Litters Group Xu Maodong: The mobile era nuggets business diversified marketing

Mobile era, to meet the traditional life services business diversified marketing needs, group buying industry takes the lead in exerting force.

Litters Group (Litters Mall) Chairman and CEO Xu Maodong recently said to the media, traditional businesses have a strong online marketing needs, and itself has a certain ability to operate, litters recently launched the "online shop" is to help businesses set up their own online shops, do a good job on the Internet and repeat business management, The perfect combination of information acquisition and service experience, especially with the use of mobile Internet, allows this online and offline connection into a new phase.

It is understood that the litters group "online" for businesses to provide their own online shops, including independent merchants Mobile store clients and brand stores, one-stop through Baidu Direct number, micro-shop, Alipay service window, such as Third-party platform for businesses to achieve online direct sales, member operations, dynamic promotions, brand display and other functions.

Industry analysts believe that the introduction of litters group shop, but also to solve the current traditional business marketing in the three major pain points.

First of all, online distribution costs are getting higher, businesses need direct sales of users. The internet is essentially connected to everything, breaking information asymmetry and reducing communication costs. and the traditional group purchase is only business promotional ads, in the management of repeat customers limited effect, and group buy CPS divided into models, but also to separate the original profit of the merchant. With the rise of mobile internet, online traffic is getting more and more difficult, the cost of the purchase of businesses is also getting higher, so life service businesses need to have their own online shops to expand marketing channels and new users, independent pricing sales, and enhance repeat management.

"Shop through" business stores and mobile shops are independent operators, complete to the user "direct", not only reduce the cost of marketing, but also more conducive to business through large data analysis to directly grasp the needs of users, targeted marketing.

Secondly, in the traditional business accelerated to the online transfer, diversification of marketing needs can not be met. With the development of the Internet, more and more consumers buy and book through the Internet, replacing some of the way to store to buy, also replaced the traditional word-of-mouth communication between past acquaintances and DM, traditional media advertising and other ways. But online marketing business demand is also diverse and even very different, for already have the brand influence of large catering enterprises need, may be more members of the management and maintenance, but for small and medium-sized catering businesses, need to buy, coupons such rapid attract passenger flow products.

Business can be through group purchase or various promotional platform to the store drainage, then through the "shop through" to reverse O2O, the user into a manageable online membership, at the same time with the help of a variety of online marketing tools and management, business can easily achieve direct sales, promotions, member management operations, brand promotion, message push and other diversified needs.

Finally, there are too many Internet marketing platforms, but there is a lack of uniformity between them. Traditional business online marketing, from the start of the major group buying clients, to the business app, micro-letter service number, and then to the current direct number, micro-shop and Alipay service window, and so on, each application would like to monopolize the business, the marketing effect how to do not mention, the competition between the Giants leading to "isolation", the end result is a limited business autonomy, Very hurt. " And even if there is a certain effect, to separate the management of a number of Third-party platforms, business is also a cumbersome and difficult things. Now "shop through" one-stop management background can solve the business of this trouble. Businesses need only one operation, you can update including online stores, mobile app, as well as Alipay service window, Baidu Direct number, micro-letter shop, and so on the network marketing platform of Goods and various information.