Lou Zhongping: Boss takes the lead in writing Weibo as a model for entrepreneurs ' microblog

An enterprise Weibo needs a variety of voices, corporate voice (entrepreneur, corporate team), customer voice, media voice, third party voice, etc. Refers to the soft sand through the analysis of many successful micro-blog marketing, it is often found that the chairman of these enterprises, the general manager personally play Weibo. To write Weibo is to have a passion, this passion if from the chairman, the general manager, will lead a micro-blog team.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

In 2010, Yiwu, chairman of the Lou Zhongping Straw, turned, registered a gold rush and was ready to retail groceries on the Internet. Two-child straw in Yiwu and even the country is famous, because the world's straw One-fourth is he produced. Small products, to do the industry first, and affect the world, this is what Westerners call the Invisible champion bar. At this time, he just met the micro-Bo hot, he seriously write Weibo as familiar with the first lesson of the Internet.

(Lou Zhongping to write Weibo anytime, anywhere)

When Lou Zhongping wrote Weibo to 13 days, he has a paragraph on his microblog that said: "I basically mastered some of the basic principles of micro-blogging operations, saw the micro-blog to bring me the opportunity to learn and make friends, to understand the expectations of my friends, to find common interest and interest in the topic, These two days I also found a very good trend, some of my friends, subordinates and some business executives and some of our netizens under my influence have opened a micro-blog, want to join this platform. ”

Every day Lou Zhongping on Weibo spend the time in 2―3 hours, 5 months later, the building has always had a new experience, he told me: "Perhaps it is their own focus on any work and persistence of the habit, I just learned to write micro Bo early or very seriously to write, every day to write a few, although initially feel that there is nothing to write, But I still put a little bit of life in the micro-blog, began to write a daily three five articles, later increased to more than 10, almost every day does not fall, a day non-stop, the average daily number of micro-bo written in ten or twenty or so, a period of time down, their own micro-bo cognition and perception has gradually penetrated, of course, pay must have a return, The number of my microblog fans has also inadvertently increased to thousands of, and the social media value of my microblog has begun to emit its due effect in just two months. ”

To the personal microblog of the business owner, Lou Zhongping think that should be a reflection of the business owner of the encyclopedia, is the window of corporate culture, so that the outside world through the window to understand the development of enterprises, so that the community to understand the enterprise and the business owner of all aspects, but also to enable entrepreneurs to achieve multidimensional interaction to bring learning role, And in the interaction with fans to enjoy the love of others and the joy of life.

Previously, the two-child straw was obtained through the government and the media to obtain social resources. But in the past, the building has always felt that it can be achieved through a number of open platforms, through their own efforts to participate in arousing the attention of society, to their own enterprises to bring real business value. Micro Bo is the enterprise of the civilian bread, who can do, who have the opportunity to the platform, who can express views and views, can do some soft promotion and influence, thus forming their own circle and interactive platform.

The building also found that the micro-blog fans are a large part of the social media reporter, there are some colleges and universities professors and experts, there are some anonymous VC VCs. He wrote Weibo for some time after the community's attention, in the current 8,000 fans, media fans accounted for about 10%, experts and scholars and government staff accounted for around 10%, while the other fans accounted for about 70%. I feel on Weibo, it is easy to build a personal brand, the more you publish information related to the industry you are engaged in, the more unified theme, you will become the content provider in this field, you can get more suppliers, media, users and readers to support, and thus become influential people in this field.

From writing micro Bo to now, the building has accepted the "Zhejiang business Magazine", "The First Financial", "21st Century Business Review", "World Network Business", "seller" and other dozens of professional media interviews. "Yiwu daily" and "Jinhua daily" have sent a special reporter to cover the story of Corporate micro-blog. For micro-blogging, the building has already developed the habit of easy to face, to write Micro Bo as a leisure activities, and then busy every day will adhere to the building of the micro-Bo also began to get fans of the pursuit, the Netizen's replies and interactive to the building always bring infinite joy, the building is always think that writing micro Bo is also a kind of life attitude, emphasis on persistence, Can stick a straw to do 17, Micro Bo also can insist on doing.

The above is a case of a traditional entrepreneur who writes the microblog carefully. Among the entrepreneurs I know, entrepreneurs with such seriousness are Huang Yuenan, the general manager of cool Company, Lolin, chairman of the Black Company, has an attitude that infects their team, and their corporate microblog does not make a bad point, because it is good for Weibo, and Weibo rewards people or businesses who treat it well.

Social Media Marketing: www.meiti6.com