Little Mirejun: Subvert oneself!

In the robin atmosphere of China's Internet arena, the humble courteous lei is the most famous innovator, he is the software, games, electric business, angel investment in the field of pioneer, but also the traditional mobile phone industry subversive. It's a little strange. Lei cautious, like balance, have a retreat is difficult to resolve.　　Innovation is like a fire, most of the time, Lei is still a few minutes away from the flames, which he left to his own safety limits. 2007, the departure and seek Baijun together founded Jinshan, is Lei life important knot. When fate was thrown at the crossroads, he finally had the courage to burn his bridges.　　Lei said, he was 40 to get out of the trough, holding is not necessarily win is to lose the belief that the founder of Millet, so realize the "jump off the cliff" entrepreneurial feeling. At this time, the cliff is already blooming flowers. In the first half of 2013, Millet technology sold 7.03 million handsets, revenue reached 13.27 billion yuan, the industry expects the company valuation will reach 9 billion U.S. dollars, three years doubled 36 times times.　　Millet is expected to become China's fourth-largest internet company. Lei, who has admired jobs since his youth, has never changed his beginner: to be a great company like Apple.　　But Apple continues to subvert innovation in a number of areas such as music, mobile phones and tablets, and millet is only shocking on mobile phones and MIUI mobile systems.　　Lei has already become lei, but has not become his innermost desire to become the person, he needs two revolutions, two times innovation.　　Lost Dream in 1988, the 19-Year-old Lei wrote the first line of the program, he never imagined that eventually he will be an innovative entrepreneur's identity, the lei too want to become a programmer. January 1992, soon after graduating from college Lei joined Jinshan Software, he had a small reputation. Four years later Lei as Jinshan Software general manager has been the top ten it outstanding youth.　　At that time, Robin Li was still studying in the United States, and Ma Teng raised money to start his first company.　　Lei has long claimed that a book, "Fire of Silicon Valley", which was read at the age of 18, is the source of his dream, which tells the story of a group of people like Jobs and Wozniak who started Apple and changed the world. "Jobs said that living is to change the world, because Americans think they are the center of the world, I said I live for the service of science and technology, do you believe it?" "Lei was born in 1969 and is a model student from childhood, and the whole school age has no doubt about the education of the 60 's." When Lei first went to Hong Kong in 1992, he found that the streets were safe in the early hours, not the legendary mafia rampage, and the "first crash".　　Later to the United States, he found that "the foreign moon is really more than China Circle", and crashed again. ' A whole generation is pathetic, Lei says.　　Until he met the founder of Jinshan begged Baijun, he realized that abandoning the political business can also achieve technology to serve the country. In the 90 's, the Chinese IT industry, programmer Scenery Unlimited. Liu Yan, a famous journalist, has published "Heroes of Knowledge" and likened the burning era to a hero.ERA, a programmer with their martial arts secret Gupta the same source program, you can start a company, the achievement of career and reputation, such as seeking Baijun, Zhidong, Wangjiangmin and so on. If the "Fire of Silicon Valley" gave Lei a role model, and the trip to the United States showed him the great power of business, then Baijun would bring him an entrepreneurial dream.　　These three things together build Lei's original dream-to be a knowledge hero, to create a technology company as great as Apple. Lei is clever and has more than a few times the average diligence.　　Current Jinshan Network CEO Fu Memories, Lei first saw him, holding a small Ben, said to ask how to do products, Fu say what, lei all write down. Founded in Beijing Jinshan, Lei spent three years developing components "Pangu" (Enrich the WPS function), and finally by Microsoft Impact, fiasco. Lei short run Jinshan, and then back, and then led the Golden Hill to do game software, development PowerWord, turn the tide, let Jinshan out of the decline. At his alma mater Wuhan University, he shouted slogans with the students: "I'm going to gamble with Microsoft for the next 10 years."　　The experience was similar to his idol jobs. Lei the pride of the year, but made him miss the Internet development of the most golden stage. 1998, Lei as CEO of Jinshan Company. In the same year, Zhou, who wrote the program in founder company, gave up the software industry with five employees and founded 3721 companies, meaning that no matter 3,721, the Internet was directly killed.　　The same period, Tencent, Alibaba, Baidu has been set up successively. A golden hill of the old staff evaluation lei is an extraordinary person, the biggest advantage is good at survival, cooperation, good at discovering and creating, but not good at robbing and conquering, inwardly.　　Reyunby Chou was more than a few times, but it was less than 3,721 of the gambling.　　Lei also try to change, he made a network of excellence (after being Amazon acquisition), do online games, learn new play, each industry has to do a subdivision of the field before, but never eldest brother, forever and big into a step away. In the October 2007, Jinshan was finally listed in Hong Kong, but the market value is only a fraction of a mainstream internet listed company.　　Two months later, Lei chose to leave. An old Golden Hill employee said, the past experience has proved the lei outstanding, but some people know his heart is longing for excellence.　　As early as 2000, Lei founded the first domestic E-commerce company, the name of Excellence Network. Lei told Caijing reporter, he had thought Jinshan can carry his dream, so in one thing to fight for 15 years. "When you find the wrong, you dare not say, do not want to admit, very tangled." You are also a big reversible day, a broken axe sinking boat, but will lose people and. In the final analysis, Lei Heart has always had a dream, the lack of just abandon all the courage to rebuild everything.　　It's harder for him to leave than the average person, and it takes a lot of determination. In the winter of 2007, Lei ran back to Jinshan Tower, and when he wanted to go home, he remembered that he had no driver. He waited for more than 40 minutes in wintry zhongguancun and couldn't get a taxi.。 Broke the cocoon and out of the Golden Hill, Lei began full-time to do Angel investment. Before Lei, the concept of angel investors was hardly known.　　Many people evaluate Jinshan period lei lack that little bit of gambling, and investment is just one after another gambling. Lei has invested more than 30 companies, many of which have contributed in their respective fields, such as Lakara, Van, UCweb, Amoy, etc.　　Winners such as YY play, in 2012 on the Nasdaq listing, lei This sum of 1 million dollars of investment, get about 113 times times the book return.　　At that time Lei's idea is that if you do bad CEO, then use their own funds and experience to create a few great enterprises. Lei's investment logic is to see the trend, two people. He is the first person in the country to see the potential of mobile internet and layout in that field. In 2005, he found a small company to ask people can accept his idea of mobile internet, was refused, and went to find a second, the other party agreed, directly cast 2 million yuan. This company is the music network.　　Jingdong Mall was founded less than a year ago, people have just begun to realize the charm of E-commerce, the mobile end has no concept.　　Two years later, domestic investment agencies began to pay attention to mobile Internet, in 2007, the total amount of domestic mobile internet investment reached 200 million U.S. dollars, two years ago, this sum is only tens of millions of dollars. An investor familiar with Lei said that Lei's character was not to be abandoned until the end of his tether, and that once a decision was made, it was more thorough than anyone else.　　Lei investment "ruthless", fancy a project, push off all things, other investors two weeks to open the meeting, Lei two days to run. Good Doctor Online founder Wang said Lei see his first question is whether he has to go to the hospital to copy the doctor's schedule of visits. He had met with Lei the day before, and the next morning he had not got up, and the telephone rang.　　As the LEI said, the money was in the past. In 2006, Yu, who was vice president of Lenovo Investment, wanted to make an online instant chat tool UCWeb, to seek support from the company, was rejected very frustrated, and he met a year less than Lei said: "If you resign from Lenovo, I will vote." Yu agreed.　　Four years later, UC's valuation amounted to 300 million dollars, becoming Tencent's number one enemy in the mobile Internet field. Successful investment career makes Lei regain self-confidence, rekindle the dream of the year.　　Compared to three years ago, he has more money and experience, to do a product can be successful in the mobile internet era, no one is more confident than Lei. Liu Yan said that he had seen two categories of people, a category of people optimistic about a field, spell all bets once, the other kind of people is to study 10 areas, and finally choose the most confident to start.　　Lei is the latter. UCD, the founder of the White Raven, likened Lei to a robotic cat, with a pile of things in his pocket.　　Lei's projects cover mobile internet communities, content, applications, and so on.　　April 2010, Lei founded Millet Company, he is optimistic about the potential of the Internet phone explosion.Lei once said that he is not a good person to survive adversity, he always first let himself invincible, and then set out.　　Early in the start-up Lei very low-key-first quietly set up a company, and then in the name of a third party to develop MIUI system, even in the recruitment does not say he is the real boss.　　An entrepreneur familiar with Lei told Caijing reporter, like lei such a hero Complex people, hard work and frustration can endure, the most uncomfortable is to do not bring shame.　　After a year of entrepreneurship in the summer, Lei in a similar form of the Apple Conference, a person standing in the center of the stage, completed a two-hour speech, officially launched the Millet mobile phone. "Entrepreneurship like jumping cliff, I am 40 years old, but also for my 18-year-old dream to gamble again."　　Lei said, since the belief that must lose to start a business, then do a completely innovative things.　　Millet is considered to be the most innovative product in China's internet industry, and its significance is that it is a product of pure Internet thinking, from the business model, software and hardware, marketing methods, channel innovation and community building, is a complete subversion and innovation.　　Millet first set up the brand, the mobile phone into channels, loaded mobile games, social, electrical, etc., through services and software profitability; On the system, the earliest use of the Internet research and development model, the weekly online update system, and Apple is half a year update.　　However, the most innovative value of millet is that Lei want to chat (a personal relationship software) into the soul of the phone, connecting hardware and software and community. The smartphone is represented by Apple, but its core is the Apple store, which is essentially still the hardware manufacturer's idea of profit through hardware + stores. And try to SNS as the core of millet, it is truly the Internet mobile phone. Rice chat for the significance of millet is no less than QQ earlier on the significance of Tencent.　　Unfortunately, after the micro-letter entered, Lei failed to achieve the goal. China's internet industry has too much to follow and imitate, the emergence of millet, entrepreneurs set a new role model. People realise that it is possible to create a brand new product with a pure Internet model, even if it is a business of a large company such as mobile phones.　　In 2012, a young man who resigned from NetEase made a smartphone called "Big Cola", his slogan is to let people on the phone to achieve the ultimate Internet experience.　　This is also the slogan of Lei. Lei in the millet age was completely immersed in the happiness of a product manager who wore T-shirt jeans and looked radiant. Li Vanchang said, Millet is lei product spirit of the perfect embodiment of the selection of Millet boot screen, the team saw 1 million photos.　　Lei also put forward a new product concept-return to simplicity, but simplicity is not only to erase the messy things, but to dig the depth of complexity, the complexity of the law to follow, control products, let them listen to you. Fu said, Golden Hill when the Lei, meeting see a business department general manager wearing a dark suit with light-colored tie, will command him immediately take a taxi home to change a set.　　Now, Li Vanchang can be interviewed by reporters in the office wearing shorts and flip-flops. Lei again put on the suit was in 2011July, return to Jinshan that day. Li Vanchang said, once he went to find Lei, Lei took out his cell phone to look for Baijun SMS, SMS said Lei if not back, Jinshan may not. Rei, not back?　　When Millet just started, lei all the energy in the millet. Lei finally chose the return, he gave Millet each partner all dozen telephone, said Millet is still the first. At that time millet office in Wangjing, and Jinshan on the ground, Lei every day to spend a lot of time on the road, exceptionally tired.　　Two years later, Jinshan's shares rose 130%. The return is only one of the difficulties that Lei has experienced after he founded Millet. May 2012, Zhou attack millet profiteering, and early spread millet third financing news, this brought great resistance to Lei, there is news that investors midway out of the matter. Afterwards, Lei called the reporter, to the weeks of every doubt responded, he also made a cost table, calculate, millet in the end earn how much.　　Lei for 4 hours, spit flying, gesture suspended in mid-air. During that time, Lei often stayed in the office late at night. Sometimes Li Vanchang passed, and Lei called him for a drink.　　But every time I drink a few bites, I put it down. Baijun was a hero of the software age, but now it is the internet age. And Lei understand that to overcome the fear of the heart, the best way is to face it squarely, until become a habit.　　　　He practiced a simple truth--before the age of 40, he shaped you, and after 40 years, you shaped your life. Second innovation positioning itself as product manager, Lei mainly launched two products: Millet mobile phone and millet box.　　The former is big, the latter is unknown. Millet mobile phone before the birth, the domestic smartphone market only two kinds of ecology: one is high price high-performance, such as Apple, the second is low price low performance, such as cool pie and other domestic machines. Zang, the founder of the Phantom Mobile phone, has been placed in high hopes that his product price and hardware are good and service is poor.　　At this time millet to low-cost, high-performance, good service posture into, caught a fever crowd.　　Imitate millet many, but did not learn the essence of the MIUI system, it is like Internet products, at any time to receive user feedback and quickly iterative updates. Recently there are rumors that millet will cooperate with Tencent launched the red-meter mobile phone.　　The choice is difficult, and it means the perfectionist lei never gave up the idea of SNS as the core of millet. Some investors said that the millet mobile phone, thinking leading two years, technology leader 1.5, stood in the absolute leading position.　　But when the Millet box is launched, its leading advantage is less than six months. March 2013, the fifth month after the listing of the Millet box, the president of Le Jia Yue Pavilion released the music video box. The low-key Shanxi people have gone a step further and launched a smart TV.　　His innovation is more direct to the subversion of the traditional television industry. Some people questioned: millet innovation Why does not look fast enough?　　How can millet, like Apple, let the user scream again after screaming again? This question seems a bit harsh.Moment。 Since the establishment of only 3 years 04 months of millet company has been growing rapidly. 2013, the first half of millet revenue has exceeded last year.　　Such performance, it is easy to stay in the innovation or "micro-innovation". However, unlike Tencent, Alibaba, platform-type companies to establish good business rules, build a good structure can continue to attract users, the greater is strong. As a product-oriented company of Millet, we must constantly introduce good products to retain users, otherwise it will easily be overtaken by later.　　The example of a product-oriented company is Apple, which has been launching its ipod, IMAC and Iphone,ipad for eight or nine years, an apple that has not been innovative enough to achieve today. Another rumor is that Millet will launch TV products. Lei did not admit it and did not deny it, he just stressed: "TV is just a display of mobile phones."　　"It's not easy for Lei to subvert the tradition again, and it's not as easy as the company that made millet into Apple," he said. Jobs was paranoid, lei balanced; Jobs was selfish, grumpy, lei mild, angry just bowed his head; Jobs believes that the world is not black and white, a person is not a hero is a fool, a product is not a miracle is rubbish, and Lei can't bear to hurt others; Steve's colleagues hated him and loved him, and Lei's subordinates followed him faithfully and moved for Lei.　　, the shelves of books placed in the order, and moved before the exact, jobs to create user needs, Lei to meet the needs of users. Those who are as modest and cautious as the Thunder Army are mostly professional managers. And Lei is lei because he had a desperate jump off the cliff moment.　　Lei of course there is the opportunity to innovate again, but the psychological difficulty will be higher than the first time.　　Lei told Caijing that he had invested in a 45-year-old entrepreneur who had known only 1% success rates but had succeeded enough to change society, so he decided to gamble and the project failed. Lei dare to gamble on other people's life, he also dares to put his life in to gamble again?