Micro Bo into electricity business "cash cow" efficient interaction into marketing key

Recently, "The first SME micro-Bo Growth case Selection" officially fall, @ Fly constant, @ Kitchen to kitchen nets, @ Hong Kong free to do a stop pass @ Spring Rain handheld Doctor 18 small and medium-sized Enterprises won the winning award, the award-winning enterprises will be Sina Micro-BO platform and all-round promotion support. According to the introduction, the selection also produced 30 finalists award. From the winning enterprise, the electric Business enterprise occupies 7 seats, becomes the biggest winner, once again confirms the micro Bo to the electric business enterprise important value, the food and beverage enterprise occupies 3 seats, but the mobile application becomes the Forces nouvelles proudly into the list.

Electric Shang Momentum

From last year's 815 Beijing-Soviet war, to the day the cat double 12 Carnival, the electric Shang astonishing diversion ability lets many brand business owners to be askance at. In this selection, the electric business industry micro-blog still shows a rapid development momentum. Among the 18 winning companies, the electric business enterprise occupies 7 seats, much higher than other industry micro-blogs.

The most remarkable power Shang is @wiggle China, Wiggle is a company engaged in outdoor supplies of the website, still only in the United Kingdom to carry out marketing, but wiggle.cn in China fire, Sina Weibo for its new customers open up, web site traffic growth, Order transactions and turnover growth play a key role. Wiggle through the operation of micro-blog, 5 months to achieve the Web site traffic 4520.69% growth, orders to achieve 2080.49% growth, the turnover of 2310.95% growth.

In addition, the provision of health additional new technology Enterprises @ Black Dai Health issue, from micro-Bo to promote the start, through micro-blog interaction and corporate video transmission, and so on, from micro-bo access to a large number of actual users, but also Shire, bin, 360 Zhou and many other well-known venture investment, CCTV as the star of innovation. @ Fansy Brand is based on a series of "Girls" of the collection of creative fame, for Fansy brand awareness and reputation of the promotion played a huge role.

Food microblogging has sprung up

Catering Industry and micro-blog to review and share the attributes of natural fit, catering enterprises to provide the most cost-effective brand communication platform. In this shortlist of 18 companies, 3 from the catering industry, respectively, @ Lazy amateur restaurant, @ Kitchen to kitchen to, @ ba slave zhengzhou.

Open microblogging for more than a year @ Lazy amateur restaurant, and Weibo fans to maintain high-frequency interaction, and actively for fans to help fans purchase food. Through Weibo Netizen's word of mouth spreads, in the vermicelli grows to 1500, the lazy person restaurant realizes the profit. The head of the restaurant also said that although the number of fans is not much, but the loyalty and consumption ability is very high, become the restaurant's main consumer groups.

New Media marketing expert Ai Song's evaluation summed up the @ Lazy Amateur Restaurant Success Experience: This is a typical focus on the "small and beautiful" success stories, personalized shop also has a big dream. Emphasis on individual cuisines. Rely on sincere sharing, interaction and physical store intentions of the "naked Cooking" salt to help family food, and constantly attract interested in this kind of cuisine to the shop customers, and gradually let the restaurant realized the profit.

In addition, as a special hot pot restaurant in Zhengzhou, @ ba-slave zhengzhou through active drying of food pictures, and the micro-Bo online promotional activities and online consumption closely combined to become a "three days in advance to order" restaurant, @ Kitchen to cook through the "mustard action" occasion marketing to trigger a netizen hot discussion, a time microblogging popularity. Nanfang Daily reporter Dan