Making movies with big data?

Tencent, Baidu, Alibaba and other http://www.aliyun.com/zixun/aggregation/6936.html "> Internet Big Guy's focus on the film, let the film circle suddenly tense.

In addition to its well-known capital and channel advantages, internet companies hold two trump cards: viewers have become accustomed to using the Internet to consume movies, and internet companies to understand users. The former means that the surge in users and the volume of market demand means that the Internet can take the lead in sharing the business opportunities brought about by the change of user's viewing habits, which means that the audience can be found through large data analysis, thus avoiding the uncertainty of the film. Especially the big data, because hit the traditional film industry's soft rib, and let the film industry envy, let the Internet industry self-confidence.

It sounds beautiful to make a movie on big data. With large data statistics and analysis, can indeed be targeted, even to achieve according to the audience's preferences and custom tailored. According to this idea, the film produced on the basis of this, there is no need to worry about the box office.

Think carefully. A blockbuster movie is far from a simple maths problem. Film is not only rooted in the public's expectations, so that the public find resonance in the film, but also beyond the imagination of the public to provide a fresh impression of the public, such a film will be attractive and appealing. Can give the film uniqueness, is the plot, the performance, the special effects and so on many factors the common role, relies on the precise and efficient tool or the computation is difficult to realize. Moreover, large data-making methods are still short of sufficient success stories. Even the popular American play "card House", which has benefited from the accumulation and analysis of massive user data, is not purely original, yet it needs to be fallacy by force. The same website, after tasting "card house" the sweetness of another homemade drama "Hemlock Grove" was snubbed, known as the "2013 the worst American drama."

Moreover, even the same director, the same star, the same kind of story, it may be a big box office sale, the next is the box office poison. This is the uncertainty of the film, not only puzzles the world's filmmakers, but also to a certain extent, to achieve the charm of the film. Film, is always "this one", not "This batch", more difficult to guarantee the "next batch."

The decision based on large data is effective in improving investment efficiency, reducing cost and reducing uncertainty, but it is not a wonderful production mechanism. In other words, large data can bring commercial success, but will not necessarily lead to the emergence of good films. If only from the commercial point of view of the application of large data, only the box office revenue to determine the path of the competition, the ultimate injury will be the entire film market. For example, a "where is Dad", only with less than a week of filming time, just millions of yuan investment, easy access to 700 million yuan box office. The box-office success is obvious, but there are few people who think "where Papa goes" is a good film. If the public likes to replicate "where is Dad"? There may be two kinds of results: either the production level of the film falls to the level of the TV entertainment program, the audience will not pay for the high price of the film, or the Shanzhai films are piling together, repeatedly grabbing the consumption will of the mainstream viewers, making the audience produce aesthetic fatigue. The audience was hurt, and the cold shoulder of the market was only a matter of time. Or that sentence, economic efficiency is only one of the goals of the development of the film industry, not all, not the primary goal. This is the law of the film industry, but also one of the characteristics of the cultural industry.

At present, the short board of the film industry is accumulated for many years, such as incomplete industrial chain, poor investment income and so on. Regardless of the purpose and the way to intervene in the film, must solve these industry problems. There have been hundreds of years of history of the film industry, when an equal and open mind actively and the Internet integration, build and share a broad space for development.