"Love Card car 12 years of thanksgiving" sounded the car electric Dealer Bugle Corner

When the car site in the busy layout of the "Double 11" car War, love card car with a strong car electric business color "Love Card car 12 years of Thanksgiving" activity has been the first to victory. October 15, within 30 minutes of the official opening of the online deposit payment, the Mercedes-Benz CLS-Class sports sedan was robbed and empty, the total order exceeded 500 million yuan. As of October 28, to participate in "Love Card car 12 years of Thanksgiving," the next single user up to 5000 people, the total order of more than 2 billion yuan. Love Card Car This time the test water car electric business to celebrate the start of the industry, the "car electric Dealer" The concept of the discussion has also continued to heat up.

The competition of the concept of automobile electric power business

In the process of selling traditional goods, the goods themselves contain high logistics cost, channel store cost, marketing cost, and the cost of time and transportation in the process of consumer purchase, which will ultimately be paid by consumers. The traditional significance of the electric business, then make full use of Internet properties, cut down the cost of consumer decision-making and channel store costs, really to benefit users.

Recently, the concept of "automobile electric dealer" has become a wave, which has overturned the trend of the traditional car sales model for many years. However, there is still no clear definition of the specific form of the car-electric dealers in the industry. From the global car market, Tesla Motor Company (Tesla) has played the role of "spoiler", using its own direct sales channels to challenge the authority of the dealer sales system. In China, traditional electric dealers, car websites, car manufacturers, three of forces in the field of automotive power, some are imitating the traditional mode of electric dealers play "go to the dealer" brand, some even promote the concept of factory outlets and said that the implementation of the user "online all the money car."

In the face of domestic sales market, Love Card car founder, CEO Zhangjingqiu said: "The real electric dealers need to complete payment, logistics, use three links in the same place, for the car electric business is also so." In today's Chinese car market, this condition cannot be satisfied. Automotive goods and services themselves contain a high technical content, online platform at this stage is difficult to break out of the offline sales system and independently complete the sales of cars. Love card car in the field of automotive power, from the user point of view, to help users effectively shorten the decision-making process. "In the future, Zhangjingqiu said," The composition is determined by the market. ”

Eco-product layout becomes essay point

Car as a complex commodity, its purchase process will basically experience a longer decision-making cycle. According to statistics, an ordinary consumer from the car, choose cars, test to set the car, the cycle of the car needs about 3-6 months. "Love card car adhere to the ' user-centered ' operating philosophy, in the continuous excavation and meet the needs of users on the basis of the vast number of users to provide cars, car, car, car, sell the car's ' full life cycle ' service chain, is committed to creating a user can be ' live-in ' car platform. "Based on this layout, Zhangjingqiu wants to help users shorten the decision cycle to one months," he said. "It is reported that the" Love Card car 12 anniversary of Thanksgiving "activities, it is to open up the user and manufacturers, distributors, the relationship between the real increase in online decision-making to buy production and sales under the conversion rate.

In terms of content, Love Card car provides objective, real, comprehensive shopping guide information, the life cycle of models to build the most comprehensive coverage of the report, directly to the brand and consumer demand; in terms of products, Love card car launched the domestic leading mobile end car app--"love to buy a car", through the mass of models of the library, Convenient choice of vehicle channels, preferential car prices set up the user and 4S shop between the bridge.

In response to the changing needs of the user segmentation, Zhangjingqiu frankly: "Car electric business is not ' one-time ', we are far more than good car pre-sales services, for the automotive aftermarket and second-hand car market service is also love card car electric dealer layout." "Love Car", the mobile-end app launched this year, is a placeholder for its future development.

"Self-examination" in the test water period of automobile electric business

From the T2 Desert Challenge to the xmeeting fan assembly, love card car through innovative marketing forms, in helping the car manufacturers to achieve deep connection with the user at the same time, further spread the car behind more brand value. This time, the love card car together Mercedes-Benz, Dongfeng Nissan, FAW Toyota, Dongfeng Peugeot, Dongfeng Citroen and other 12 partners to create "12 years of Thanksgiving" activities, is Love card car on its own platform unique user needs, process design rationality, order transformation and digestion capacity, Product design and functional experience and many other aspects of a "self test", but also with the auto manufacturers joint brand marketing another bold attempt. Love card car to hand over the 30-minute order to break 500 million of outstanding answers, but also for its car in the field of the layout of the electrical business has added great confidence.

"The 12 anniversary of Thanksgiving is the first water test in the field of O2O's Auto electric business," said Xiaochen, vice president of Love card cars. And ' Thanksgiving ' has two levels of meaning, one is to thank the users always accompany, and second, thanks to the car manufacturers for many years of high trust. In the future, we hope to build through the upgrading of the automobile electric business platform, and continue to meet the needs of the overall life of the users, and further cooperate with partners to go farther on the road of the automobile electric business. ”

It is reported that the "Love card car 12 years of Thanksgiving" activities will continue until the end of 2014, the follow-up performance of Love Card car really let the industry look forward to.