Luxury goods popular quality to ensure

Luxury goods business After the outbreak of the 2009 to 2011, the current market has appeared about 40 sizes of the size of the site, only the goods will, take the show Network, the Five Avenue, Jiapin Network, Shang Network and other electric platform have been among the various models of luxury shopping in the field.

In the last year, the enthusiasm of VC to the electric business industry obviously subsided, the luxury electric business will inevitably usher in a round of shuffle. Site positioning, target crowd, brand demand, sales and service will become the focus of brand competition. To this end, Jiapin network in 2012 launched the International boutique shopping website in Europe and the United States network, with the major brands to promote its latest trends, for consumers to choose more suitable for the domestic market goods.

Luxury goods popular quality to ensure

With the continuous rapid growth of China's economy, the consumption level and consumption concept of the people are changing very much, in recent years, more and more persons pursue luxury goods, China is expected to become the world's largest luxury market. However, some people in the industry said that the domestic luxury electric companies in the pursuit of interests at the same time, ignoring the essential elements of the operation of luxury goods, that is, authentic sourcing and unique consumer experience, the loss of users and investors trust and favor, the industry has led to the collapse of individual enterprises.

As China's first fashion famous special sale club, Jiapin Network has been to quality and good shopping experience as the core competitiveness, will be stable as a long-term business operation strategy.

Jiapin network related to reporters, whether pay attention to the consumer's shopping experience, this is the decision to fashion famous electric dealer who can finally win the key, Jiapin network of goods sold by the brand authorized 100% authentic, and by the Chinese joint property insurance company underwriting.

In addition, Jiapin network has a solid operating team and a sound overseas procurement channels. In the peer rush price, crazy hit ads, Jiapin network is vigorously develop brand cooperation, will be a number of high-quality foreign brands to domestic consumers, so that Chinese consumers on the international fashion forefront of the tide of goods available. 2012 is more suitable for young people to spend the European and American network.

Money for the primary sales see Word-of-mouth

As the earliest established fashion outlet website, jiapin net in the capital market tightening pocket before the successful completion of the fourth round of financing, which makes Jiapin network in the electric business in front of the winter a little more calmly.

Jiapin Network and the European and American network despite the same management team, but operating ideas are not the same, the positioning of the European and American Network is to love the fashion people bring fashion trends and lifestyles, and Jiapin network positioning compared to more fashionable and younger, while the European and American network in addition to the latest trend, but also the customer experience to achieve higher standards.

Jiapin network related person said, the European and American network is the important strategic plan of Jiapin Network group, therefore, there will be a great tilt in the capital and marketing, however, from the point of view of luxury goods, the characteristics of luxury goods determines its E-commerce channel can only rely on word-of-mouth and the gradual accumulation of shopping experience to achieve scale growth.

The consumption of luxury goods is gradually younger

According to the 2010-2011 annual official report of the World Luxury Society, the next 3-5 years, the 25-year-old to 30-year-old consumers will become the main force in China to buy luxury goods, younger is becoming the most important feature of China's luxury consumer groups.

Based on the younger trend of consumers and the direct cooperation with international brands and brand demand, Jiapin network in the recent official launch of the International boutique shopping website in Europe and the United States network, with the aim of cooperation with the brand to promote its latest trends, advocating urban elite lifestyle.

It is understood that Jiapin network professional procurement team with China's consumer environment and consumer preferences carefully selected for the domestic market and popular brands, such as BCBG leather goods, Robert Rodriguez fashion, the German joop! haute couture, Danish Georg Jensen Silver and so on.

Talking about the target crowd of European and American net, insiders to reporters, compared to the outstanding network of outstanding brand discount attributes, the European and American network target customer base positioning in the senior people, the sale of goods are mainly the major brands of high quality products on the production line, by the Paris, Milan, London, New York, Tokyo and other fashion capital of the senior buyers to Elite fashion eye selection, goods and Europe and the United States market updates, covering fashion, bags, watches jewelry, fashion accessories and health care products such as home life.

No worries about insurance consumption on goods

Open the major comprehensive luxury goods website, the international brand of a large discount is quite attractive, but at the same time supply of genuine or not also become the main concern of consumers online shopping, and this has become a major obstacle to the development of luxury websites.

For the purchase and supply chain system of commodities, Europe and the United States network related to the reporter said that jiapin network in the source has been in the industry leading position, especially in North America and Europe and the United States and the supply chain system and brand relations, Europe and the United States will share the network in the supply of leading edge, and entrusted to China Joint insurance company Underwriting, Once the goods issue, will start to pay.

According to other sources, Jiapin network has been in the improvement of warehousing logistics system, has been in Beijing, Shanghai, Shenzhen has 3 warehouses in order to better provide users with logistics services, shorten delivery time, effectively evade the commodity in the distribution process of risk.

Market Analysis

Although from the end of last year, the electric business of the cold winter is endless, but this round of cold winter for the entire electric business industry is not necessarily bad, nor necessarily the entire domestic electricity business of the winter. According to the research data of the iris consultation, the ratio of luxury net shopping transactions to the size of domestic luxury transactions is expected to reach 8.03% in 2015. The hustle and bustle of the domestic luxury electricity market is expected to ease.

Springing up from the beginning, to a succession of peer lag behind, the domestic luxury electric business outlet has become a topic widely discussed. In fact, the luxury electric business as a new thing real development of the time is also 3 years, precisely because everything is groping and repeated practice, so the current differentiation of the various models are better or worse, is still unknown.