Local electric Business "heart": I can let Yu enterprises "emotional"

Business Report Graphics

Peng Zhong nan System

Commercial newspaper reporter Guo Hingxin

2011, Chongqing was selected the first "National e-commerce demonstration City". According to the plan, our city will aim at the international and domestic two markets, promote the local E-commerce enterprises to "go out", to support them to carry out cross-border e-commerce business, cultivate industry and regional advantages of E-commerce demonstration enterprises.

However, more than a year ago, the local electric business platform is not ideal. Chongqing E-commerce turnover is only 1/5 of Beijing, Shanghai, in the Midwest also less than Chengdu and Wuhan. In fact, Chongqing has hundreds of thousands of small and medium-sized enterprises, superior industries, and even some companies would rather run to the field to "net". Why is the local E-commerce platform not big? How can Taobao, Beijing-east and other electric dealers, "Big Mac" under the Granville pressure, to find their way out?

Phenomenon

Annual deal 500.003 million electric dealers most of the business is deserted

"It's so hard to be a small electric business platform." In an interview with a commercial newspaper reporter, Shangang repeatedly muttered this remark.

Shangang was a large district manager of a world renowned commodity company. Because there are many years of sales experience, holding a number of well-known FMCG channel resources, in the resignation, he in accordance with the "big company" mode of Thinking, April 2011 founded the "First Class warehouse" website, operating the flagship household consumer goods, business model and Jingdong mall similar to Consumer-to-consumer mode.

"Initially put more than 300,000 yuan, bought a few cars, please the driver dedicated delivery." However, Shangang did not think that the site on the first three months, he did not receive a single, "the loss of nearly million yuan."

In the last year, he began to sell products compressed as "mother and child supplies", but also in the Tai Ping and seven-star gang opened two physical stores, in order to increase the visibility of the site, and to facilitate the needs of customers door-to-door purchase.

"It's a little bit more, but it's still not optimistic. He admits that at present, the website's Daily traffic volume is only hundreds of people, the monthly turnover in 30,000 or so, excluding the various costs, each month is just "a loss to make a yell", but also rely on offline physical stores to feed the line.

"Currently there are more than 30,000 members of the site, but less than 1% of local enterprises." "Big Dragon Network president Feng Jianfeng said, now to the Yangtze River Delta, the Pearl River Delta customer-oriented." "There are more than 2000 export-oriented enterprises registered in Chongqing at present, but the number of local members is too small."

Reporter from the city of the Council to understand the software, at present, a total of more than 3,000 business-to-business, business E-commerce Enterprises, the annual turnover of about 500 million yuan. However, the Big Dragon network accounted for 50 million of dollars, most of the electricity business platform business Light.

Li Mao, Deputy Secretary-General of Chongqing Internet Association, said that at present, Chongqing engaged in E-commerce Enterprises have 4 main categories. First, business-to-business E-commerce platform, such as the Tai Lung network, Chongqing shopping Spree, and the second is the traditional enterprise distribution channels, such as private hospitals, business groups and so on; third, e-commerce professional intermediary companies, such as Online Liberation Monument, four are micro-entrepreneurs, such as Taobao sellers. From the statistical data, last year, Chongqing E-commerce turnover of 100 billion yuan, but only Beijing, Shanghai 1/5, in the Midwest is not comparable to Chengdu and Wuhan.

Expand channel Dozens of Chongqing to Shandong "NET"

In recent years, although the electronic commerce is becoming more and more common, many traditional industry's Chongqing enterprise starts "NET", seeks more buyers. However, in the process of selection, the local electricity dealers at close proximity, but rarely favored.

Chongqing 668 Trading Co., Ltd. is a company mainly engaged in convenient, leisure food marketing management of trade enterprises. "has always been mainly through the search for distribution agents, into the city of the major business supermarket." Yesterday, Tripoli, the company's marketing manager, said in an interview that sales of traditional channels have shrunk in recent years as rivals have increased and overall consumption has been weak.

"As we continue to maintain our share by stabilizing our distributors, we are beginning to look for new sales channels," he said. Tripoli said that last May, they and the other 30 Chongqing enterprises, into the Shandong Shouguang Vegetable industry holding group investment in agricultural products E-commerce Platform Easy Special Mall.

Local thousands of electric dealers, mostly idle, why Chongqing Enterprises to run to Shandong to "net"? Tripoli reluctantly said: "The local electric business platform is mainly price war, few value-added services, so we can not choose to promote them." ”

"For us, E-commerce platform is a cost-effective and effective way to promote." "Yue Hing Stainless Steel Co., Ltd., director of foreign Affairs Deli said that every time the company went abroad to visit a trip, the cost will not be less than 60,000 yuan, spending a lot. "Now the economy is depressed and the international trade market is depressed. She said, so, from the first two months, the company began to slowly cut the number of overseas promotion, began to try online marketing, Alibaba, Prudential Business Network platform registration, but there is no effect.

"There is no doubt about the strength of the big electric platform, but there are too many members and it is unlikely to take care of every business." She said, like the day cat "double 11" promotion, many Chongqing enterprises even if willing to pay a lot of fees may not be able to go, if Chongqing has a charismatic electric business platform, can be more targeted to help local manufacturers of manufacturing enterprises to move forward to the electric business.

Reason

Self-financing can't afford to play the big game of "burning Money"

Why Chongqing Enterprises are not optimistic about the local electric business platform, to roamed?

"The local electric business platform because of late start, the popularity is weak, the influence is not big enough, not by many manufacturing enterprises approval." "Chongqing E-commerce Association, said the head of the site, like shopping malls, the popularity of the market.

"Tai Long network started earlier, at present in the local E-commerce platform in Chongqing, the site traffic among the top, but compared to Taobao more than 20 million of the daily average IP traffic, Dangdang daily average of millions of IP traffic, most of the local IP traffic only hundreds of people, still less than their fraction." "The person in charge thinks, this kind of Grand state, let the local electric business platform in the process of promotion encounter predicament."

"We now have only two or three people in the promotion, if twenty or thirty people do, it may be two years time to reach hundreds of thousands of of the IP scale." Li Jiawang, director of the Association Long Technology Co., said that money is the biggest stumbling block. Employees pay a year to millions, hardware and software configuration also to millions, inventory, liquidity, pay ads, these all need money, and for grass-roots entrepreneurs, hundreds of thousands of million dollars in investment, is really powerless.

"The development of Chongqing electric business, more rely on their own." "Hua Benniu investment VP Daiwei Think, at present, the national first-line electric business platform price war, marketing war, behind only a key word" burning money. "

"The key is that they have money to burn." Daiwei said that they either took the N round of investment, or completed the listing, are through the power of capital in the "play", but also in this way made the scale. And Chongqing's local electricity business, in business-to-business, business mode, only Tai Lung network to obtain venture capital, the rest of the electric business platform in addition to rely on conventional financing means, are basically using their own money in the operation.

Recommendations

Based on local build "1 meters wide n meters deep" platform

Chongqing's electricity business platform Fu was born, he had to face the market has already occupied the top of Taobao, Jingdong, Alibaba, Tencent, such as "Big Mac" Granville pressure. How does Chongqing's electric business platform survive and grow in the cracks?

Chongqing Network Merchants Association secretary General Davilian believes that if the local electrical business to the "all-inclusive", obviously can not compete with the top of the market "big guy", the advantage of local electric business is "localization", so it may be based on the local market, towards the "small and fine" direction, to do "1 meters wide n meters deep" platform.

"Combined with the impact of consumer online purchase price, time, quality, after the four major factors, local electric dealers have articles to do." "The Wang Jinxi analysis of the Director of Science and technology information of the City and Commercial Commission," the price, Chongqing manufacturing industry rapid development, has the origin as the patron, like "Chinese DAO Net" to provide more inexpensive tool success case is replicable. In addition to the increasingly convenient transportation, Chongqing collection of inexpensive products will continue to improve the possibility.

"In time, the city's door-to-door delivery to a large extent for the success of the local electricity provider possible." Wang Jinxi said that local electric dealers to form their own fast, covered local distribution network, is a reflection of the local advantages of an important strategy. Our city is building the upper reaches of the Yangtze River Trade Logistics Center, with the gradual realization of this goal, is expected to increase the development of local e-commerce, thus in the national E-commerce platform to obtain a place.

Quality and after-sales service, Wang Jinxi that the local electric business also a promising. such as garden dam fruit Market launched the "Incense Full garden" e-commerce platform, professional fruit Market fresh fruit, fresh delivery, enough to reflect the unique advantages of the network business giants.

Therefore, Wang Jinxi said, the local electrical business in the subdivision area, specialization of the deepening, it is likely the future direction of development.