Many friends in the preparation of the site will be more tangled

Many friends in preparation for the site will be more tangled, do not know what kind of site they want to do. Here, Yangjiang SEO Liu Zhiling summed up some other people's experience, we can start from three aspects.

First, look for the industry

All say that choice is greater than effort. Before preparing for optimization, it is important to understand that the industries we are entering are agriculture, industry, services, or whatever, and the difference in the industry directly determines your input and output.

So, what kind of industry do we have to choose? Of course, experienced people will try to choose the industry to maximize SEO opportunities to mining keywords. Why not? From the following two points analysis:

1, now all walks of life need e-commerce, or that can be e-commerce, the same, SEO can also be applied to many industries.

2, some industry SEO experts gathered, we should be clear SEO promising, there is no need to compete with others. In other words, an industry with too little return on investment is best to reconsider. The internet industry is different from manufacturing and other industries, the first and second no difference, but in the Internet industry, the first and second difference is quite large, is always only to recognize the first, do not recognize the second, like Consumer-to-consumer have Taobao, basically can not think of a second home.

II. User Analysis

We from the user side to analyze, user demand is the fundamental seo. Users only use search engines when there is a need, and they need answers and solutions. Therefore cannot solve the user demand not to consider.

1, we only understand the needs of users to better organize our website, only the Site page organization can attract more traffic. Therefore, to understand the needs of users is more important for the final transformation;

2, we have to organize the site page before we have to understand that we have the ability to solve the problem of future visitors, because if we do not have the ability to solve, even if the flow, we can not transform, all the Kungfu is in vain.

For example, many of the words in industry are valuable, such as "cranes". Relevant words optimization will be a lot of people to consult you the price of the crane, but you do not have this kind of resources, just understand SEO, even the most basic business license is not, then to complete the sale is almost impossible. But if you work with a crane merchant, they will be happy because the flow of the cranes is important to them. You'd better take a commission.

III. Analysis of conversion rate

Conversion rate is too low to consider the industry, such as for us personally, to do the mobile phone Taobao is very unwise, this is through some industry personnel testing proved that the user of the mobile phone, the demand in the network is not to buy, just understand, we prefer to go to the line to buy. Of course, except millet.

So how do you tell the conversion rate? So far no specific tools can be used, only through their own experience and experiences, or through the test results. For example, some teams in certain industries to determine the conversion rate is to do so: pick out the industry they think the best conversion rate and the worst word to cast to Baidu promotion, if the conversion rate of these words can reach the ideal state, then to the SEO department to optimize.

Also for the construction of what site tangled, wandering friends, if you are not sure before, by understanding the above three aspects of information, then you must now have a direction to build the station.