Micro-Blog Placement of advertising: 200,000 of the year into a business without threshold

Insiders talk about micro-blogging ads to make money in the path of the year into 200,000 little meaning recently, micro-bo "Huayi Chen Yao Studio" issued a statement, "We do not pay the price of wood, thank you," the media reported earlier in the microblog marketing "marked price." The secretive business chain has become an open secret in the online world represented by microblogs and micro-letters. Pay attention to social hot spots, do not forget interspersed commercial ads, a message at every turn of thousands of forwarding volume, let its instant profit pots full. With the pace of network expansion, gray business chain is from the immature to mature: one end is a large number of fans, the other end may be wearing slippers, sitting in front of the computer every day, click on the mouse operator. Insiders told this newspaper about a relaxed year into the 200,000 Yuan "grassroots large" how to refine, the disclosure of the rules of the circle and insider, in their view, "business opportunities from micro-bo to micro-letter transfer." "Wearing baggy sweatpants and old slippers, with hair on his head and a beard ... Open a high-end community rental room door, Jie sat in the living room table on the computer front. For the past 4 years, in addition to sleeping, Jie's most of the time spent here. The words of the word: "Push" 2009 soon after graduating from university, Jie in a video site engaged in the work of network editing, accidentally registered a portal site Weibo platform account. "At that time feel fresh, but after registering also not how tube, rarely login." "A year later in the summer, in a chat with colleagues, Jie learned that a colleague in the" Do Micro-blog, and do a monthly income of tens of thousands of dollars. Jie an excited, at one breath registered about 40 accounts. Jie said, "Do Weibo" no secret, is a word, "push". As soon as we entered the line, a programmer friend wrote a program for him, input 40 accounts into the software, you can automatically, constantly pay attention to various accounts, earn "Back powder", at the same time, 40 of accounts can be forwarded by the Central, to "push" the core account-that is, Jie later owned "grassroots large." The continuous forwarding of the core account, can increase the content and user name of the exposure rate, "If you always play, people will naturally pay more attention to you." "said Jay. The two words: "Mutual push" with the help of software, three months later, Jie's core account fans from 0 up to 20000, almost no "zombie powder." The fans are rising, but he doesn't know what to do next until he receives the letters. At the beginning of 2011, a self-proclaimed peer account to Jie sent a letters, said that his account of the number of fans, hope to cooperate. The so-called cooperation, is "mutual push", we cooperate and mutually beneficial, do not charge any fees. He joined the group without much thought. After joining, Jie found himself ignorant, the original people have already begun to do, many have begun to take shape, has a molding business model. He introduced, in the circle of dozens of "large" under the mutual push, a short period of two or three months, the core account of the number of fans multiplied, jumped up to 200,000. Last year before and after the Spring Festival, Jie's large because of "content problem" was sealed, and then followed suit, starting from 0, and quickly achieved 1 million fans. HeSome complacent, but the reason for the large was sealed tight-lipped. But he has said that the way to attract attention is to send "irritating" content and pictures, "is the practice of this line." Circle This is a river to join a similar business circle of more than 10, there are more than 1000 people, but this class has never met, "are pure network relations, every day through a variety of chat tools to communicate, only talk about business." "This is a secret lake, in each other's mystery, the circle of spontaneous formation of the classification of the" consensus ", each do, mutual interference, stuffy sound to make money. The so-called "consensus" in the circle, specifically the boundary of the unknown three kinds of account classification: and Jie just hair content and interspersed with commercial advertising, the writer, only to do the extremely covert placement of advertising, the company's operating account. Jie to the second category of writers show admiration of the tone, "they may not have to make money, is to do a variety of original jokes, because many are ' too classic ', but also attracted a lot of attention." "All kinds of star Weibo and official Weibo, basically not in the" circle "of" Jie ", but he still mentioned," The people called the "micro-Bo Goddess, sent a picture, she is eating some kind of ice cream, brand logo has been exposed. But whether there is a suspicion of advertising, it is difficult to define. "There is little public information on the threshold, and the total number of registered users of the portal microblogging site in 2012 was 503 million, as well as his" tuba "with hundreds of thousands of or even millions of fans. In the eyes of businesses, attention means business value, after the number of fans reached a certain scale, the merchants began to find these "large" for commercial promotion. "There is no entry threshold, the profit model is very simple, fools will earn, is to send content or forwarding, according to the number of bills, all the cost of circulation through the net silver." "To quit work full-time career change" to do micro-blog jie, "income" by clicking the mouse to complete. "A large size is like a small media, the content has the communication power, can reach the user directly." "Jie revealed that the beginning of most customers are group buying site, the past two years, group buying business model is very strong," customers can be said to be a steady stream. ”