Make a brand = Make friends

When the brand began to "Create God" in the Circle, "the control of the mouthpiece," the tradition of "telling stories" of the rotten vulgar, loaded "wonderful" adventure out, just really close to what is the essence of the brand, but also the nature of public relations-"communication." Of course, communication is not enough, to have in-depth communication, to make walk mate. How to make a bosom friend = How to build a quality brand.

Frequency and depth of communication

If you only dour hi with your friends every day, even after 10 years, he/she will not become your intimate friends, this reason everyone knows, but many brands still like the persistence of dour hello. If you go to a friend's house one at a time, and pour your heart out of your lungs, and like a psychological counseling, you will be remembered. However, too much is not good. But if you do this "deep talk" every day, you will only be disgusted and said to be "snake essence".

The gentleman's turn is like the water, the bosom friend does not need every day to be bored together, the brand and the consumer also. Just see a friend dour hi, occasionally to a deep communication, and then a long, natural day to see people.

Ii. the depth and breadth of communication "content"

If you think communication is the Da Jun cannon, that's a big mistake. A friend who has been out of the house, has had a drink, eaten meat, and has been a prostitute. Unique experiences become unique experiences, and experiences can be transformed into unique memories. Like a singing, not miss the rainy day, but miss and you avoid the rain eaves.

You may say, always drink and eat meat that is a fair-weather friend, is not a confidant! Yes, it's going to be deep. When in this impetuous society, everyone says casually, you can provide more than 10 kinds of options, but also is beneficial to the body and mind, who will refuse?

The correspondence degree and difference degree of communication

Media without integrity, coupled with a pile of more without the integrity of the media, we are submerged in the information garbage every day in the ocean, angrily spit groove, this has a Mao relationship with me?! Yes, you and I balla a pile, and I have a hair relationship?! Just like you eat garlic, do not have to drink coffee as a confidant, feasible? Unless you cultivate a mocha-flavored garlic first. Brand is the same, there is no agreement point, it is better not to do.

Will spiders expect to be friends with bugs that follow their farts? or Spiderman? Not only to have a fit, but also to have differences, the best representative of yearning and the future direction. But note that if you are not Eason Chan, even singing "pompous" to the sound of sand will not win a trace of attention. Difference points need to be their own advantage, not to eat garlic to write a "on the acidity of coffee beans" can be solved.

Iv. the breadth and exclusivity of communication

To make a bosom friend, light hold a person onslaught element not drop, want his/her seven big aunt eight aunt, relatives and friends like you, that is far from attack? As well as branding, cognition is one of the timeless criteria for measuring a brand. Even know, ordinary friends are not, how can one leap into a bosom friend?!

But the pace of life more and more quickly, interpersonal relationships indifferent today, the surface of nice "Mr. Nice" is not anyone's confidant. Individuality is outstanding, dares to love dares to hate is everybody's dish. Sweet tofu brain and salty tofu brain, you always choose a camp!

Circle, more and more accurate circle, is to make a confidant of the king. Some brands want to be able to radiate more widely, has been installed "chameleon". You know, no good real estate dealers will not say that their house is both a mature community and a new house, is both a transport hub and a quiet environment!