Line's official account is a mobile marketing platform

Line This product may not be very familiar with, it is similar to the micro-letter of a product, is a communication tool, line this product was officially on June 21, 2011 in Japan, as of January 18, 2013, our product cumulative number of users exceeded 100 million, Then, by July 21, the breakthrough of 200 million, and today has reached 260 million.

Line has been in the world's 55 countries and regions of the application market rankings have been first, there are about 230 countries and regions around the world in the use of users, it is interesting, in this year's October 9, we have in the Apple app to get the first list, It was a hot topic in the Internet industry.

Line Although it is a Korean-owned company, but it initially chose to start in Japan, but with the development of global business, very fast, currently in the entire line of global users, Japan currently accounted for only 20%, the other 80% are from other countries. The number of Japanese users is about 50 million, Thailand 20 million, Taiwan 17 million, Indonesia 16 million, Spain more than 15 million registered users.

According to the line's second-quarter results, released on August 9 this year, our operating income has reached $103 million trillion, with the largest source of revenues being games, accounting for 52%. 25% comes from the map, and the rest comes from business-to-business.

Line's profit model is already a big topic in the Internet industry, line's profit model mainly has four kinds.

The first is very familiar with the texture expression, in line of the map shop inside a total of more than 10,000 pieces of map. You are very familiar with like Iron Man and so on, in Japan or in the United States very famous cartoon characters, have entered the line of the map store. This set of textures is priced at 12 yuan, every month for line to bring nearly 10 million dollars in business income, I have also mentioned that the texture of the business model, has become a model for everyone to learn, we recently also saw the Chinese mainland, such as micro-letter, as well as QQ, Mo Mo, Easy to believe these products are also imitating our business model.

The second is the game revenue, just also talked about line the biggest source of revenue is the game, so recently we have been focusing on the business of the game business.

The third is the topic we are going to talk about today, business-to-business, mainly the official account for the enterprise to provide maps, the official account is line marketing platform, since the beginning of the service last April, in many countries and regions have left a very good success stories, and enterprise mapping is the enterprise to provide artwork, The cost is borne by the enterprise by providing them with homemade artwork for free downloading.

The final business model is the portrait authorization and the production of goods and sales, we in Japan, Southeast Asia and other parts of the Americas have seen a lot of enthusiastic users, so we are preparing a lot of new products around the world, I believe that soon in mainland China will see the products we prepared.

Let's take a look at some of the success stories of line business-to-business, and I'll briefly introduce the official account for line. Line's official account is a mobile marketing platform, merchants through the background system we provide, can send text, pictures, maps, videos and so on in various formats of advertising content, as well as their coupons, but also with fans for real-time interaction. The concept of an official account is somewhat similar to a micro-letter public account, but his nature and policy are very different from that of a micro-letter public account.

Line's official account is charged, each country and region's price is different, generally we will collect 20~30 million dollars the expense in a year. Line official account platform Quality management is very strict, we only allow first-class brands to enter the platform for exposure, and with the user interaction, we want users to open the official account of this list, see is like McDonald's, Lotte, Cat, Standard Chartered Bank, Or it's like the Spanish Football League Barcelona Club, which is known as a top brand, rather than seeing a lot of people who don't know anything like a little teahouse on the side of the road or some accounts from a small bakery. Can also say that the charges on the one hand for our own interests, but on the other hand, we also said that want to pass high prices to form a threshold to ensure that only the real marketing ability of the company or brand into the platform, and then to protect, in this way to protect the user experience.

How can a small map help companies deliver their brands more effectively? Let me briefly introduce the best case in Taiwan and the case of the best case in the world.

This case comes from a Taiwanese company named Qianshan Water Purification, the company in Taiwan's water purifier market occupies 70% of the total, if a brand can account for 70% of the share should be said that everyone knows, but this is not the case, but everyone does not know that there is such a brand. The reason is because it's this water purifier, general water purifiers are placed in the corner, are placed in the office or a corner of the family, no one will go to share what its brand is, only think it is not able to pour water to drink, so its market share and brand well-known rate has a great gap, So its CEO decided at the end of last year to make a set of textures, at that time, the map shelves in one months after the download volume reached 4 million times, the population of Taiwan is 23 million, 23 million of the 4 million is already a very high proportion of the, but even more amazing is that we see New Year's Eve, Taiwan's users take this picture, Happy New Year's map began to send a gift to friends and relatives around. On New Year's Eve, we saw 8 million times, the Spring Festival, we saw another 8 million times sent, Qianshan water purification This brand reached more than 16 million exposure, just 48 hours, this is not any one media can do. In short, after this year's Spring festival, this map let Qianshan water purification into a well-known brand in Taiwan, this thing happened in a short period of 3 days.