Litters the success of the mobile internet attack

Perhaps the original "http://www.aliyun.com/zixun/aggregation/35416.html" > Thousand Regiment War "scene is too noisy, group buying industry experienced the highest peak has been very few industry voice." Group buying industry is also experiencing from the PC era to mobile internet era the most painful metamorphosis, the platform is also in the choice of different ways to adapt to the challenges of mobile web and impact, such as the United States Regiment on the choice of relatively heavy with the past to buy less relevant takeaway business. And recently litters news, to provide stores app business, store through the shop app directly to the customer push preferential information to achieve direct sales. Throughout the process, the litters group acts as a link between the merchant and the user, the diversion and the development of the app and the construction of the user operation system.

Flow-oriented variable user orientation

In the traditional PC era group buying is essentially a win-lose two. Buy the platform to get the sales of water Commission, users can get ultra-low discount goods or discounts, and businesses have to pay for both the benefits. As a result of the PC era of user CRM management, merchants through the purchase platform in time to bring considerable passenger flow, but basically is the end of consumption, businesses, especially small and medium-sized businesses are extremely difficult to improve customers by means of two consumption rate. Therefore, group buying has been known as "morphine", may bring a momentary illusion, but still can not change the final outcome.

The decline of the nature of group buying, in fact, is also the business can not get more value from the purchase behavior, but also because of this, the importance of buying in the business generally reduced. A few days ago Xu Maodong also revealed that litters Group group purchase business income accounted for less than 10%, more revenue from the litters mall for the electricity Business Platform service fees, can also confirm this.

For businesses, if the group purchase site can be brought to the user to become a loyal business member, then the business is no reason not to choose group buying, that is, the change in the past PC era group buying industry, the flow of the game into user play. From this point of view, litters's shop app strategy seems to be right.

Single-class quantitative and multivariate flow

The store app is the biggest highlight of the business can be completely independent of the management of app content, the full release of their own business discount information, even in other group purchase site purchase information can also be published through this app. In this way, the store app flow source is not only rely on litters Group A platform, many buy merchants can be used for it. So, to maximize the store app's customer retention rate, improve the user's reliance on the store app.

With the rapid development of mobile Internet, this year O2O really a fire. O2O difference and before the electric quotient mode also lies in the new opportunity to the line shop, in the O2O time line of traffic is no longer only rely on the line of various promotional methods, but to rely on the line below the channel entrance guide line. The store app is also trying to bring new users to the store by buying, and through the line of the shop form re-diversion line, forming a flow of closed loop. Group buying business to assume the entire flow of closed-loop function, and the store will play the role of the continuation of the flow of traffic, if you can from more group buy platform diversion users to the store app, for the merchant, the backend users to integrate, you can better conduct user operations.

Business Education Department key to success

The business app for businesses, the biggest obstacle is the convenience of operation, especially small and medium-sized businesses do not have the professional operation background conditions. How to make the whole product operation become fool is especially important.

It is understood that the future of the entire operation of the direction for the merchants only need to modify the price and edit the push information can be, the product picture library and other basic work by the litters group.

In addition, although the litters group has more abundant offline resources, it is important to educate the existing resources to experience the use of shop app. So offline team in addition to undertake resources to develop business, but also to undertake the corresponding merchant education work. In addition to this, he is also worried that some of the businesses in addition to the lack of relevant talent more in the hardware is also relatively deficient, such as a business without WiFi, or even without computers, for the promotion of the entire shop app is obviously a big challenge. It is said that the litters group is currently providing business services for operators, as far as possible to allow the operation of the background of the Merchant, fool, perhaps this process takes a time.

Also because of the limitations of software hardware, shop app use and promotion must not be the form of wide nets, but choose to have a representative, conditional businessmen to train the market, for the unconditional business can be temporarily put aside, to the entire market users to cultivate, and then to develop the past unconditional shops are not too late. In this iron elder brother also want to remind the next litters regiment in the whole project to promote must not aggressive, gradual for good.

On the whole, Tico to shop app is still a bit of anticipation, is also the PC era transition mobile Internet better try. If you can grasp the rhythm and make no fatal mistakes throughout the operation, the litters group may successfully transform the mobile Internet.