officials estimate that 200,000 people in China are involved in Cross-border E-commerce, but Ong Yaoxiong says the actual figure is likely to be much larger.

The following advantages of online channels have attracted them: the cost and efficiency of contacting foreign customers and publicizing their brands to the world are low.

Ong Yaoxiong said that this year, a large number of traditional exporters came online or planned to do so. Cross-border E-commerce has brought them new hope, new customers, higher profit margins and the opportunity to create their own brands. In the case of the garment industry, the gross profit margin of traditional exporters is 5% to 10%, while E-commerce exporters may achieve up to 30% per cent of gross profit margins by saving the cost of paying foreign importers and wholesalers.

The Chinese government has been encouraging exporters to go online.