Micro-Alliance CEO Tao Yong recently wrote an article called "Why I am optimistic about the micro-business"

Micro-Alliance CEO Tao Yong recently wrote an article called "Why I am optimistic about the micro-business." The definition of micro-quotient and the development trend of micro-quotient are discussed respectively. Part of the content of the approval, part of the discussion.

Before the discussion, look at some of the micro-business situation, because these status will be the definition of micro-quotient and development trend of the argument impact. The current micro-business, 60% in the mask, online transactions are not users and businesses but small agents (or distributors) and businesses, these small agents through the circle of friends to complete sales.

So who is the micro-business? From this point of view, manufacturers, small agents (or distributors) are micro-business. Manufacturers through micro-letter to do distribution, small agents with micro-letter to do sales. Many people know that some micro-merchants to brush the micro-circle and add friends to the sale of violence. And actually doing good micro-business, are dependent on each person good friend trust relationship. So now no one is a fool, I do not know you, why do you accept the frequent brush screen?

Micro-quotient of small agents are usually female-oriented, good-looking temperament, surrounded by many sisters Amoy. The sisters believed in her recommendations and suggestions, which explained why the mask was a great way to do it: simple, highly profitable, safe, and effective. If you have done cosmetics are aware that this is the characteristics of all facial mask, the differentiation of domestic mask just stay in the promotional materials. This is a typical consumer-to-consumer.

Sun always explains what is a micro-business, there is such a phrase "The final model is C2B2C, in essence, is the". I agree with this argument, but I do not agree with his argument.

Sun's general argument is: "Consumer-to-consumer development to the end will face shuffle." Product quality, category selection, logistics, rights are essential. “

And my conclusion is that because the value of the micro-quotient is to use the merchant and the customer in the commodity taste and the esthetic resonance, the merchant and the Customer trust relations constructs has the certain sentiment foundation the consumer, under such condition, the logistics and the safeguard is not so important in the merchant and the Customer mutual trust.

Therefore, the violent brush screen and sell fakes of the micro-business, will surely die. But in a relationship based on friends Trust the micro-quotient, it will not die. These micro-merchants have the opportunity to become a mode of business. And such a micro-business will cherish their credibility, so it will not easily harm the credibility of things. This has nothing to do with the rights of third parties or the integrity of the mechanism, which is linked to personal credibility. The cost of not wanting to be betrayed in an acquaintance network is the highest. This is why Community business if done well, always make the old shop, and did not do well, a two months by Word-of-mouth elimination. This process does not require any means of protection.

So when there is a high quality of goods, with friends and fans based on trust, the micro-business will naturally move to the mode of the company. At this time, the supply chain of the micro-business will be the same as the traditional way, there are various channels of manufacturers (suppliers).

So I agree with Sun's general point of view, "the micro-business is also going through such a process, and I think the development of micro-business is bound to be developed along the scale effect of individual-group (institution)-Company." "But I do not agree" occupy the front end of B must be a strong manufacturer, brand or supplier. "Because you will find that a valuable micro-trader, a consumer is a trust relationship with a micro-or even a micro-business owner, rather than a trusted relationship with the brand he sells." This is what I think the value of the micro-quotient. That is, the micro-business through some of their expertise to build a stable trust relationship with customers, and through products and services in the way, customer service. This is the value of manufacturers, brands, and even suppliers is not necessarily that big. Ask, in the present commodity homogeneity so serious market economy, still have which brand business dare to say oneself have loyal not to move fan?

So, I think there are two ways for the micro chambers to emerge. One of the current micro-quotient discussed above, through a product, with the user to establish a stable relationship, in the future through the selection and positioning, into B. There is also a kind of physical store, they through the micro-trust to complete the same type of consumers in the space level expansion.

My wife and I run a foreign trade clothing store, has been doing for about 4 years. Due to accurate positioning, good quality assurance and the wife in the sales of accurate matching suggestions for us to accumulate a large number of loyal users. 80% of sales now come from old customers, who also introduce their stores to their colleagues and friends. By statistical discovery, our old customers basically live in the vicinity of the shop, and they have the same style of clothing preferences, consumption capacity, and even life preferences. Isn't that the simplest interest map? Are those initial customers not the so-called seed customers of the internet industry?

As we all know, seed users usually have a strong commonality, they are the foundation of a community organization, the enterprise and enterprises to provide product services interested. There is a text in this analysis of Interest map: "The source of interest map, first of all because a group of a certain kind of behavior or a certain kind of hobby, formed a basis." This resonance may come from something, an activity, because it reflects the continuing behavior of the generality of such people. There is not enough foundation, the foundation is not controllable. There must be enough content (services and products) to support the formation of a certain type of interest or a variety of interest maps. Because content allows users with common interests to follow behavior. In the process of following, more content and behavior are produced to form an Atlas of the core interest. "I think this is the so-called" old customers "the dissemination of value and impact value, the old customers will take the initiative in their own circle of friends to complete such transmission.

As I said earlier, the old customers basically live in the vicinity of the store, so physical stores will have geographical restrictions. But by means of the Internet, a community of the same attributes and characteristics is no longer limited by geography. This reduces the common community organization and management costs, so that small audience can also be a small audience. This can be achieved by sharing the spontaneous micro-letters of the seed users.

In this process, the common interest and hobby is the foundation of the relationship, the trust between the shopkeeper and the customer is still the protection and the foundation, once the integrity collapses, it means the owner's personal reputation is completely finished.

Therefore, I think the micro-business is more valuable than Taobao, its business and dissemination model, the realization of the business community self-discipline and the integrity of the level to a new level. And this process, there will be nothing like what Sun always said "do a good job of the micro-quotient of the three requirements", but do not need to evaluate, do not need a complex trading platform, but also do not need any traffic entry. Need is the quality of business products and services, reasonable pricing, and a sincere heart.