Ma Honeycomb also has the community and content of originality

Absrtact: December 22, 2011, the world's largest tourism website TripAdvisor in the United States Nasdaq successfully listed. Since its inception in 2000, TripAdvisor has helped travellers to plan a full range of travel options and to provide links to reservations through authentic traveler reviews. It is reported that the company

December 22, 2011, the world's largest tourism website TripAdvisor in the United States Nasdaq successfully listed. Since its inception in 2000, TripAdvisor has helped travellers to plan a full range of travel options and to provide links to reservations through authentic traveler reviews. It is reported that the company operates in 21 languages in 30 countries, and 80% of its revenue comes from Pay-per-click advertising. In 2012, TripAdvisor invested in three areas of wireless services, vacation rental and the Chinese market. "TripAdvisor's successful listing is an endorsement of the online travel market, giving you a way and a direction." "Chen Yu said.

Chen Yu is the founder of the Tourism community website "Ma Honeycomb". 2006, out of the love of backpacking, but also suffer from the lack of domestic internet tourism community sites, the current CEO of Chen Yu and another co-founder Lu Gang teamed up to build the "Ma honeycomb" community, hoping to be around the travel enthusiasts to share travel experience. At that time, two people in Sina and Sohu respectively, make them unexpectedly, this oneself set up the community popularity is more and more prosperous, by the end of 2009, early 2010, the MA Honeycomb already has more than 100,000 registered users.

In March 2010, the two men decided to officially start the commercial operation of the leeches. The original purpose of the Leech is simple: to serve the traveller and to solve the travel needs. In the view of two founders, tourism is an eternal sunrise industry. "At present in the country, the light ticket This category is on the hundreds of billions of plates, the hotel is also hundreds of billions of dollars, catering more, all together is over a trillion of a plate, and the proportion of online tourism transactions more and more high." "Chen Yu said.

At present, the travel related network platform Many, has the portal website The Traveling channel, also has Ctrip, where to go, the poor tour, the pedestrian ox and so on comprehensive or the specialized travel website. The former belongs to the integration of tourism information, the latter more or less involved in the concept of SNS, but the tourism products, online transactions in the first place. and Ma Honeycomb site to create a community concept, SNS attributes the strongest, air tickets, hotel reservations and other content is not on the home page. The registered users of the MA honeycomb, more because they like to communicate, share travel experience and gather. These users spontaneously upload pictures and text content, so that the MA Honeycomb has the community and content of originality. These two development conditions allow the entrepreneur to decide to position the website in SNS+UGC mode.

At the beginning of the establishment, the travel strategy was identified as the core product of the leech honeycomb. Introduction by the user submitted the primary information, the MA honeycomb backstage through the software system screening, and then manual typesetting production, content including transportation, food, accommodation, shopping, etc., and then publicly published to the site for free download users. By the end of 2011, the hundreds of-volume MA honeycomb travel Strategy has been downloaded more than 10 million times. "At present, it contains information about 95% of the world's most popular destinations, including travel and photographs of Antarctica and the Arctic." Chen Yu told reporters. The MA Honeycomb travel strategy is made using wiki (wiki) mode, which is a summary of thousands of travellers, and provides real-time updates to accept the latest traveler's recommendation or error correction, to provide the latest information.

With the increasing number of users, Chen Yu and LV have just begun to find and adjust the company's model and goals. "From the real traveler's evaluation, photos, travels will give more people to go to make consumer decisions, so as to match the travel between the users and hotels and other businesses, this is the largest travel-sharing website Trip Advisor business model, but also the future of Ma honeycomb profit direction." "Chen Yu said.

In the tourism sharing community, everyone is a potential consumer of the tourism market. Chen Yu A "light Company" for the hive in a matchmaking transaction. "Destination needs to understand the needs of tourists, users also need us to provide more information on destinations." The hive is a matchmaking thing in the middle. As we serve our customers, we have mastered the needs of these travellers, looking for suitable routes, lodging and dining information. ”

In addition to matchmaking, the other value of the MA Honeycomb is brand advertising, has Nordic Airlines, the Netherlands National Tourism Administration, the Turkish Tourism bureau and other customers, such as, MA Honeycomb through a development of their own small game will attract users, causing users to focus on, access to the exclusive page, you can understand local customs, Familiar with visa processing process. In addition, another potential profit point in the Mobile field, in Chen Yu view, Travel Natural is a solomo (social + localization + mobile) applications. April 2011, the MA Honeycomb launched Mobile client application "travel Raiders" and "travel translation officer", download more than 3 million.

Ma Honeycomb to users to actively upload and share content to form a community, the main travel strategy, its core products are not only different from Ctrip, where to go to the network to provide users with hotel, air tickets and tourism products booking, nor with to the net, donkey evaluation of the same as only for hotel reviews. Analysys International analyst Shou sent the view that the accumulation of users through social forms, SNS+UGC method "lethal, high user viscosity", if you can guarantee the quality of content, while increasing user experience, in the social trends and tourism market scale growth, under the premise of online tourism sharing model will have potential. However, how to the current belong to the "donkey friends" niche market bigger,? The existing model of the MA honeycomb threshold is lower, it is easy to imitate, how to continue to innovate? Enhance personalization, increase user experience, more for mainstream users to develop products, will be the future of the need to focus on the honeycomb. Shou said.