Local Life service 020: Strong Dragon pressure Bully

This article entrepreneur Xiao Liu originally in Shenzhen did biomedical manufacturers staff, did a large pharmacy pharmacist and trainer, but also in the large retail chain sales management, but also did import drug sales, in Shenzhen during the work and life so that they learn a lot of the person to do things. 2003 in Shenzhen because of the vision of E-commerce and self-study E-commerce. Time passes by, the twinkling of an eye to go to 2007 years, small Liu in the family factor back to Jiangxi Ganzhou home to sell office supplies shop, due to open shop for more than 6 years, in the local sales have been stable.

Because of the previous work experience and combined with the local consumer market, but also their own strong interest in E-commerce and vision. In the second half of 2013, Xiao Liu unexpectedly germinated to make a comprehensive online payment mall information platform with regional and release promotion as the core local life service. But as the dream of young people, the road is not the way to go so flat, then the starting point is relatively simple, after all, Xiao Liu himself is not a professional IT industry people, Just feel the industry's pain point problem has not been resolved. Besides the road which has not been traversed, really is not sure. After all, we are not today's internet big Bowl MA, horse, Robin Li, such as a list of small giant figures, perhaps like Xiao Liu this entrepreneur will never see that God Ma Ma Yun, other people Ma Yun is not likely to receive these anonymous juniors. But some of the characteristics of local life services are destined to be strong dragon pressure but bully, local life services will also appear tens of thousands of focus on more accurate in the region more comprehensive local life integrated service platform. And make up for the precise service of smaller niche markets that the internet giants cannot cover. Xiao Liu with the above things development of the inevitable law and firm confidence, in the thought of the collision, hard walk through more than 300 days, below is the entrepreneur Xiao Liu to local Life service Internet entrepreneurship deep experience.

First, products, Web site product development features and ideas. A tedious website product development is easy, but to develop more in line with local habits, user groups must be close to the local market, in-depth understanding of the local market. If the local life service with the core of the region must have the market user characteristic of the region, among them merchant user's merchant size scale, product sale way, Merchant's approval degree to the O2O mode and so on. These factors determine whether your product can be welcomed by local businesses. At the same time, the website product user experience and the website operation Sale's product is suitable for the local consumer's approval, because the local life service sales generally is the same city line service consumption, is in the entity Shop line experience. This is also to determine whether the local life service platform can be more consumer groups of trust and enthusiasm of the important factors. The local Life service platform has obvious regional consumption characteristic, this is the internet giant does not have, but excels in the core region local life service platform has the superiority.

Second, the talent, the local life service platform's team and the talented person's present situation and the future. Local service because the important positioning is the market area as the core, so now entrepreneurial local life services are based on a region as a point to the main market operation. At present, more and more Internet technology talents and Internet products sales people are mostly gathered in the 123-line cities. So products and technical personnel and Internet products sales personnel in the four-line city is more scarce, just entrepreneurial companies because of not scale, is the same treatment as the first-tier cities, these technologies and sales talent will not easily stay in the four-line entrepreneurial companies. But as the development of enterprises, talent is the first element. So it would be harder for a local service platform to start without a stable talent team. In fact, the issue of talent selection has been a worry for entrepreneurs Xiao Liu's problem. Especially in some areas where the O2O mode is not strong, the local market broaden team is struggling. At the same time, online is also the giant can not jump to do a good job. When a team of local service platforms is built, even BAT6 giants cannot compete quickly. Internet sales of local services and the Internet sales in kind is completely different, the existing Internet giants do online products are no regional boundaries, and merchants do not need local sales force.

The source and operation mode of funds and local life service platform. The core positioning of local life services is to focus on the region, most of them are in the urban area, the platform is also based on local people, not like the industry fine positioning as the point of the large area of the large audience of the Internet platform. The local Life service platform is locally created, with limited internet connections, limited funds, concentrated and small attention. So nature is not blissfully by the capital markets. Then the internet giants can not easily find that is a good piece of meat. Not hot market natural starting line opponents on less. Furthermore, the local life service is based on the regional point, then there must be more comprehensive local life content and information than the industry-point giant platform, which forces the pioneering local life service platform to invest more manpower and resources to make the local business and commodity information sound, and create the operating market with no profit for the start-up period. So there will be more entrepreneurs who live until tomorrow without seeing the sun backstage.

Iv. market, market area concentration, audience concentration, market expansion long. The local life service is centered on the offline services characterized by obvious areas. There is a clear distinction between nature and the Internet. At present, most of the Giants feel the region as the core of local life service market small, niche market. But the core of local life service is positioning regionalization, service, integration, precision of the four-bit platform. Tens of thousands of cities have formed our big China. The local Life Service market will be a priceless scale market.

Entrepreneur Xiao Liu after these days of local life service platform for the entrepreneurial process of deep thinking and exploration, summed up some experience. Hope that people from all walks of life a lot of exchanges, learning, advice and support! No matter what tomorrow will be, forward is the only way out!!