Management business "Artifact": Dual-Micro two-pronged approach

Through microblogging to recruit guests, and then through the micro-letter to retain guests, Micro Bo can find problems, micro-letter can solve the problem. As long as there is micro-Bo and micro-letter, the otaku can not go to the shop, you can like the boss of the husband and wife shop, minutes in the observation of the customer's emotions, and then can be an endless improvement.

The last time, I nag two words every day, the first sentence is "Micro bo showmanship, micro-letter staying", and the second is "micro-Bo found problems, micro-letter to solve the problem." ”

The first sentence is mainly for marketing, based on micro-blogging media properties, you can easily through the large forwarding, in an instant you can let millions of people know what you want to say. Take the beef Brisket project For example, the project after the "seal period", with very little cost, the micro-blog as the main battlefield, within a few months on make a new restaurant, in the country to open the visibility.

The point of Weibo showmanship is that you have to have "content", this is an "advertising is the content" era-in the traditional era of advertising, as long as you have the money, you can put the very boring hard to everyone. But since the media age, I'm sorry, even if you pay, if the content is dry, also can not cause the slightest waves. Do not believe you can go to some micro-broad v account statistics, when they are an interesting content forwarding often a few Chi I, obviously with a hard broad nature of the micro-blog often plummeted to only dozens of forward response, but also often scold bloggers ... Interesting content is different: when the seal of the final test of beef brisket, please come to Cang jing empty to eat, and leave a few hands "encounter" that a micro-blog, creating thirty thousand or forty thousand of the forwarding return peak, Instant became the night of Sina Weibo hot words.

However, micro-blogging is a weak relationship, so rely on micro-letter to constantly precipitate the brand and customer communication, especially the micro-letter also has a private nature, some marketing activities, more suitable for micro-letter. For example, we often spread to the micro-letter on the beef brisket VIP dish, this gives customers the exclusive sense of prestige, as well as low-cost transmission costs, is unmatched by other channels.

The second sentence, I think, is even more powerful. I am essentially an otaku, but the carving beef brisket is the real store business. Hey, now cool I ah, inch do not move, details fully know-said yesterday, a customer ridiculed us, "carving ye beef brisket what ah, boast their own financing old high, the result even the light box is bad have no money to repair." "And with a picture, indeed Chaoyang Big Yue City store Light box," belly "word is not lit. The second minute, I was already in the micro-trust group to discuss the matter resolved. I ask the store chief to produce screenshots in the micro-group, because if he repairs the time earlier than the customer's meager, then it is proved that the shop chief is qualified. But later than customer discovery, you must accept a fine. See, this is called "Micro Bo find the problem, micro-letter to solve the problem." ”

I ask management to search for questions at least once a day on Weibo. I myself search almost 10 times a day, and even we have a "chief Micro-blog monitor" that is at any time discovering the problem, and then in the micro-trust in the relevant responsible person. The person who is being @ needs to be given an improvement schedule as soon as possible.

Finally, back to the motto I always believe in: deliberate practice, small improvement. This era of micro-blogging and micro-trust, small improvements to do a particularly smooth. In fact, Tencent is not a small improvement to create a great company? From QQ to micro-letter, no Tencent's products are original, but they are able to continue to make small improvements, so that customers feel more intimate, and ultimately defeated all competitors. In fact, the traditional industry is no exception, the opportunity to subvert the entire industry, not so much! A large number of traditional business, to see who can quickly improve, serve consumers cool-at this time, as managers, timely detection of problems, rapid improvement of the means of the problem, become a "winner and losers."

Why are traditional shops often more intimate than chain stores? Because the boss personally look after Ah, at any time to improve the problem-but, now there are micro-bo and micro-letter, like me, such as otaku, although not to shop, but can be like the boss of the husband and wife shop, minutes to observe the emotions of customers, and endless improvement.

So when I was at the drama festival in Avignon, France, a lot of time to enjoy, but can use the debris time of the toilet, found and improved the domestic business outside Wanli several small problems, human history has been such an efficient management tool it?...... I love Weibo and micro-mail!