Ma Jiajia-style PPT does not represent internet thinking

Interestingly, the singer, who claims to be a Dong, has been across the industry for over a year. To Yunnan Province College entrance Examination Arts champion, the identity of the graduates of the University of Communications, the body of the little girl opened a set of fun goods shop, with the affinity of thousands of miles to mate the sound and F Cup, alternative photo, beauty CEO, will be a original not to do the business with brainwave ideas and social media spread a call the world know. From the stand on the "non-interference" stage to promote themselves and "gun no", then to board the Central European Business School and a large entrepreneurs to start the "a beautiful sexy shop owner wet Internet thinking", and let 70 of pages of PPT swept the circle of friends spread in the Internet arena, let everyone comment.

Until, she as the representative of the Internet thinking/career pioneer in the identity of the Vanke speech, and shouting the world you do not understand and the third generation did not buy a house, formed from the front to negative reversal of the last straw. And so it all changed, and let's begin to re-examine Dixon, her internet thinking and the idea of a new career, and her entrepreneurial process, and of course, the people behind her!

Ma Jiajia-style PPT does not represent internet thinking

To tell you the truth, I always think that Ma Jiajia into the entrepreneurial industry is very good, sexual goods/sex products industry has been a covert profiteering industry, we are most exposed to the most is wronged by the birth of the birth-care products brand, and the street lights Dim shop, But in fact from the foreign industrial structure and user demand, it is very very valuable, very very market, this is a big industry business, the old Ji also considered whether to kill into the market. But unfortunately because the domestic environment, as well as domestic relatively simple industrial structure (manufacturers + roadside stores) has been afraid to make up, but the industry these products are definitely a national pain point, but also a very need to redefine and redesign the business model.

But today, especially the Internet has been integrated into our lives now, basically all aspects of the conditions have been, so the old Ji for Ma Jiajia into the industry is positive attitude. But unfortunately, Ma Jiajia to do is not to solve the product, but very low-level to solve the problem of purchasing channels.

To tell you the truth, the industry needs four points, one is whether the development of better products to meet user needs, the second is whether the use of Internet thinking software and hardware combined to make good products to meet the needs of users better; third, it can use a better way to instill and change the whole social atmosphere, so that the sex goods/erotic products industry can be in; Four is to build a very good user experience of the purchase environment.

Ma Jiajia did the 4th, and it looks like big-scale mass-spread, but it doesn't actually solve the problem. To tell the truth Ma Jiajia no internet thinking, but she used social media to spread the ability is not bad, she did is simply open some low-level hype low-level speculation of the offline shop, but also open a close family scene. This kind of entrepreneurship is more of a use of the internet to spread, but low Maori low-income sex goods store.

When it comes to internet thinking, it seems that many people link Ma Jiajia and internet thinking together. But in fact, the internet thinking is not marketing, not the largest scale, not grandstanding, not the language is amazing. Internet thinking is the user's grasp of the needs of the product to create the ultimate. At this point, do you say Ma Jiajia those ppt is about Internet thinking?

Ma Jiajia can't represent the real

Go back to the second. Now there is a consensus that the "mobile" internet is reshaping industries and brands and will profoundly change the business world for the next 10 years. Indeed, they are not another generation, they are other people, they are the natives of the Internet. This makes the current authorities anxious about it, and there is a very urgent need to know about it and how to serve it well.

Ma Jiajia is a girl, but she said every day and endorsement of the "the" is really the "," she to the students posted those tags are the students accept it? Perhaps she only represents her own, she said that the group is just her, and she saw that the state of the people, she is not a professional researcher, nor sociologists.

The old age of fresh media every year will be a large sample of the big research report, I think there are several characteristics:

1, refused to be labeled, especially, or those who brain residue, of course, they do not like;

2, more loose, they more fragmented, more simple and honeycomb-like;

3, Mobile life, they are internet Aborigines, they are from an early age to contact the Internet, they move to survive.

We said the internet thinking, entrepreneurship, after the Ma Jiajia, you will find that you can look at the more in-depth.

I actually think that Ma Jiajia do training than to do the spice shop more suitable, to do social marketing than open shop more appropriate, as someone said: "Little girl Tell story can also, to Mano business, is really too tender." "At present, I found that every time the introduction of Ma Jiajia hung a few tags: sex, adult products, a, F Cup, college entrance examination, female students, beauty CEO, speech, marketing subversion, ceibs Business school companies." Is it selling products or selling people? Can you represent all the people?

Ma Jiajia is a personal brand, can not be extended, can not replicate. Her PPT production and speech ability is very strong, such as Weibo on someone summed up horse Jia Jia's ppt: short words + eye pictures + skillfully with contrast + clear coherent + summary = good ppt.

Writing to this, I am a little worried, Ma Jiajia will be next sister Feng, the next Lotus sisters? Even if she's starting a business, is she the next high?

Indeed, I would like to make a well-meaning reminder to Ma Jiajia, hoping to rethink the business model, the sex products industry is a big opportunity. But to start from the product, from meeting the needs of users, rather than infatuated with the marketing of wit. Because marketing is not an idea, but a system, marketing is not a needle, the balloon broke on the whole. Don't think about whether you have a disk or how to make a good product.