Media attributes are required from a marketing perspective

From the marketing point of view, the need for media attributes, and from the Word-of-mouth recommendation, need to have a friend relationship. Therefore, it is possible to carry out nationwide marketing based on the characteristics of micro-trust's media, micro-group communication, and the more and more prominent weak relationship. But be sure to hold the degree, including Word-of-mouth and licensing.

As in the previous sister-text micro-letter matrix, based on the micro-letter of the popular marketing, not to brush the circle of friends, not to explode micro-letter group, but the use of "micro-letter Matrix +socialcrm" to establish a reasonable, orderly, compliance of the national marketing, set up to enhance sales performance and improve brand reputation of the benign system.

In social media, everyone is a channel, everyone involved in the brand of the national marketing system, we must treat themselves as an individual brand to operate, that is, not simply brush friends circle, Hair Micro-group, but based on "micro-letter interaction-Relationship Community-O2O" model to operate, The first is to break up the friends and the Note label, group (Specific methods visible in front of the article), and then further regular, personalized, one-on-one with the micro-trust friends to interact, greet and mass blessing, and further to the circle of friends, micro-letter group to create their own and micro-trust friends of the relationship between the community, Around a number of common interests and topics for discussion and sharing, entertainment games and recommended comments, etc. when the relationship strength, activity and identification of the higher, then the O2O-style of the popular marketing, that is, forwarding or recommend the brand public number inside the content of marketing.

This means that all marketing needs to strengthen training for the rationality of the individual, the compliance of micro-credit operation, rather than simply rough brush the circle of friends, Hair Micro-group of "popular marketing."

The core of the popular marketing: individuals as the main body, everyone to marketing, everyone is the channel. In the national marketing of individual channels as the main channel, based on the personal trust relationship between brand products, services, promotions, activities and other content.

The key point of national marketing: circle, recognition, pre-sale, screening, closed-loop, incentive.

Circle is everyone to build their own circle, including micro-mail synchronization address book, micro-letter business card and business card micro-letter two-dimensional code, the establishment of their own circle of friends, micro-letter group. (This part of the technique will be intensive training or video teaching)

Recognition is that everyone should have their own identification code, that is source code code.

Pre-sale is through the explosion or promotion to achieve C2B pre-sale, and through the invitation code to achieve a combination.

Screening is in the transaction and reception links how to identify the source code, that is, from whom? That technology is the best way to achieve automatic screening.

The closed loop is the whole process management of information from registration, transmission, screening and transaction through SCRM.

Motivation is the incentive and bonus mechanism of the individual in the process of marketing.

The whole system of nationwide marketing is as follows:

1, the Foundation

Establish the brand's micro-credit matrix, including the public number of the subscription number, service number, the brand's trumpet, as well as training executives, employees and participate in marketing, sales, shopping guides, such as the establishment of personal numbers or retraining personal number operation skills.

Integrated into the national marketing system products, promotional activities such as the integration of the public number of text messages.

Participate in the national marketing of the individual needs to the brand's service number registration confirmation, receive the source code, at the same time in the SCRM record.

Build a good online experience center or online experience Center, build a good fan community as a large pool of powder storage.

Content: Pre-sale page, promotional activities page, electronic coupon page

2, Operation

Individuals operating their own micro-trust friends, including micro-trust and friends of the circle of interaction, participation and motivation

Individuals through the service number registered to generate personal source code

Forwarding share marketing text, the technology to generate the corresponding source code with the ID link, or the link address into the exclusive two-dimensional code, or generate the exclusive group address two-dimensional code can be a key to generate their own micro-group

Forward share message, to circle of friends or micro-group, or micro-letter mass

Received fans click the action can be recorded, registered fan Community action can be recorded, but also technology to achieve screening and landing to use, in Scrm to form a return to the point of the return of the virtual currency management records.

Fans can also see bonus tips to encourage participation in popular marketing.

3, motivate

Marketing mechanism for all: violation of punishment, bonus incentives, promotional efforts, intensive training

Spread the page, the virtual currency incentive;

Registered community, virtual currency incentive;

Registered source code, sales commission incentive;

Sales links to be able to record or identify the main source;

Recommended registered sales source, similar to the multi-circle layer of sales incentives, sales commission only to stimulate the actual occurrence of the business layer, while the recommended registration to the upper level to provide virtual currency incentives.

Finally, or to warn the quick success of friends, do not obsessed the use of popular marketing to brush friends circle, Hair Micro-group, but to the individual as a network node for micro-trust friend identification, collection, labeling, classification and personalized interaction, Then combine the brand public number endorsement content and SCRM system support tracking to carry on the reasonable orderly marketing. Remember, the essence of popular marketing is based on the micro-trust relationship of Word-of-mouth recommendation marketing, rather than small individuals, is also a micro-letter operation in Sunday.