Absrtact: Macy's has unveiled a multi-channel sales strategy and has recently added a variety of other sales situations in addition to physical and online retailing, in the hope of boosting the overall competitiveness of Macy's. Billion power network to understand
Macy's has unveiled a multi-channel sales strategy and has recently added a variety of other sales situations, in addition to physical and online retailing, in the hope of boosting Macy's overall competitive strength.
Billion power network learned that the recent Macy's has taken a full access to Apple Pay, the day service, line up and down a single pick, picture search app, as well as Macy's wallet, shopkick (Intelligent fitting room) and other new ways to enrich the customer's shopping experience.
Macy's will be fully connected to Apple in October to pay for Apple products such as the iphone 6 and iphone 6 Plus, one of the first retailers to fully support Apple's payments.
In addition, Macy's will launch the service on the same day this fall, so that the Macy's shopping site customers can get a better shopping experience. And Macy's has also launched a technology-sales strategy in stores in Georgia and New Jersey, offering stores with devices such as tablets to help customers buy and sell goods.
Macy's recently also developed a picture search application with the Brookings department store, which allows users to upload pictures of the products they need to search, so that they can search the macys.com for a corresponding product.
These new shopping channels add to the convenience of shoppers and make Macy's a comprehensive retailer. Macy's multi-channel sales strategy has been an important factor in promoting its growth, and it has also been the focus of the development of a variety of new shopping technologies.
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