Many people have doubts about the effectiveness of the brand's spread in social media

For a long time, many people have doubts about the effectiveness of the brand's spread in social media. Business owners or brands in the beginning of the turn, the number of fans and other data after the crazy enthusiasm to the rational view, this change also reflects the brand side of the cognitive process of social marketing. But so far, it seems, most marketing still feel powerless about the cash and value proofs of hundreds of thousands of of fans. As a result, all sorts of seemingly brilliant ideas seem to become a fig leaf for the effectiveness of the problem .... Fortunately, technology is developing rapidly. Micro-credit, micro-Bo and other social media platform pioneers have been able to deal with the convenience of payment, marketing seems to be over the hope.

So how do you understand the social power quotient?

1, social electrical business is to center

To be central, it is estimated that the most popular word in the electric quotient this year. About "Go to the center of the Electric dealer" specific explanation not understand can Baidu. I remember some people in the circle said: "The image of the Internet is to center, in essence, to strengthen the centralization of central and centralized." I agree with that, but I think we can look at it together. Social networks make everyone a central node, and each central node emits its own unique and appealing qualities. And this trait, belong to the fan audience to the center point of cognition. Isn't that a lot like brand understanding? Therefore, the center of the electricity business, should be brand-centric.

2. The essence of social electrical quotient is the scene shopping

White Raven, the founder of the pocket, once said, "Consumer behavior has begun to become a scene, and the random consumer behavior in life is gradually replacing active consumption". Yes, now most people are no longer often dedicated to shopping malls for one thing, most of which has become a shopping mall to buy a bunch of "non-essential" things. Or, travel to Thailand, guide to take you to the bird's Nest Expo Pavilion, you unknowingly bought a pile of expensive bird's nest. These scenes are exactly what the social electric dealers are supposed to create.

3, Business fans

Social electric business, to achieve sales is only the first step, operating fans is the ultimate goal. Now that you have been to the center of the electricity business, you attract the attention of the people are no longer the onlookers, but your brand identity, demand and loyal followers. How to interact with the fans, enhance the stickiness is the most important operation.

4. Communication among users, multi-party interaction and information sharing are the dominant features of social media

Therefore, based on business socialization, the final two core propositions are: How to spread in the process of sales, and how the process of communication can accomplish the conversion of effect.

Operation Experience

Next, explore several operational experiences.

1. The content is king

Since the operation of social media, no matter what the purpose, "content is king" must be the basic principle. And years of hard months under the electric business war, also let us feel the promotion of the significance of the electric business. Therefore, if we want to do a good job of social electric sales promotion, also inseparable from the content. On the creative methodology of good content, those who are interested should not be hard to find, and do not click here. Talk about the key points of social power sales promotions: Do not make meaningless welfare promotions, as mentioned above, it is meaningless to go to a central distributor for blind price discounts; promotional scene settings need to have a sense of participation, only such promotions can not appear cheap, the relevant operations can be based on the interaction characteristics of the social platform, which requires operators to dig deep A brand, in the key node will always have some communication activities, the good content of these activities to integrate, the promotional activities combined with the theme of packaging, can be presented in line with the current topic of communication and dissemination of promotional activities.

2, let your site become more social

What does the social platform finally show up for? is a variety of interactions between users. Since there is such a site, how to let the site and fans to engage in benign interaction so as to play the role of communication? We can recall the popularity of micro-letter 5.0 when it was released, and it's not hard to understand how the combination of the two most sticky applications, social and gaming, makes users crazy. Let your site more interactive, digital application is the best way to render! The choice of interactive form must be high frequency, such as this year especially popular all kinds of wrestling mobile games, such as 2048, Flappy Bird and so on. Combining these apps with your brand is enough to make your site more social. Of course, in addition to the game, functional applications is also a good direction. For example, selling flowers can be a greeting card application, I believe that fans will not refuse to share a cool greeting card to friends, this time as long as the application of a little guide, to get fans should be more than the street sticker two-dimensional code.

3, the spread of the first encounter, service development

Speaking of which, the fans finally come, how do we stay? Word, namely: the spread of the first meeting, the service of deep development! In terms of selling condoms, I can't give you advice when I know your frequency better than your wife. "Brother, two months did not buy, this time try our special thick durable?" "Here, do not be serious after reading." Service is the core of distinguishing between social electric quotient and traditional electric quotient.

Summary

As mentioned above, based on the social platform, the brand will gather a large number of loyal fans, and with this group of fans as the origin, spread to more potential consumers, and finally through a variety of means to make them loyal followers. After the fan base reached a certain level, according to the background of the user's specific data feedback, the brand can fully analyze their explicit and even not explicit requirements, so as to introduce products that meet their needs. It is not so reliable to use traditional research methods to advance the demand of consumers. After all, you won't secretly ask me in the store, where is the persistence?

Moreover, this time the brand will glow the second spring. Your advertising, product development and even sales, are no longer a class of people sitting in the office to decide, but the power to set the wisdom of the group, at least the number of people who identify with the brand to embrace the idea of the brand to complete.

So it seems that there is some millet shadow?

Wen/Huangweijiang-magicq (Fukuoka brand manager)