Luo: I have jobs.

Bullog founder Luo (techweb map) may be a lot of people think that Luo the day as a joke, but he is actually a serious person: seriously tell jokes, seriously do training, seriously do the promotion ... These are his products. On the evening of June 10, Luo stood at the stage of the Beijing Exhibition Hall Theatre and tried to explain the motives of his mobile phone in a picture. There were only two of them: he looked at the Ark and Fang looked at his cell phone. "To tell you the truth, I was injured, and people come to see you so far, what you are looking at, I decided I want to do mobile phones." The arrow in the speech ppt points to the cell phone in the hand of Ark in time, the whole field laughter. Even Mr. Lo himself was amused. This is Luo's third speech this year. Starting in 2010, the speech called "an idealist's entrepreneurial story" was Luo as part of a marketing campaign that was different: books, school courses, or now his favorite old phone. The picture of the Ark of the phone is certainly a Luo design joke. The idea came from a lecture on campus, and he gave the audience a laugh after he had no intention of saying it, and this unexpected effect gave him a thought: it could be a joke in another speech. Luo is often like this: the jokes that appear to blurt out are carefully choreographed. The famous John Lennon was killed by fans "you changed" for the old jokes, in fact, he is trying to tell everyone through this story, although the name, run the school, but he did not change, "understand the nature of the people can understand, do not understand the people as a joke to listen to." He knew how the audience would react. Luo itself is a brand. For more than three years, "an idealist's entrepreneurial story" from the Haidian Theatre to the Poly Theatre, and then to this year's North show theater, one larger than one. He did not invite anyone to listen to him for free, and the highest prices for these speeches had been sold for 1000 yuan. Among them, the first two lectures video hits more than 10 million times. Many people remember that when he announced at the Poly Theatre that the Old English Training school had finally made a profit, the station was cheering, "they applaud me like they make money." Last year, the Old English training total income of 11 million yuan, the profit in fact less than 10%. This was interpreted by Luo as a triumph of values: "Our place is strange, as long as you speak the truth, you can be red." "Recently, he was particularly fond of a media report, which called him an idealist." But it's never easy to promote values, Luo has been pushing for 10 years. 2001, he passed the exam and recommend to the then well-known new Oriental English training School as a teacher, the principal of the GRE fill in the blanks; After nearly 6 years of work left the new Oriental founder Bullog NET, this by inviting different people to express the blog site because not to delete the post and several times is closed, now gradually forgotten; 2008, Luo with the help of friends founder of the Old English Training school, himself as the headmaster and GRE in the blanks in the teacher, he likesHe was called "Mr. Luo", not Mr. Luo or principal Luo, and regarded it as his own success. Luo is now going to get out of school and focus on the phone-his team is not there yet, attracting a lot of media attention. Millet mobile Phone (Weibo) founder Lei (micro Bo) has invited Luo to visit Millet, and gave him a millet mobile phone, although they Ernest, but Luo identify the first to do the operating system method. Luo said these words, just two o'clock in the afternoon, he from the office not far from the home hurriedly hurried over, looks at least two days did not wash his hair. His assistant told him to watch the time and was busy explaining that he had stayed up all night for the phone. After he came in, he pulled out the iphone and the two Android phone from his pocket, "I've used almost all the best-selling handsets I've seen on the market." Luo thinks he's comparable to Steve Jobs. "My summary of Steve Jobs ' success is five features: Discovering user experience, aesthetic ability, good marketing, fetish and perfectionism tendencies." "Luo always speaks very quickly, and when he speaks this sentence, there is some kind of unspeakable confidence." "These things I have, and do Old English proved my ability to do business, especially in marketing this piece." He felt he was competitive in details rather than technology. Now Luo's mobile phone team has 11 people, Luo is mainly responsible for product design, work is "grasp the product to be made what appearance and software interaction." One of his friends used to brush the MIUI system of the millet mobile phone, Luo think it "overall also can, beautiful, there are several icons and UI design is not bad." Luo buys all the mainstream smartphones and tries them out, asking them to write down their own feelings and details for each software. He plans to redo all of the Android user interface, "at least we're trying to change our skin and make it look good, and now we've done something and patented it." As for what he has promised in his speech that the end of the year will be introduced for users to brush the machine rom, Luo also left a little room for themselves, "we will try our best to the user experience." "The image of the English teacher who said" the tough life doesn't need to be explained "a decade ago, compared to the Luo of Steve Jobs and ROM, has been gradually forgotten. "I still think that Lao Luo is the best teacher," said one of the students at the Old English Training school. For example, the GRE test of the proper nouns are true, there are stories, old Luo know all the names of the source and background, you ask him any word, he can tell you a while. "This comes from Luo's preparation method. From the 2000 Spring Festival to 2001 through the GRE test to teach the new Oriental, "a year or so ago, a few months of time, in addition to eating and sleeping, are learning English." "At that time, the reference books used for the GRE were not as many as today," Luo, who had done all the things he could find, and wrote down the questions that they would not have.Teachers。 And Luo had "rehearsed" at home twenty or thirty times before he asked his former boss, Yu Minhong, to ask for a lecture two times. He is also a guest in the service. From the Old English Training school set up to the beginning of 2011, every summer and winter classes, Luo will give students to leave their mobile phone number. He still remembers the students calling and complaining to him and texting him even when the toilet door was closed. "Very tired, but I have to manage." From another point of view, this is also a management incompetence. "He said, for example, every promotional material sent to the school to print," where the mistake, where the color is wrong, I will ask. "More than the other departments to do the copy in the end must be Luo this clearance," he may not write wrong, but the level is not enough, this situation is I to change ", said here, Royong Hao Huan tone," when the lack of time, this kind of thing I do not do? "Old English training all the poster design is his own." "I spent 1/3 of my time in marketing and poster design for the first two years," he said in a folding sofa bed in his office, and half the time he had to nap in his office, even if he slept four or five hours a day. Recently, he worked with designer nod Young. Luo has publicly announced that he will no longer lecture after this summer and is only responsible for the quality of school teaching. The so-called teaching quality, in fact, the Old English training school own teacher training methods: First, from the social recruitment of 700 to 800 resumes to filter out 20 what they think "have the potential and the ability to teach", and arrange training courses, every two weeks. "We will also give them homework, this is the PPT of lectures, the next is a pure speech, and then the next time in the form of interactive to class classes." Six months after the training is a trial, "usually to speak eight to 10 rounds to formal induction, basically he went to talk about the course and the exam is very familiar with." Luo is obviously proud of his approach. "In fact, this is the beginning of team building, they are very familiar with the course of the class." Although Luo looks slovenly, you have to admit that in all of the things he has done, his seriousness and mastery of detail is a bit of a contrast to the coarse image. But he was a little negligent in the speech. He found a lot of problems at the scene four o'clock in the afternoon the day at the North Exhibition Theatre. "The bottom of the curtain is right here in my neck, the effect is the head in the curtain, body in the curtain, looks very bad", because last year's speech did not encounter this problem, staff did not think, including Luo himself. "I found it at the scene, if it takes 8 hours to dismantle the reconstruction, it's too late." "The light is too far behind, which makes it look too bright under the curtain." Although the audience later saw the effect is adjusted, "the light is not symmetrical, if the increase of two lights, but there is no time, I can only stand up, a little thought about the speech will begin." "With the details, no one in the company can surpass me," Luo said. But he's already seen the PPT.Over one hundred or two hundred times, he stressed that he also has the gift of detail processing, "such as a pixel to the left side, on the computer I can see with the naked eye." "I have a schedule management application in my cell phone, and I think about it every day, thinking about what I think about it. Luo said that the preparation of the speech is not one weeks, one months, but a year, "the one months before the speech I picked out some of the organization from the material can be, so each time is the state of excess material." Now viewers can also see on the video site Luo this year's speech video, he used a few all-night and video site to cut the film, subtitles, upload. He's not satisfied with the video he's seeing right now, he's going to do it again and then upload it again. In his recent speech, referring to Fang's evaluation of his own, "one of them is a mixed triad," Luo want to use the way the picture presented to the audience more intuitive understanding, "the result has puzzled me." Luo said about the underworld pictures, find to find are Ekin or the ancient puzzle, even in the collection of the library, find that is wearing sunglasses people, and the previous two photos do not match. "In the afternoon before the opening of the gang's picture I was entangled," he finally found a picture of the tattoo, "Yi, this can be". This is the last picture in the PPT, but in a few minutes the speech begins.