Many community O2O entrepreneurs mostly choose to work with property

Recently through the author's understanding, many community O2O entrepreneurs choose and property cooperation (and property cooperation is currently the most effective and direct access to the landing method), and most have established links, which indicates that the property is willing to work with the Third-party service platform, on the one hand, the property optimistic about the community O2O this market, On the other hand, most of the properties do not have the ability to do system development and operation. After the agreement between the two sides, we need everyone to explore the market together, and the work of the entrepreneur really begins, as shown in the picture:

Community O2O: A single Community operation process

As can be seen from the diagram, the signing of cooperation agreement with the property is only the first step to develop community O2O, then there is a long way to go, that is, the author mentioned the fine operation, in the previous article "community service: O2O is only strategic planning, more refinement operations," The simple introduction of the meticulous operation of the idea. The following author from three aspects in concrete and everybody discusses the meticulous operation of community O2O.

First, guide the user on the platform

Through the author's recent understanding found that a lot of entrepreneurs in this aspect of the great difficulties, posters also posted, users come up very little, no user is not operational, in the Guide user registration in fact, the fastest way is to engage in activities, activities can be small, to achieve on the line, Through the activities and users face-to-face communication, guided download, in short, the promotion phase of the early stage must be domineering side leakage, so that more people know and understand the platform. Of course, the development of the function is also very important, the basic property services to have, the convenience of life services to have.

Second, the user's active degree

The user's active degree is also the user's stickiness, the function of this platform is inseparable, this can be from two aspects to guide one is to engage in activities, the second is the interaction between users, every day to engage in offline activities is not realistic, one months also, so more activities are online to complete, Activities Here are more refers to the sale of goods discount order, there are some welfare information, such as user interaction between this is very simple, users themselves to initiate, such as flea market, neighborhood interaction. User stickiness is a malt is also a long-term work, the role of the property is also very large, they and users daily dealings, so how to use the property to drive the user platform is also the entrepreneur to think about the problem.

Third, the user to become present

This may be a problem that all entrepreneurs are more concerned about, but the value of a single community is really very small at present, rely on goods and services to earn money is not enough to maintain the cost (seemingly a lot of service, but the profit point is very small), so the greatest value of the future is certainly the scale of the community, only the scale of the merchants have bargaining power Here I want to note, rely on merchandise can make money, but the specific can not achieve the balance of the entrepreneurs to see the specific practice. For the platform, the revenue point is only three directions, advertising, low prices to buy high sales, member services, community advertising is undoubtedly the largest platform of profit points, but in a single community for the value of the merchant is not small, member services, in fact, the property is a member service fee, so this income is property, and entrepreneurs have nothing to do, Finally, the value of the commodity is greatest for a single community.

In short, on the operation of the main business or entrepreneurs to lead, the property to do. It's still a community scramble, and it's a big test for entrepreneurs to do a good job on the part of the community that has already been talked about (the benefits are small) and expand their territory (costs), so the pressure is huge for entrepreneurs without capital support, The future will face the double pressure of expanding the market and financing, but the basis of doing these two things will have already talked about good community to do, think too much do too little certainly is not, or that sentence, the operation team is very important, landing is fundamental.

Wen/Zhiqiang