Micro Bo Electric Business is accidental, the promotion of the road to deliberate

The emergence of micro-blogging business dates back to 2011, Amber founder of the Beast Flower shop, in the absence of physical stores, no Taobao shop, only a few flowers on Weibo photos and 140 words of text, for customers to order flowers, the formation of micro-bo sales, and this is the first example of flowering shop.

From the end of December 2011, the shopkeeper Amber a temporary rise, opened a micro-blog registered "Beast Pie Flower Shop", and said, to order flowers, through the letters good. To pay, use the Alipay account, "did not think there are really people to order flowers", this is amber sigh. Now it has attracted hundreds of thousands of fans, even many of the stars of the performing arts are his regulars, the Beast Pie Flower Shop has become a classic case of micro-Bo Dian.

In fact, not only micro-blogging, including the rise of micro-letters, has overturned the traditional perception of people, many capital-constrained start-up projects, or the lack of funds of the electric business entrepreneurs, has been out of the need to build a Web site, to do the entrepreneurial model of the app, micro-blogging, micro-trust platform can complete the brand spread, as the new Oriental founder Xiaoping said , he invested in an entrepreneur spent more than a year, millions of of the money to make a website, then suddenly found that the original site all the functions as long as the micro-blog open an account can be.

But careful analysis, although Micro Bo electric business is accidental, but after the promotion of the road is thoughtful, entertainment line, through the Xiaolu and other entertainment star forwarding recommendation, to obtain the favor of women and young fans and multiple forwarding. Professional line, in the creation of the IT sector, roseonly propaganda company selling points, quickly access to mainstream it media force. After two lines of communication have been crossed, a great deal of chemistry has been generated, and Roseonly has gained 100,000 fans in just a week.

However, Weibo is, after all, a third-party platform, the industry or to the recent booming micro-bo electric business poured a basin of cold water, micro-Bo's uncontrolled high, the user's sedimentation rate is not enough, if you want to expand business, or to have an independent website to establish and independent brand awareness, to take the road of brand vertical electric business.