Magenta Wine Art version mail exposure

Absrtact: December 8, a few days ago, the domestic import of red wine, the chairman of the Zhang Huijun red Wine Company issued an internal mail to employees, which shows that the wine has finished the C round of financing, and has been fully accounted for. According to billion power network understand, mail

December 8, a few days ago, the domestic import of red wine, the chairman of the Zhang Huijun red Wine Company to staff an internal mail exposure, which content shows that the red wine has completed the C round of financing, and has been fully accounted for.

According to the Billion power network, the message did not specify the amount of financing, but before the source said, the product is still red wine may have won 150 million yuan.

The mail shows that the 2015-year red wine will open the equity incentive system, so that employees with good performance have the opportunity to hold the company's shares.

In addition, Zhang Huijun in the Mail revealed the red wine in the next few months of three important actions: first, expand the team; second, strengthen the IT system, warehouse system and other infrastructure construction; third, to do the December to February sales sprint.

The following are the entire contents of the internal mail:

Small friends of the red wine, maybe we all heard the news of our C-round financing, yes, the company has completed the C round of financing and the money has been fully accounted for one months ago, which is a happy thing, at least from one side to prove that we have been adhering to the vision of the past 5 years, the formulation of strategies and tactics is correct. Small partners with company stocks, congratulations, your stock has appreciated nearly 4 times times, this is your effort to pay the best value embodiment, not holding the company stock of the small partners do not abandon base, as long as you work hard and good performance, in early 2015 the company's equity incentive list will have your name!

Have no habit of writing, think oneself is science student, all things can use logic to present, but think about just about 5 years, also should we this 5 years to do a summary and the next 5 years to make a plan, so use the night of the weekend, "drink wine, smoking cigars, loaded into 2 B of the literary youth" Write a letter to everyone.

I think we have the magic of winning three "1, there are beginner and do not forget beginner 2," Happy Struggle "3, the use of lean entrepreneurial approach to verify the strategy and efficient implementation of", each time the investor asked what is the core competitiveness of red wine, I also no matter where he/she interests, like to listen to what, that is to say that the three magic weapon.

"Beginner" is plainly why you have to choose this thing to start a business, what is your most original driving force to do this thing? This topic seems empty, in fact, is not empty, is the soul! 2009 the end of the creation of beginner red wine is "why in foreign wine on a few euros, how at home is the foreign price of more than 10 times times?" Whether we can subvert this demonized market environment ", from this" beginner "later evolved to our vision" so that the Chinese people can drink the pure wine imported. " With this "beginner" we think "how to make sure the wine is real if we make sure our wines are of the highest cost?" , this only then our slogan "Global Origin Direct supply", because only "direct" to be able to ensure that the wine is true, remove the intermediate link wine is the cheapest. This is the beginner, we have ripped open the market, access to a large number of customers.

"Don't forget beginner" is what? Is that we are in the process of moving forward, may be a variety of indicators bound, forget our beginner! For example, excessive pursuit of profit, forget to give customers more benefits, excessive reduction of operating costs, loss of customer experience, feel that their platform is big, no longer serious to listen to the voice of customers and so on. , "Do not forget beginner" is not to forget the origin of our departure, do not forget our values, so that in the end we will be able to truly sustainable access to our customers.

Any enterprise, even if only 3 people's enterprises, but also to have a cultural, business model, etc. can be changed immediately, but the culture is endless has been circulated. Our corporate culture of three keywords "wolf sex, Innovation, happiness," if summed up into a word is "happy struggle." "Struggle" is the core, because there is no struggle without success, we have always advocated "if our company/each person each day more than the competitor/peer effort 1 hours, 5 years is 1825 hours, that is 228 working days, this extra 228 working days is enough to let the company catch up with any competitor/let individuals catch up with your peers ", remember our 2010 years when the website on the line, at least 200 more than the wine dealer website, 5 years down to see, 99% are dead, even if there are several financing, some basic dead, some stagnation, only we have been moving forward, why?" The core of the core is that we are struggling, every night 9, 10 points, the company is also brightly lit, which is our different from other peers. Last week I was talking to a start-up company by 6:30, the company's people are off work, I said to their boss, you will die without doubt, because the Internet enterprise competition is too much pressure, not you die is I live, and a subdivision of the industry only 1-2 can live, " Your desperate effort today is to live more comfortably tomorrow. I know that I am in the peer is the most hardworking CEO (I can certainly not be the stupidest one, haha), I also know that our team in the peer is the most efforts of the team! (I'm sure we are not the dumbest team)

Huawei's culture is also "struggle", the difference is Huawei advocates "hard struggle", we advocate "happy struggle." We all know that I have worked in Huawei for 12 years, deeply influenced by its culture, but Huawei's industrial age it culture is not entirely suitable for the open Internet, so we did an iterative upgrade from V1.0 to V2.0. Most of our teams are 85,90, and I this whenever compared with a child did not suffer much, more advocating "relaxed atmosphere, have their own personality, to the main self-driven, the desire to be recognized" and so on, so the company in the development of the team's happiness gene, such as the establishment of various types of challenge awards, various activities clubs, Timely material incentives, afternoon tea, team Building, address rejected the "total" and so on, the purpose is only a "let 85, after the small meat of the happy struggle, happy to realize self-worth!" ”

"Lean Entrepreneurship" This book I recommend to the team a lot of people have seen, we have done many times in the discussion, its MVP, "Fail fast,fail cheap" and other ideas we very much agree! With the idea of lean entrepreneurship to build and verify that our strategy is the best model, this 5 years we have avoided too many electrical business traps, such as: self-built logistics team, large-scale launch of the online advertising, blind extension of the category rather than in a category above to do deep and so on, You know, every single one of these traps is enough to make a company die or be a big hit. In 2013, for example, the O2O application of a special fire, fast/Drop the sun, a lot of liquor dealers on the copy of this model, on the scale on the large-scale in the major cities to promote, now we see similar drops of a taxi type of wine O2O application still have sound? Without! O2O first is based on the life service class, based on the product class must be very high-frequency, only possible to do! We didn't realize the problem at first, we used the MVP method to develop and verify in 2013, found that the customer did not download the driving force, the use of frequency is too low, customer service can not be guaranteed, decisively cut off, only spent 10 months, this is "fail fast,fail cheap." No one is a genius, 100 times correct, the formulation of strategy must follow a good methodology to verify and then go to large-scale implementation.

Through the years of exploration and experimentation, we think that the future direction of vertical electric power is "heavy vertical", reflected in the following aspects

L Mobile End only shopping not, to add community, mobile end easy to share especially suitable for the community, so the customer stickiness is strong; that's why our newest version of the community functions online.

L Channel from line to line, do OAO (online and offline), only the channel extension, the brand can be extended, the customer can be extended, customer experience can be enhanced, the Air Force + Army, 1+1>2

L Upstream supply chain to do, electricity is selling goods, goods are not strong, no competition, so that upstream must be strong, or even equity/mergers and acquisitions of valuable wineries

L in the construction of channel brand must also build a few cattle B product brand, with the product brand of cattle B, channel brand can be extended faster

Frankly speaking is in the Customer dimension, channel dimension, product dimension how to do heavier, we do the heavier, we will be able to laugh to the last!

Business in the money is not the most important, but no money is absolutely not! This round of money will allow us to be more determined and TOP3 to deploy the target for the next 2-3 years, and the next few months the company will do something

L Find someone, expand the team, the HR planning is to face the company for the next 2 years of development planning, we will be pleasantly surprised to see our team every day a new member to join, but also welcome everyone enthusiastically recommend talent, recommend there are rewards, I believe that the new and old combination will release a greater energy

• Strengthen infrastructure, including IT systems, warehouse systems, sourcing and product branding capabilities, and infrastructure to meet our 300% growth next year

L DO the sales sprint from December to February, we have to pass this three months wine peak season will our sales scale again to a new height, the company set a lot of challenges reward: Several cars, n iPhone6 Plus, ipad and so on, waiting for the small friends to take!

There is an old saying in China, "a willing to do", all the small partners, let us "happy Struggle", the early realization of our beginner!!

Your Terry