Look at the Life Service Electric business enterprise How to play the business marketing

In recent time, the O2O field has aroused wide concern again, life service merchants become the focus of competition. Baidu issued a direct number, 360 launched the "to shop Pass", to group buying started the Litters Regiment recently launched a mobile direct sales model based on "online shop", a vigorous business battle is about to start full.

In fact, in the mobile internet era, merchant online marketing awareness has been awakened, but for a variety of reasons, businesses on the online marketing, especially mobile marketing is either on the sidelines, or want to do, do not do bad. Analysis of its causes, sand that the main life service electric business enterprises do not grasp the business pain point, can help businesses solve the problem is limited. Below we will analyze, look at the life Service electric business enterprises should be how to play the business marketing.

What kind of online marketing does the life service merchant need?

Businesses need to master online marketing leadership. The businessman who has done group buying should have experience, in order to buy a website online a promotional activity, at least one months of time, if there are changes in the midway activities, need to change information, that time is longer, often activities in the group buying site Long-awaited Online, has already passed the best period of new product promotion. More importantly, the original buy is to pull new customers, expect to bring customers into their own store of old customers. But the reality is not so "friendly", through the purchase into the store customers not more than 10%, but the business is to sacrifice 5%-15% of the profit (group purchase site of the split, the merchants understand) do group buying, but ultimately difficult to achieve the desired target business.

Businesses do not want to be "pinched neck". PC ERA Group Buy trading chain, product on line, pricing and so on the right to speak fully in the hands of the purchase site, this is because the PC era group Buy is the flow of the economy, merchants to obtain user traffic has to listen to group buying site. And the mobile era, traffic debris, coupled with the user anytime and anywhere to become the norm, "fan economy" has become the key to the success of mobile marketing businesses. Therefore, the merchant "Direct selling" demand is more intense.

The mobile age, the life service merchant needs more yuan, the system marketing innovation. and the PC era of the purchase of the volume of traffic compared to the mobile era, simple traffic said already difficult to meet the merchant. To provide merchants with traffic, customer relationship maintenance, supply chain maintenance, such as one-stop platform services has become the inevitable trend of e-commerce in the mobile era. The Life Service Electric quotient of the mobile era, is already not the simple line to the line, also or the line down to the line, but the line on-line full connection and the comprehensive fusion.

Second, "Shop Tong" how to solve the business marketing "Pain point"?

Sand that, "shop tong" to solve business marketing "pain Point", summed up is four key words: Connect platform, Brand, member, pay.

1, open up the connection between the merchant and the user, enlarge the platform

The appearance of "shop pass" changed the role of group buying website in the life Service Electric quotient. Group buying era, litters group Group This site is a business and users between the "intermediary", so to trade a. "Shop Pass" lets the life service electricity merchant to become the merchant and the user "direct sale" the bottom service provider, withdrew the trade chain, certainly also does not have the profit to get the question.

"Shop Pass" can let the merchant and the user "direct sale", because it is the merchant own on-line shop, including litters mall such merchant store and mobile store app. Businesses are completely autonomous, so they don't worry about the slow launch of new promotions.

and "Shop through" support business one-stop management of their own Third-party platform stores, but also a great hit the business marketing needs. Major internet companies have launched a third-party platform, such as Alipay service window, micro-letter shop, Baidu Direct number and so on. These platforms to provide more marketing channels for businesses, but the internet companies because of the competitive relationship between the platform "each other", the platform of user data can not be shared, but also to the maintenance of the business cause trouble. "Shop through" one-stop platform for the management of Third-party platform stores, it solves these problems.

More crucially, "online" can get through the merchant's own online shops and third party platform stores, as a merchant, this is happy to see its into, whether it is to provide online direct booking service, or dynamic promotions, the above process businesses can be in the shop through the background to complete the setup, and according to the store in real time business, Make marketing strategy adjustment immediately, save time is very flexible. This should be a small innovation, more grounded than other peers, resonate. In the future, the litters group "shop through" will also get through the shop online store ERP system, really realize "one-stop connection".

2, positive and negative to O2O help brand promotion

Merchants can through the Litters mall brand stores, Third-party platform to publish their own promotional information, guide users to their own shop to consume, the online traffic directly into the offline users, this is "online shop through" the positive O2O function. On the other hand, the user in the store for consumption, through LBS positioning to store and so on most of the offline scene, you can scan two-dimensional code immediately download business app, become a merchant's online users, this is the "online shop through" the reverse O2O function. Whether forward or reverse O2O, the merchant can realize the demand of the retained users.

and the line shop to attract customers similar to exquisite decoration, "shop Pass" background to provide a variety of home page style, a variety of color schemes, custom module name, and so on, different merchants can according to their own industry characteristics, shop style free choice, "decorate" their own online shop. Business activities and promotional information can also be through the "online" a key to share the social platform. Based on the location of shop recommendations, more can achieve lbs precision marketing.

3, online membership management and marketing

Membership, coupons and so on are the most businesses in order to attract repeat customers will use the way. But for a variety of reasons, many business card, coupons are still very primitive. For example, sand often patronize a restaurant to the coupon or a card size of the paper card, each time the merchant will recycle the old card and give the new card, if the meal forget to bring coupons, you will pay at the right price.

"Online" support in the app to generate membership card, merchants can classify members, hierarchical management, for customers different consumption habits do marketing. With the "Shop pass", even after the meal forget to bring coupons, membership cards, as long as the phone, landing app, all ok! For businesses, but also save a lot of printed membership cards, coupons fees, why not!

Through member management, merchants can realize long-term and real-time connection with members, and also realize message push, provide targeted promotional content, activate members and interact with members in real time.

In the off-season, businesses can be in the "shop through" background simple set product name, display pictures, promotional information, and then push promotional information to the members around, an instant personalized marketing is completed. In addition, "shop pass" backstage there are voting, promotional and other standardized marketing tools to choose from.

4, online payment, 0 split, t+1 settlement

The great progress made by the real electric dealers today is not to be paid for online. Similarly, the development of the Life Service Electric quotient is inseparable from the growing mobile payment. "Online" support the current domestic mainstream mobile payment tools, such as Alipay, micro-credit payments.

Traditional group purchase 5% to 15% of the split, become a merchant can not bear the weight. In addition to the purchase site to participate in the transaction link, resulting in a merchant to return money for at least 1 months, also criticized by the industry. "Shop Pass" because to provide the underlying support for the merchant direct, does not participate in the transaction link, therefore does not share the merchant's profit. T+1 settlement is greatly shortened the time for payment, so that merchants can quickly withdraw funds, improve the utilization of funds. Here must be the point of praise!

In general, whether it is Baidu Direct number, micro-shop, Alipay service window, or litters group of the online shop, whether the standard O2O marketing tools, or the emerging O2O marketing services, sand water is that traditional businesses are very necessary to try. Because every new thing is pregnant with a new opportunity, once the development of the forerunner will be very likely to get the first-mover advantage, enjoy a generous dividend return, but do not blindly follow up, must choose suitable for their own, good service, cost-effective marketing services to try. Just like every time the choice is a love process, love hate, Lengnuanzizhi, think clearly on it!