Make the big data smaller

I do not like the so-called "big data" concept, because the data does not matter size, any data is not applied to the actual analysis is worthless. and the depth of data analysis, for market development and trading professionals, since ancient times is very important daily work. Now many it people shout out the concept of "big data", or more because they used to only care about the relationship between the data, but not further to think about the life information behind the data.

Recall that 20 years ago, for the traditional data analyst in the market, the Internet in the global commercial popularization more is the nightmare memory--the information suddenly "explodes", each kind of authentication information source releases the data to be flooded on-line, this and today micro-letter, Weibo false information flood is actually a truth. Behind the so-called "big data" is a lack of certification and scrutiny of the deluge of information, rather than a free meal in the field of data applications. Therefore, the high-level recently issued relevant policies, the norms of micro-letter-oriented Internet interactive platform "Public Information source" certification, in fact, to help the micro-letter a busy, compressed the volume of flood information.

Broadly speaking, we today relish the Internet service provider of the Big three bat, its core value is to compress the flood of information, to make large data small and easy to customer application. The most obvious is Alibaba's electric business service, tens of thousands of websites are selling homogeneous products with strong homogeneity, and Alibaba provides a convenient channel and third party credit guarantee, which can compress a lot of information that the buyer of the goods needs to analyze into a logical selection sequence.

Tencent succeeded in compressing the deluge of social networking sites. The traditional cost of making friends is higher, which limits the human social circle, while the Internet early social networking sites, although the cost is low, but the unknown circle of friends, inadvertently make friends carelessly, mood big bad. QQ, micro-letter as the representative of the Internet interactive platform, in the friendship between Low-cost and network expansion to find a balance between the successful replacement of the information flood of micro-blog, once again confirm the economic law of the information Age.

It is because Ali and Tencent have found a sustainable way of managing information, and the use of any internet in real life and business has been used as a tool to strengthen its path model. Taking the ascendant Internet finance as an example, Ali and Tencent are not seeking the profit scale of internet finance itself, but can strengthen its dominant position in the path of "big data becomes smaller" through the application of Internet finance.

At this point, Baidu's situation is slightly embarrassing, because Baidu's competitors are too many, and the subdivision area too much. Baidu from the birth, is the most typical "big data to small" business model, its pursuit has been "user smooth and rapid use of experience, easy access to information and services." Therefore, Baidu's core competitiveness lies in the very simple "box interface", behind the massive information of the knowledge base structure refinement.

With the increase in information, Baidu as an "Internet encyclopedia" status of maintenance costs, gradually become "not economic" up. Or take the Internet finance as an example, more and more financial "Internet encyclopedia" began to challenge the position of Baidu in the Financial information field, the Internet of traditional financial services, and let these financial "big data to small" providers get rare opportunities for development.

For example, potential customers who invest in their lives need a website to help them find and inquire about their financial products, and to "deliver" their information terminals (cell phones or computers) to the Internet's financial services providers smoothly and conveniently. As a start, more and more websites are trying to build a bank, fund, Securities, trust, "My investment" services, so that more financial needs of customers to become registered customers, which is precisely Baidu dream to achieve "through registration and sticky customers."

For example, many high-end professional financial information services also need to be "large data smaller." Fund, brokerage, Bank of industry researchers, listed companies, such as researchers, need to use a large number of searches to access and analysis of various data; a large number of investment institutions, including private equity investment managers, also need to be in the vast numbers of data analysis industry, business. What these users need is a precise search of financial information, and their precise search process itself is a valuable source of data.

It can be seen that the application of Internet finance, such as Third-party payments, public equity financing, the broad sense of Peer-to-peer bond financing transactions, I am afraid that the professional financial institutions to operate. But the internet finance "big data to small" service end, Baidu is must rob, otherwise, in the future competition, the Financial service domain bat pattern may be broken. Ali and Tencent in their respective fields "with financial services to consolidate the status", if Baidu or "old-fashioned" to pay the financial institutions to tilt the flow, will lose the credibility of financial customers and attractiveness.