Manufacturing and the Internet can hug each other

Whether it's a gamble for two entrepreneurs or a monologue from an entrepreneur, the debate over the Internet and manufacturing industry seems to be intensifying. So, let's talk about the Internet and manufacturing.

First of all, can the Internet replace manufacturing? From the national economic level, the Internet economy occupies a larger proportion, this is an inevitable trend. If we were to divide it by traditional industry logic, the Internet industry represented a service sector that accounted for a huge proportion of the developed economies. Therefore, the increase of the internet economy is the need of the national economy from the heavy to the light transition, but also the process that must be experienced in the advanced economies.

From the perspective of social life, the Internet industry into all aspects of our lives is also the overall trend. In particular, the advent of the mobile internet era, mixed with the technology of IoT and large data analysis, a true embedded in everyone's life details of the information society is coming to us. This series of information technologies represented by the Internet, like any industrial revolution in human history, is bound to reshape all aspects of our society, all aspects of our lives, and even all aspects of our thinking and action.

But do we really think that the internet will completely replace other industries? or is it completely subversive of other industries? The Internet is bound to subvert many industries, but this subversion is not devastating, on the contrary, to make these industries more grounded and efficient, so that these industries live better. The internet economy will not replace the land economy, at least in the world that the hacker Empire paints.

So why is it that the Internet is taking the place of manufacturing? It's like watching rabbits and elephants run apart, we see the surprises in the Internet industry and marvel at how fast internet companies are growing. And the so-called "traditional industry", decades of growth and development, accompanied by the reform and opening up a new wave will be a fresh business case filled with our teaching plan a few years later, the growth of the elephant-class enterprises, in addition to several shocks overseas failure, did not bring us more surprises.

This contrast is not so strong in the mature economy. In a mature economy, you can see the impact of online shopping on the High street store, you can also experience the Internet industry opportunities and entrepreneurial enthusiasm. But you will not clearly feel the Internet industry is full of confidence in the industry's subversion. Why is that so? As we have said before, in the mature economy in the "traditional industry" is more services, the nature of services is reflected in the word service. The Internet can improve service quality and customer satisfaction, so why don't we do it? So, instead of waiting for the internet to come to the challenge of "traditional industries", "traditional industries" have already completed their own changes and embraced the Internet.

It may be more complicated in China. One is that, as we said before, the manufacturing sector is still huge and the dominant force. Another point is that in China, "traditional industries" and the Internet stand at a different starting point. Our "traditional industry" than the Internet industry appeared earlier, but compared with the mature market, we have a century of the historical gap in computing. This time gap is not representative of our real gap, but it shows that our experience slightly shallow.

However, the Internet industry and foreign comparison, in the development time does not have such a big gap. In particular, the advent of mobile Internet, the global basic is at the same time to meet this moment. We don't lag behind others at this point. On the contrary, based on the size of our market, we have every reason to believe that China's mobile Internet applications and products can complete from the accumulation of quantitative change to a qualitative leap, resulting in world-class products.

Therefore, in China, the two of industries in the historical basis of the different points will cause us to create this illusion of subversion. However, the race is a comparison of the athletes put together, we can not be separated to see who is fast who slow. Although the rabbit soon, but we can not ignore the size of the elephant-who said that elephants can not dance, dance is also a brilliant waltz; Although the elephant is very big, but we should never forget the extinction on the evolution of the dinosaurs, we can not belittle the speed of the rabbit growth. The most important thing is that in this era of rapid change we need to learn to respect our opponents, learn our opponents and even cooperate with our opponents.

We say that the manufacturing industry must embrace the Internet.

First of all we need to be clear, embracing the internet is not to say that other industries to become Internet enterprises. In this era of rapid change, the enterprise itself has become increasingly vague industry attributes, "Cross-border" has been a phenomenon that we see everywhere, you can not easily judge whether a business is a pure Internet enterprise. In the same way, we can not easily divide the business into traditional and non-traditional, such as yogurt, "traditional industry" can also give birth to Chobani such a start-up, such as pancake fruit this "traditional food" can also produce Huang Taigi this cool company. So hug is not about who you want to be, but who you hug to learn.

So what are we going to learn?

I think that the core of the two points, whether it is the Internet or the Internet, is change and the user.

First, we embrace the spirit of initiative and rapid change.

Change should not only be gradual, but also dare to take the subversive when needed. When it comes to change, what enterprise in the manufacturing industry is not changing? Our business is in the transformation, the product in the transformation, the organization in the transformation, the culture also in the transformation. We have the beauty of slimming transformation, Huawei's Self-criticism, Tcl's rebirth of the fire, Lenovo's international strategy. This is not to say no to the change we have, but to remind you that our change is small repair, or real self subversion?

There is no shortage of cases in our textbooks that fall out of ourselves because of the denial of self subversion. From the perspective of enterprise history, large enterprises are more prone to defects and lack of courage to give up their own. History is always strikingly similar, and it will be repeated over and over again. You have to wait for others to subvert you without subverting yourself. We need to learn from Internet companies in this regard because:

First, this time the Industrial Revolution originated from the Internet;

Second, the Internet industry has experienced a wave of web1.0, web2.0 to mobile internet in just dozens of years, compared with the manufacturing industry, which has successfully caught up with the strong demand of the material shortage period and the export engine that globalization brings. Those who grow up on the battlefield will be ready to prepare. These experiences have enabled the Internet industry to learn how to change quickly and proactively in the times that belong to them.

Second, we need to embrace the spirit of seeing and treating users.

As we have said before, the industry has no traditional and emerging points. If you have to sum up the attributes of all enterprises, then everyone should belong to the service industry. The purpose of the service industry is to satisfy your customers. Does our manufacturing industry not pursue the purpose of customer satisfaction? We say that the manufacturing industry needs to learn the Internet at this point because:

First of all, the information revolution brought by the internet is changing the consumer behavior and consumption habits of our users, and the user groups that are growing up with the Internet are becoming the main force of consumption. Internet companies understand this user's changes and changes in the user, and the manufacturing industry if still maintain a habit of price wars and huge advertising spending to deal with the changes in users and times, then the consequences can be imagined;

Second, the Internet from the date of birth is based on the user to engage in product and service design. Internet companies are more willing to take the time to study the behavior and habits of users, willing to try to use large data, Internet, and other emerging technologies to study users, even in this open environment directly allow users to participate in product development and design. And our manufacturing because of long-term in the smile curve of the central, it is inevitable that users have ' smoke and mirrors, the water in a chimera ' feeling, which is our manufacturing industry to start exports to domestic demand economic engine will inevitably encounter problems.

In the immediate term, change is a response to the change in the information revolution to the human society, the user is to respond to the economic restructuring of the changes brought to our country. In the long run, change and users will be the "company evolution" that accompanies Chinese companies for a long time. Do your homework, you should learn from each other, hug each other may be the next good choice.