"Meet Me" CEO Hui: Carpool is "spell to the car"

Article | Lixin love thinking, very persistent, love smoking, to their own industry has a profound insight, the ... This is the answer to my "founder &ceo Hui, after receiving an interview with a start-up state journalist, left a few impressive personal labels. Hui to the "entrepreneurial State" reporter said: "My biggest interest is to like to think about everything behind the truth is what." Of course I can't say that what I'm researching is right or wrong, but my interest is there, which is the fundamental motivation that triggers me to do something. He has also reached a strong consensus with a senior in the capital world that an important factor in judging an enterprise's vitality is the understanding of people and human nature. From a repairman to the China car rental vice president, and now to become the founder of my "in the middle of a total of 16 years, more than 10 years, Hui experienced a lot, a lot of sentiment, posts have been promoted, but the focus of their work, are in the automotive-related industries, and in which the Shenzhou rental business finished is eight years. 16 years, Hui admits, one of the biggest gains is that the Shenzhou car rental train and enhance his ability to smell business. Commercial olfactory ability lets him see the enterprise that waits to explode, he thinks, make money, see Opportunity; I was one of the witnesses who experienced the development of China's car rental. Its from scratch, from there to transformation, from transformation to expansion, and then encounter the amount of financial crisis, but also encounter a challenge to business management, and successfully exceeded the management bottleneck, this way, the Shenzhou car rental is how hard, how to break through difficulties, to success itself is personally witness. Another motivation for Hui entrepreneurship is a personal life experience. Hui said: "One summer, Beijing heavy rain, oneself a person in the road driving, see a lot of people on the road to the subway station, bus station run, at that moment, they want to use their own car to carry them a ride." However, the Chinese people have a characteristic, more implicit, embarrassed to speak directly, for boys, it is OK, especially for girls, may have a lot of concerns. It can be said that the work and life of the two different scenes of some experience gave Hui the idea of entrepreneurship. In early 2014, Hui began to plan carpool, during which he also went to the United States and many European countries for field visits and experiences. June 2014, began to set up their own entrepreneurial team, entrepreneurial direction is a carpool market, named after me, to get large angel financing, July, the company was established, October 15, the product on the grandfather test, in the public testing phase on the line for several days, the installation of users up to thousands of people. According to the user's historical growth rate, in a very short period of time, users will be too million "why choose carpool as the direction of entrepreneurship?" Hui that there are three factors: one is to carpool in line with the trend of sharing the economy. In the process of human social development, a total of three stages, the first stage is the agricultural society, with agricultural production as the leading, the second stage is industrial society, with industrialized production, specialization division of labor as the leading; the third stage is the Internet society, to share the economy as the dominant, all enterprises that meet this characteristic willWill rise rapidly. Second, the policy is good; in the early 2014, the Beijing Municipal Transportation Committee issued the opinion on the city's passenger car combined travel, and clarified the market regularity. It is clearly stated in the provisions that: commuting commute and holiday return, travel combined with the parties, can be reasonably apportioned mileage consumption of oil, gas, electricity costs and highway tolls. Similar regulations have been introduced in other cities. Third, the road traffic situation. At present, the people to travel quality requirements and public transport capacity shortage between the induced car market. At the same time, public transport capacity is insufficient, taxi service is not in place, buy a car not to buy, and this card is just left to the carpool, but also a combination of these factors induce a big break in the car market. Pick me up. "The business model is to free the private car seats released, to those who have consumer demand, and like-minded urban white-collar users, these users in the enjoyment of spare seats at the same time, but also for the owner to share high-speed fees, oil charges. This model can also be completed to complement the lack of transportation capacity. This is my core business model "but the business model is not able to form overnight, it needs a long time accumulation and industry accumulation to complete." Pick me Up "the choice of approach is the bus" mode, through the bus to recruit passengers with demand to ride, to complete the platform to meet the customer resources and the accumulation of line resources. Because users in the bus before, need to pick me up on the platform to publish road map information, travel time information, the bus can understand the needs of users, only to spell users. At present, I am "back and forth in the suburbs and the international trade shuttle bus, has attracted a large number of users." In the Hui idea, the bus car to do fun, interesting, let everyone realize that carpool than a taxi economy, more comfortable than the bus. In order to attract more users to ride, then I "platform will have more lines." At present, the bus is equipped with a host, performing some interesting programs, and later will consider the Crosstalk club, music talent show and other well-known brand programs to cooperate. The goal is to allow users to enjoy a different feeling while taking the bus. Early, through the bus to recruit passengers free of charge, but also to cultivate the platform of seed users and owners of a process. Through the above two kinds of users to publish data to improve, the data is effectively improved, later will be through large data analysis, mining technology, in the next to me "platform, so that owners and users can quickly and efficiently achieve matching." Hui will be free bus "called cold start", is to have some capacity to attract some users to come, let them become the core of the seed users, and through the fermentation, through the accumulation of road resources to attract more customer resources, including car owners and passengers two. There are more users coming. This is a process from 0 to 1. Just like the second-hand car app cart cow "just on the line, first put the release information, in order to raise the other end of the demand for user attention, when the number of mutual lines after enough, also attracted to many users in." Such a cold start is a process from scratch. Today, the bull was a success, and we thought it was the right idea. Pick me up.mode, to go through a process from 0 to 1, 0 represents two aspects: first, the user published road map information and travel time information; When the above two reached a certain amount and the perfect balance, can make the user faster, convenient spell to the car, but also verified the Hui said that sentence: carpool, is to spell the car. The following is part of the interview record: Entrepreneurial state: Pick me up when? Hui: July 2014, Team Formation is June, the product is October 15. There are currently thousands of users. To million this level, will be very fast, the current daily increase rate of users are increasing, which is more gratifying than the number of growth. Start-up state: What are the competitors in the current carpool market? Hui: Every day in Baidu search carpool "will find a new name, now every month is not less than 5 pieces of carpool software online." They are sort of like group buying. Entrepreneurial state: What is my business model? Hui: Let private car owners to release their seats, to those who have consumer needs to help you simple allocation of some high-speed fees, oil costs, or a few people jointly bear the oil costs along the way to complete the transport capacity of the supplement, this is to pick me up the core business model. Entrepreneurial state: What is the bus mode? Hui: Take Me "bus is not for profit, not only free, but also a show bar, can show the bus." To pick me up, the bus is a cold start, is a gathering of fans to ferment the carrier. from 0 to 1 of the process, there are some capacity, attract some users to come over, and then attract some users to come, more people come over, it is a process from scratch. Entrepreneurial state: How to get me on the bus? Hui: Just like today's heyday of the second-hand car app cart cattle just on the line, there is a release of information, the other end of the demand for users to pay attention to each other when the lines are more attracted to many users to come in. Such a cold start is a process from scratch. The car bull was a success today and we thought it was the right way to think. You need to post a route message, such as where and when. When the post is finished, the bus will fight him. This will become a user with a bus eligibility. We made the bus more interesting and fun. In this way, there will be a lot of people will be "pick me up the route, sit once a week, or occasionally sit once." The user wants to, because this is a scenario that allows the user to be happy. At the same time, in the Pick Me "app, there will be a lot of information: time, route, like the beginning of 58 with the city, first send some information, this information in the background, you can see these routes of users, in addition to users, the most important is the owner." Entrepreneurial state: There will be some car owners inside the bus? Hui: Of course, there are quite a few car owners on our bus. Entrepreneurial state: Users posted once, two times the route did not spell the car, whether it will be issued a third time? Hui: In app release a course represents only one behavior, from A to B, which releases such a time. If theAfter work, is a fixed path. In fact, do not need to do every day, but you do only one action, send only once. After releasing a route, it is actually a collection and accumulation of the whole database. When accumulating more, the value of the owner is also improving. For the passengers, once the route has been released, it will not be necessary. For owners, first recruit a quantitative passenger line, the owner came in, there are many options. The biggest concern for car owners is to "pick up my platform and find the passengers you want." This is the most concerned thing. When I "have enough passengers for the owner, the owner will be with me" more closely. Entrepreneurial state: Bus limit by 50 people, when the number of people to achieve a certain amount, other users how to solve? Hui: The definition of what a bus is. We as a business, the strength is still very limited, through their own capacity can never really make a revolutionary change in traffic. The bus to complete a most important problem, is through a car beyond the imagination of fun to inspire everyone to carpool will be so happy, thus stimulating a lot of users to release the route, of course, the focus will be the owner of the recruitment, the future of my "car hire will have a lot of activities." Let the owner use my "app carpool" thing, bus routes and time as well as as relatively limited, early seven o'clock, seven o'clock and 9:30 three classes, but work is not always on the two points appropriate, if the user wants to try this bus, send a route, and at this time, is picking me up. In the app to look at the right car owners, slowly the user's habit to form. At this time the bus passenger travel demand will be met through the vehicle owner's capacity to meet, the first bus to recruit passengers, form the user to publish the route habits, and then through the real better to meet their needs of owners, to achieve these lines matching. Carpool, not pick me up "created, itself already exists." Pick me up "just a better way of interacting with the finish. For example, you go to a small commodity department store market, if only to buy a thing, the efficiency is very low. This is why Taobao, Jingdong has its own value reasons. Because you can retrieve a need with faster speed and lower cost. The current carpool is a bit like a fair market, in a specific place owners and passengers gathered to achieve the final match, they came from all directions, winter cold summer heat, still not necessarily meet the right line is their biggest pain point. And then I "appear like Taobao, let passengers and owners try to start using the app behavior, in the mobile internet to complete such carpool services." Connecting the user to the owner is my essence. Entrepreneurial state: Pick me up "what are the competitive advantages?" Hui: One is the team advantage. themselves, including co-founder of the Shenzhou rental car, Lenovo Group, Samsung Group, Tsinghua Tongfang and other well-known enterprises management. Since 1998, I have been engaged in automotive related work, the automobile, transportation industry has a deep understanding. Second, a deep understanding of the industry. Our understanding of the industry itself, after years of personal experience accumulated。 Some companies may have switched careers from other industries. They may know more about mobile interconnection, but then I "know more about traffic, more about cars, more about car owners, what we show off is not technology, but what users need."