Maximum return on helping Chinese users achieve large data

In the big Data age, the three technology trends-cloud computing, social computing and mobile computing-are reshaping the IT world and driving the rapid growth of big data--greater capacity, more variety and faster speed. Under the new technology trend, how can we maximize the value of data? In the big data world, how can companies take advantage of great data?

Informatica Senior Vice president and Chief Information Officer Tony Yang in August, held in the "wisdom data gathered value--2012 Informatica global Tour" activities, the above questions gave an answer. In order to ensure success, he argues, companies need to make strategic assessments of data challenges and opportunities and adopt a leading data management programme that can be flexibly scaled up to changing business needs. Informatica helps enterprises to achieve their strategic goals in terms of the return on data, the value of data added, and the reduction of data costs.

What is "Data return"?

As a CIO, Tony often communicates with CEOs and CFOs around the world, but he finds that the focus of communication is often not on the web, but on the information, the management needs insight into the business, and the competitive advantage, which revolves around the data. Although CEO/CFO that data is the most important asset for a business, it is a tricky problem to distinguish between useful data and worthless data, and many companies still simply stack the information together without discovering the value of the data.

Data value is closely related to the overall return of the data. The "Data return" referred to by Informatica is a concept designed to help it and the business unit conduct a discussion of the basic tactical and strategic implications of large data. "Data Return" is a simple equation, where data value is divided into data costs, and if you increase the value of your data to the business unit while reducing the cost of managing your data, the return on your data will increase. But, especially in the big data age, this is a complex problem!

Informatica knows that for many businesses, a shift to a data-return model won't happen overnight, and that short-term requirements to manage data and reduce its costs will be the primary focus, as well as breaking down barriers to understand data. Only then can companies begin to gain more value from traditional and emerging data sets. Informatica can provide data integration platforms and leadership to help companies maximize the value of large data and reduce costs while maximizing the customer's return on data investment. Shenzhen Securities Information Co., Ltd., Haier, Taikang Life, China Telecom, UnionPay, National Grid and other Chinese enterprises, through the adoption of Informatica program to achieve a high data returns.

New technology trends, Informatica 9.5 helps you achieve maximum return on large data

The big trends in cloud computing, social computing and mobile computing are redefining the "location", "Events", and "ways" of the computer industry. Computing location is moving from enterprise to cloud computing, create a new wave of data fragments that change the economics of computing; computing "events" is moving from transaction processing to "interaction"-interacting with the devices through the "Internet of Things"-to generate unprecedented amounts of huge interactive data; computing "way "Move from desktop to mobile devices to provide context-aware and location-based services to users, resulting in a proliferation of device and sensor interaction data."

Accordingly, Informatica has added a series of new features to address these challenges in its newly launched Informatica 9.5. In the past, Informatica more focused on data integration, with the introduction of large data analysis and processing in Informatica 9.5, and a new interface that allows Chinese users to leverage popular microblogs, everyone, Facebook, Google and other sources gather information technology to optimize brand management and strengthen customer relationships through social media data.

Informatica data governance can penetrate data lifecycle access, discovery, cleanup, identification, integration, analysis and other steps.

Valuing China's market and fulfilling strategic commitments

With the continuous development of China's economic information construction, the Chinese market is increasingly showing great market prospects, many years ago, there are many multinational software companies to increase investment layout of the Chinese market, Informatica also recognized China's increasingly important market position, And Tony, as a core member of Informatica's global executive team, was accredited to Beijing, and fully demonstrated the Chinese market's attractiveness to Informatica and Informatica will penetrate the Chinese market with greater confidence and commitment.

From May to China, Tony has communicated with many top international software companies in Greater China, and has contacted Informatica Chinese clients, drawing on the success and failure of the international software Enterprise's Chinese market development strategy, and understanding the actual needs of customers, He hopes to assist the headquarters to develop a strategy that is truly suited to the Chinese market by the end of this year and help Informatica China's team to better implement its headquarters decisions and accelerate the development of China's business.

Tony argues that China's IT development is faster than anywhere else in the world, with the largest number of data produced. When he communicated with the CIO of Chinese companies 5 years ago, CIOs wanted him to introduce advanced it technology from American enterprise applications, and now CIOs are more interested in knowing how Informatica can help Chinese companies in the same industry solve big data challenges, which is a big step forward. He also said the shortage of talent is the main obstacle to successful use of large data by Chinese companies. The market needs a large number of data scientists around the development of the business value of large data, and at this stage, such talent remains elusive. With a data governance and analysis platform like Informatica 9.5, companies can extend existing skill sets, operating procedures, and management processes while focusing on new data issues without additional technical complexity, so even without professional data scientists, Enterprises can also give full play to large data potential, to obtain more business value!

With nearly 20 years of experience in data integration innovation and leadership, Informatica data as an asset in search of innovation, growth and efficiency, and they have always built their own market in China on the basis of the development of China's information industry and Chinese customers. Help more Chinese enterprise customers to solve the problems encountered in the large data processing, and give full play to the business potential of large numbers.

Tony Point of view:

As the IT environment continues to evolve, the task and positioning of the CIO also changes, in addition to technology-oriented, but also need to understand the company's business, with business vision. Tony thinks that when a "good seller" is absolutely more important to the CIO, the CIO wants to sell his ideas and ideas to top executives such as CEO and CFO, and when it's a good sale, The further thing to do is to allow others within the enterprise to be able to be more successful with the help of these systems because of what you do.

(Responsible editor: The good of the Legacy)