Litters Mall: The competition of group buying industry has not much relationship with litters

Abstract: With the handle net sold to the three cell group, the top five of the group purchase site only left litters a stemless dad reliable. Litters has no financing plans and will not sell, and will continue to develop independently. Litters Mall CEO Xu Maodong said. Near the end of the regiment

With the handle network sold to the three cell group, the top five of the group purchase site only litters a stemless dad reliable. "Litters has no financing plans and will not sell, and will continue to develop independently," he said. Litters Mall CEO Xu Maodong said.

Near the end of the year, group buying industry again staged fighting war, the first group out of 700 million U.S. dollars of financing, and then the public comments, Baidu glutinous rice and full network of three posters in the propaganda language on the "attack". In contrast, to do group buying started litters mall difficult to find a sense of existence.

"Group buying industry competition has not much to do with litters", Xu Maodong that the current litters in the local life service is not a group buy, so no longer participate in group buying industry melee.

Start with the merchant

Hotels, barber shops, car-washing shop and other life service providers in the litters Mall to open stores, and then the line store extended to the network, will store services including group buys, vouchers, limited sales, special dishes in the shop in the direct or promotional. Businesses can independently price, independent sales. Xu Maodong the model as "service cat".

Compared with previous, the merchant has the autonomy, the pricing, the independent release preferential and so on information, does not need to take the group buying website this link.

"It may not feel much different on the client side, but the pattern of the merchant is completely changed." Xu Maodong said.

Since 2012, the litters group has been turned into a mall model. Similar to ordinary electrical quotient, this mode requires online traffic. As litters Mall fell out of the first group, its drainage capacity also declined.

This July, litters launched the "shop Pass", that is, for merchants to open mobile shop clients, and micro-letter, Baidu Direct number and other Third-party platform through.

But there are media questions about whether a merchant's own app can be extended widely. In this regard, Xu Maodong that the app only needs to be with customers to consume the contact, play the role of membership system, do not need channel promotion.

No financing plan will remain independent

In the United States to accept Ali, Baidu Swallow glutinous rice, suning integration full, the public comments network into the embrace of Tencent, handle nets "prostitution" after three cells, now ranked top five of the group buy site only litters group became not the "only".

Xu Maodong said that at present, litters Mall has no financing plans, and will not sell their own, will remain independent development. The reason for not rushing to raise money, Xu Maodong said, is because litters is not under pressure.

According to Xu, litters mall merchant contract time for 2 years, compared to dozens of days before the period to reduce the cost of the push.

The income model of litters group mainly comes from three aspects: Platform usage fee, competitive price value-added service, and transaction split. Currently, platform usage charges account for 60% of the total income.