Major electric dealers get involved in cross-border happy enclosure

Absrtact: 2014, the cat, Suning, poly-Mei excellent products, a shop, such as the domestic major manufacturers of commercial platform to carry out overseas shopping projects, mainstream electric business platform involved in Cross-border electricity business, happy enclosure, to seize the market share of the potential obvious. In the Battle of the big power dealers

2014, the cat, Suning, poly-Mei excellent products, a shop, such as the domestic major manufacturers of commercial platform to carry out overseas shopping projects, mainstream electric business platform involved in Cross-border electricity business, happy enclosure, to seize the market share of the trend is obvious. In the competition of the electric business giants, before the Hai, purchasing, transshipment and other small and medium-sized electric dealers have been greatly impacted.

According to domestic monitoring data, 2013 China's overseas purchasing market transactions amounted to 76.7 billion yuan, an increase of 58.8% compared with last year. Overseas purchasing will continue to grow over the next few years. 2014 is expected to purchase overseas transactions on the scale is expected to reach 154.9 billion yuan, the year-on-year growth of more than 100%. China's Cross-border online purchases are forecast to reach 35.6 million in 2018, and consumption will reach 1 trillion yuan.

Mo Dai, director of the network retailing Department of China Electronic Commerce Research Center, said that, in 2014, in the "Cross-border Transactions" and "electronic commerce" under the pull of dual-engine, Cross-border electric power business, in the global range into a high-speed growth period. Domestic, first day cat, Amazon China, and then Su Ning, poly beautiful goods have squeezed into the Cross-border Electricity 2.0 times, in essence, is the industry information age. That is, the combination of traditional resources, from overseas supply chain, multi-channel operation (self-employment or investment), the opening of brand internationalization strategy. The impact of Cross-border electricity dealers is not limited to this. When it develops to a certain scale of quantitative changes, it will lead to "explosive" qualitative change, the industry will be affected more and more widely, the influence will be more and more big.

Mo Dai Green believes that the electric business giants involved in Cross-border Electric power, Hai, transshipment, purchasing and other small and medium-sized cross-border electricity business development impact. Consumers choose the "Sea Amoy", the main purpose of purchasing is "tax avoidance", but for the normal channel, this is based on the existing Customs inspection system Gray way. In addition, the consumer "sea Amoy" is also faced with a long logistics cycle, high risk, difficult to defend rights and other risks.

Mainstream cross-border power to join the ranks, in the policy, brand, logistics and other aspects will be more than the original transshipment, purchasing more advantages: policy, the State preferential policy support, the basic use of "Overseas direct Mail + bonded import" as the entry channel, and enjoy export tax rebate preferential policies. brand, mainstream electrical business in the domestic visibility, radiation range, brand trust, high degree of recognition; logistics, as a result of policy support and the construction of their own logistics supply chain, more than conventional "sea Amoy" commodity purchase cycle, can be compressed from 15 days to 3 days, or even shorter.

Therefore, regardless of the level of consideration, purchasing, transshipment industries are facing a precarious business crisis.