KeywordsElectrical business manufacturing transformation channel management hybrid
E-commerce is becoming more and more, traditional manufacturers react to a different, simple points, there are so many states: transformational faction, laissez-faire, mixed-race, boycott, the focus of the pie (product line or brand)
Transformational Faction: There are three kinds of situations: one is just from the mixed, one is not to go on, one is to meet the ceiling (this is particularly small, but most likely to mix)
Laissez-faire: There are two kinds of situations: one is to channel http://www.aliyun.com/zixun/aggregation/34696.html "> Management loophole is odd, no empty pipe; the other is the net purchase has little influence on it, did not see, want to see
Mixed-Blood faction: The various branches of the major officials in the trial after the taste of the benefits of the action, the beginning or the dark with the operators of the company, a variety of contradictions in the production of the manufacturer of the department-level hand
Boycott: The manufacturers have begun to disrupt the price system control, the impact of its channel management, for a while difficult to reconcile contradictions, responsible for marketing Mister finally a Pat table, who do not listen to punish who, cut who
Focus Faction: The company began to lead the way to resolve the channel contradictions, the establishment of a company-level direct Sales department, all the branches of the major officials and the power of cooperation with the right to seize the company, or policy tilt, or product line, or sub-brand operation
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