Market opportunities for Cloud TV

Recently, Lenovo released its first smart TV product, which uses the Android 4.0 operating system and has voice command recognition capabilities.

It has been rumored that Apple plans to launch its own smart TV products, and Lenovo is the first to release products in this regard. With this product, users can send instructions to the remote, such as access to a large number of TV applications that support the Android 4.0 system, or access to Lenovo cloud services to download new upgrades, access to personal multimedia content, or social networking interactions. In fact, not only Lenovo, there are many PC manufacturers have such a plan, including Apple, Google and other companies have such a plan, which is also a manifestation of cloud TV gradually into the mainstream market. Previously, Apple has launched a TV set-top box, mainly providing video and other content support features.

Market opportunities for Cloud TV

As we all know, the mobile cloud market means more opportunities. Cloud TV as a supplement, but also in the market gradually show a certain market development prospects and early layout strategy. The mobile cloud computing market has just started in 2011, according to a recent report by market research firm Visiongain, the mobile cloud industry Outlook: 2011-2016. By 2016, the market will enter a period of rapid growth. Companies interested in the market should now develop an emergency strategy to enjoy early market access. The research firm predicts that by 2016 the entire cloud-computing market will grow from $77 billion trillion in 2011 to $240 billion trillion. DisplaySearch's data show that over 27% of the world's TVs will be connected to the Internet in 2011 and will rise to 54% by 2015. Smart TV, which is based on internet TV, has also made a good answer in 2011. The penetration rate of domestic smart TVs will reach 19% in 2011, according to Allwin Consulting, a domestic investigative agency, and will keep 50% growth over the next 3 years.

After the internet TV, Smart TV, Cloud TV has become the focus of television manufacturers, a time flat-panel TV also seems to enter a new era of cloud. Embedded intelligent system, through the Internet to share resources, and smart phones, PAD, computer and other resources to share and linkage, etc. are their common place. Compared with Smart TV, Cloud TV is more open. Internet TV, most of the information of intelligent TV is stored in the TV system, which has a high demand for the storage and computing function of the TV, and cloud TV is to store the information in the cloud platform, that is, the remote cloud, its storage capacity and running speed will be greatly improved. Smart TV is based on the individual, all of its functions, content, resources are superimposed on the individual, while the cloud TV is based on the public network, its resources are placed on a public cloud platform. As long as the internet is connected, you can share all the resources on these cloud platforms.

From the current point of view, the main attraction of the Cloud TV is a high demand for television sets of fashionable young people, but in the long run, the cloud TV to bring people the convenience of life, will be the future trend of industry development. With the continuous extension of the triple net fusion, the TV net is also the general trend. Triple-Net convergence brings broadband upgrades, which provide a good plumbing environment for the cloud TV. At present, Skyworth, Hisense, Changhong, Haier and other domestic television industry brands have announced the launch of Intelligent television, and the main "cloud" concept.

Whose world is the system?

For Apple, if ITV were to be launched, it would be iOS, but for other manufacturers, who would choose the system behind the cloud TV? Android is arguably the biggest supporter, and does Microsoft's "Mango" (Windows Phone) system have a place to play, as well as HP's Open-source webOS system and so on. At present, we see the domestic manufacturers are basically Android for their own blueprint for two development applications. Google's latest Android4.0 is undoubtedly a good choice. It is reported that the Android4.0 size screen and open and complete system, the future will meet more and more based on large-screen development of the game and applications, so it can be said that the Android4.0 is fully suited to the TV large screen display system. Because television, tablets, mobile phones and other three-screen will adopt a unified standard, Android4.0 TV will become intelligent connection, control and display Center, the three-screen interactive mode of interaction will be more unified and intelligent.

In addition, ANDROID4.0 TV has a powerful multitasking ability, and it also supports multitasking and operation. On a TV desktop, users can view tasks and traffic at any time, perform tasks and traffic management, and view multiple task lists as thumbnails, and preview, toggle, and stop directly. When browsing the page, Android4.0 TV can support the network label, can open up to 16 tabs at the same time, and computer operation is no different. In addition, through the UI interface, Android4.0 TV can customize desktop, wallpaper and buttons, as well as computers to support desktop folders, but also for desktop and background tasks management.

With the television into the intelligent age, television has become an interconnected tool, not only to achieve the TV and Internet content interoperability, but also allows users to communicate with their friends and family through the television, to transfer pictures, on-demand video, etc., can communicate with the community, to complete some life in the payment, inquiries , shopping and other interactive, but also to play friends, Bo friends to communicate with each other while playing games and chatting. More and more cloud functions are implemented, which also brings more experience to users.

The cloud TV is still in the incubation period

From Internet TV, to intelligent TV, to cloud TV, the use of Internet function of TV has been initiated by domestic brand and has been the leading upgrade. Almost all the domestic color TV giant in the field of intelligent television is a huge investment, TCL, Hisense, Changhong, etc. also formed a promotion alliance, "cloud TV" This concept is also made by domestic color TV giant first, and issued the industry's first "cloud TV" standards. In fact, the current smart TV and cloud TV is not strictly distinguishable, but must be network TV, Android TV is only the high-end part of Smart TV. Cloud technology is only an application of the Internet, it should be a kind of expansion of intelligent television applications and experience. Although the concept of cloud TV has appeared, the product is also being hit by the manufacturer, but how to define is still ambiguous. Simply put, someone gave an example of an image. That is, "like we used to eat from the water wells in our own homes, and then to the city is to eat tap." The water in your own well is based on the local, tap water can be shared, you can use it on demand, when you need to turn the faucet on, do not need to close. "The concept of cloud television is similar.

There are several elements: one is the mass of content. is to put all kinds of resources on the Internet through the server integration, the global users as long as their needs from the cloud to obtain, the real realization of on-demand access, large-scale. Including a mass of content, the past we passively accept radio and television programs, now we can choose from the cloud to get the program we are interested in. The second is simple manipulation. In the era of cloud television, you can use mobile phones, pad to control television. The third is the application of cloud. Technology upgrades can be done in the cloud. In addition, since it is a cloud TV, then there will be private space, there is a public server and platform, so you can achieve the picture, video, music and other content sharing. In addition, cloud sharing is also a factor, including VOD, cloud booking, Cloud push, cloud services and so on. Another point is that some of the operation of Cloud TV is in the cloud, not in the local, this is the most fundamental difference with the smart TV, smartphone download application to download, install, before use. But Cloud TV does not need to download, I want to do what application, direct use cloud application. There is also a cloud TV must be able to access the Internet, to support WiFi.

Over the years, Cloud television will become a mainstream? The author is still relatively difficult to observe, is still in the market incubation period. Cloud TV may be the new hot spot after intelligent TV, 3D TV, LED backlight, and the next blue ocean of smart TV. But there are many restrictions on popularity. For example, the wide range of applications of broadband, video content transmission needs more powerful broadband support, if the bandwidth is not enough, then experience will not be good. Everyone put TV as their next development focus on the layout, which also illustrates a problem, that is, in the Internet, smartphones, the future of television is the people's entertainment and life is a top priority.

I observed that the future of television is not only a TV program terminal, but also the integration of more performance and function of the terminal, not only can replace the computer, can surpass the mobile phone and ordinary telephone, Internet call function if directly on the television present, also need what videophone? and the future of television will be more intelligent, It can also serve as a final information center for Home Intelligence. More connections and instructions can be made via TV remote controls, or a central control unit that includes televisions, computers, laptops, tablets, smart appliances, mobile phones, telephones, and so on. The main video content and image display as well as entertainment projects through the television platform, and as a master console for home informatization. Remote control terminals and intelligent home appliances.

(Responsible editor: The good of the Legacy)