Macworld Asia Conference, many smart watches were exhibited

At last week's Macworld Asia Conference, a number of smart watches were exhibited, and earlier, several manufacturers in the domestic market have released smart watches, as well as Samsung Gear and Apple iwatch, which are being scrambled, especially as I get news that a group of smart watches will be announced after September. Will the smart watch market break out? At this moment, I think it is necessary to comb.

First of all, the history of Intelligent Watch evolution. Wearable equipment is in a critical period from creative products to market docking. The smart watch is one of the richest in the category, and its history can be traced back to the mechanical computing table 70 years ago. Modern smart watches, however, have sprung up with the bursting of smartphones and apps.

We can divide the development of intelligent watch into three stages:

1, simple calculation, such as the integration of the calculator function of the electronic table.

2, wrist computer, with the operating system of Intelligent Watch, can be seen as a small wrist computer, such as the use of palm operating system fossil FX2008.

3, intelligent Internet terminals, modern smart watch network and sensor function is further enriched, we now call the smart watch by default are referred to this category. The typical features include at least:

Can interact with mobile terminals. Second, there are more sensors to obtain environmental data. Third, there are many ways to interconnect such as Bluetooth WiFi or NFC. Four features of cloud computing and social networking.

Products of different positioning have at least several of the above characteristics.

Submitted

Review the history and talk about the status of smart watches. Currently involved in the smart watch pattern manufacturers can be divided into the five major forces:

First, established mobile phone manufacturers

Veteran mobile terminals, such as Motorola, SONY, Apple, Samsung, ZTE, and cool, have been or are adding to the wave of smart watches. Can be divided into two categories: already launched and will be released.

Motorola ACTV and Sony smartwatch are two mature products have been marketed, starting from the "smart phone accessories", Motorola launched ACTV after CES2012, no upgrades. After the launch of the special edition of Golf, but the basic design has not changed.

Moto originally wanted to rely on this product to define smart watch, but the demand is limited, did not create good sales, coupled with the motorcycle misfortune, this product has become a swan song.

Sony's smartwatch compared to a lot of simple, but also as the second screen of mobile phones, can display text messages, calls and other reminders, but the music and sports function is not moto ACTV strong, but Sony smartwatch want to build the second screen of the mobile phone ecology.

Two products priced not cheap, the smartwatch generation of the U.S. price is 149.99 U.S. dollars, the second generation of the market, to more expensive. The 8G version actv up to 249 dollars.

Unfortunately, two products have not really detonated the market. Then more big-name manufacturers will join, one is Samsung, smart watch gear launched has no suspense, may be released in September 5 new products. What is more worth looking for is Apple's "iwatch". Apple has a great deal of enthusiasm for wearing equipment, and CEO Tim Cook, in an interview at Allthing D's D9 convention, has talked a lot about his own ideas about wearing equipment, and he believes there is no real good product in the market for wearing equipment.

Domestic veteran handset manufacturers have also been sharpening. The cool-pie was the last week to make a prototype of the smart watch on Weibo. A ZTE insider told me that ZTE's smart watch is already in the design plan.

These manufacturers are just typical representatives, in fact, many companies are secretly deployed.

Ii. emerging start-up Companies

Entrepreneurs are always in the forefront of the industry, they create a concept, identify with the trend, and difficult to go forward. More representative:

Pebble: Positioning with Sony smartwatch close, but more independent, and mobile phone after separation, the basic function is richer. Pebble was originally a Kickstarter on a public-funded project, has pooled 30 million of dollars, but also the best market-oriented, has sold more than 350,000 units.

Cookoo: It is also the development of the herd, the idea is relatively conservative, the shape is closer to the traditional watch, with pointers, but simplifies the reminder function, only on the watch to display reminders, do not display reminders. At present, there are companies in the country to introduce this product.

Inwatch: This is a domestic start-up team, the product positioning is "watch-shaped Android smartphone", with all the features of smartphones, but can be worn like a watch on the wrist.

Iii. Traditional Internet companies

Shanda's shell electronics is the traditional Internet company in the direction of smart watch the first crab to eat, but Geak smart watch several times jump ticket. Geak smart watch positioning is similar to Inwatch, the difference is that the geek watches want to be more powerful in other functions, such as powerful sensor information acquisition capabilities, but this for sensor technology and engineering difficulties, battery power consumption are extremely high requirements.

So the Geek watch is also one of the toughest products in the process and has not yet been publicly showcased.

Baidu has also been involved in wearing equipment, but it is smart glasses, not watches. Believe that with the smart watch market heat, the habit of following Baidu is also likely to be a taste of the intervention. The reality is that there are not many internet companies involved.

Iv. Cross-border health and sports companies

Whether it's a watch or a bracelet, sports and health functions are an important part of smart wear equipment, so some traditional medical manufacturers, sports brands are also involved in wearing equipment, Nike relies on more than 10 years of accumulation launched the FuelBand movement bracelet, the domestic thump and Mai step also launched a similar equipment, A technology manufacturer named Mio has launched a variety of sports watches.

Mio's sports watch can measure the heart rate, show speed and distance, calculate the calories burned by exercise, and also have a myfitnesspal social community.

In the medical and health aspect, the domestic representative manufacturer has Tianjin nine health care launches the AM3 sports watch. Their understanding of smart watches is more in favor of movement, the function of the hand ring is integrated into a smart watch, can record the trajectory of the movement, the number of steps, sleep quality and other data.

But unlike the smart bracelet, the watch-shaped motion-aid watch can show the movement data directly, such as how many roads have gone, how far they have run, and so on. This is the idea of the medical profession, as smart watches can show an area of greater advantage, and there will be more health and sports brands to launch smart watches in the future.

V. Shenzhen DEPARTMENT

The so-called Shenzhen department, I will be summed up from Shenzhen, the electronics industry based enterprises, mostly unknown mobile phone OEM, ODM manufacturers. Their routine is to have Android smartphones in a watch-shaped enclosure.

Although it looks similar to Inwatch, Geak watches, but their sales are simple and brutal, direct use of mobile phone program, but Low-cost sales, Taobao has a lot of similar products sales.

For example, Shenzhen mobile phone manufacturers Beautiful also launched such products. I have also contacted such an agent: he from Shenzhen manufacturers to find the products mentioned above, shop to some of the Northeast Mall for sale.

Summary：

The five power development path is different, but after comparison, I found that there are two points worth of domestic jump into this circle of companies to note:

1, the lack of benchmarking products. Product positioning has not been found, what kind of smart watch is really the product we need? Smart watch as an imminent outbreak of the market, the need for a good product to prove. Could it be Apple iwatch? At least there are opportunities for entrepreneurs and companies at home and abroad.

2, the domestic lack of disruptive innovation, compared to Pebble and cookoo in product ideas on the unconventional, most of the domestic smart watch from the beginning into the "pit" of Android, although convenient, but lack of new ideas, imagine space may also be born to be bound, the need for disruptive innovation.