Micro-bo pay Fast beach mobile pay "money" scene

On May 5, at the Gmic Mobile Internet Conference I attended, MO, the head of micro-blogging business tools, said that micro-blogging would be an important step in the commercialization of Weibo and the closure of social commerce, with the application of open functionality for more merchants.

In the "New Year Red envelopes", taxi software and other competition for mobile payment market, the smoke has not dispersed, the recent Tencent and Ali's "mobile payment war" and fully extended to the field of electrical business. Sina Weibo in the case of sitting 600 million users, naturally will not give up the mobile payment market Rob. On the basis of the prophase test, the micro-bo payment will be opened to the business license of enterprises and institutions to open the application, the future will be certified to the real name of the personal account open, the goal is to make micro-blog personal and corporate accounts have the ability to collect and trade.

Sina Weibo is involved in social electrical business, the earliest should be regarded as cooperation with the millet mobile phone. 2012, millet Company and Sina Micro-blog formally reached cooperation, 50,000 of millet mobile phone 2 in Sina Weibo, only when Weibo has not realized the access to pay, through the closed loop marketing. By the beginning of this year, Sina and Alipay launched a micro-blog to pay, it more reflects Ali's strategic needs, and Sina has its own payment license, cooperation in line with the needs of both sides. Now the admission of micro-blogging, future mobile payment pattern changes will be very large, internet giants scrambling to rob mobile payment market may be kicked off.

Get through the social business of the closed loop

Payment is a part of the micro-blogging mobile solution and the last link in the entire microblogging social business system. In fact, as early as January 7 this year, Sina and Alipay announced the full opening of micro-blog and Alipay account, jointly launched micro-bo payment, by Alipay in the back-end to provide technical support, businesses, users can complete the "marketing-transaction-pay" closed loop in the information flow.

Weibo payment will be open to the application of the function, this action can be said to be Sina Weibo commercialization of another process, after the launch can get through the commercial closed-loop microblogging, to develop O2O new business model, but also conducive to increasing the user's active microblogging.

Chen, a professor of finance at the Changjiang School of Business, said at the Gmic meeting that the first important commercial demand for finance was to pay, to the O2O business age, and to move to pay. The rise of Weibo payment will open up the last kilometer of micro Bo marketing, will form a micro-bo social business closed loop, the commercialization of micro-blog formed an effective impetus, it can be said that the mobile payers have the world.

Beach mobile pay "money" scene

Mobile Internet finance is becoming a popular place in an unusually hot mobile era, and mobile payment, the cornerstone of Internet finance, has become a pioneer in no suspense. As of 2013, the global population was 7.1 billion, but there were still 4.4 billion non-internet users. Over the next decade, the global population will grow by 900 million and potential Internet users will grow at a pace of more than 5 billion. "Moving the future is moving the next 5 billion.

At present, some businesses have begun to open on Sina Weibo mall, users can directly in Sina Weibo complete the order, pay the entire link. Sina Weibo has indeed taken a big step in the process of electronic business, but we know that the pace is not large enough, the opportunity to sell the micro-blog only those big companies and big brands, for small and medium-sized enterprises is a bit too far. The application of the open function of micro-bo payment, can let the small and medium-sized enterprises also have the opportunity to participate in it, for Micro Bo Mobile Electronic Business is a relatively large ecological construction.

If you find a shopping situation entrance, supplemented by money temptation, the user's buying habits can be quickly developed. Sina Weibo recently opened the "1 cents to cash" activities, the discussion on the micro-blog has exceeded 1.55 million, the use of micro-Bo to pay a successful payment of money, you can 100% to obtain micro-blog payment of cash rewards, the minimum amount of 1 yuan, the highest 5000 yuan. Our rough estimate is that there are at least as many millions of binding bank cards. Activities on the one hand to cultivate users to use micro-blog payment habits, on the other hand, in the micro-BO payment Open payment application, is conducive to attracting more businesses to get through the micro-bo payment, two points to solve the payment link in the two key elements of people and things, can be said to stimulate users on the one hand card, on the one hand, open the application of micro- The user brings the merchant the confidence and the foundation which the access pays, the merchant provides the user to be more diverse buys the transaction scene, the two mutually is the promotion, but the micro-blogging payment also will really play the tool the function and the value.

Compared to the tick-tick, fast taxi, 1 cents to get the initial user to pay the original users is commendable, but for the Gui users of Sina Weibo, the future of the development of user pay habits is not so difficult. Many people may be surprised, why not see too much advertising on micro-blogging, micro-bo payment can get millions of initial users?

In fact, this and micro-bo data is inseparable, and on Weibo on the information flow virus marketing has been very good results. In the viral marketing communication, micro bo information flow of the powerful, do not affect the user experience, the premise of a smooth reach of the spread of the effect, but also to cultivate the user's payment habits, why not? For the business of micro-blogging, is also a joy big rush.

As for the media, as the payment system is perfect, Weibo provides a channel for the sale of standard products from the media. In the future, users will be able to sell and consignment goods on the micro-boping platform, and have the opportunity to undertake the sales demand from Weibo. As the only one in the country to get through the "browse-interest-the next single-pay-share" (Marketing-transaction-payment) closed-loop social platform, micro-blog is also from the media will be fans "to become" the best platform. This year, the micro-blog payment on the line, @ Ghost Foot Seven 2014, @ game miss and other vertical industry representatives have been in the micro-Bo sales, the former half an hour to sell 200 new books, the latter's 1000 postcards in 90 minutes by the fans grabbed the light. Micro-blog payment to the future growth of Sina Weibo has brought a space for imagination, the mobile payment for the user to cultivate also created a good ecological environment.

Mobile payment will change O2O perfect life service scene

If consumers look closely, they will find that most of the mobile payment scenes are running through the line, such as taxi, group buying, watching movies, as the micro-blog payment mobile is maturing, it will bring O2O breakthrough progress. The next main battlefield of internet finance will be fiercely fought.

Sina Weibo is the largest social media platform in the country, Alipay is one of the most influential payment tools in China, through the cooperation of the introduction of micro-blog payment,

Will integrate a variety of transaction and service attributes, to form an effective touch of the user's service platform, improve the user's life service scene, shopping malls, air travel tickets, life services, financial, public welfare and many other aspects. For consumers, the future does not need to take cash to go out, a mobile phone is enough, of course, the premise is the mobile phone installed Sina Weibo.

With the open application of micro-blogging, coupled with massive users, and the gradual cultivation of user habits, this will greatly enhance the user's bond to micro-blog payment, mobile payment market is bound to be the share of micro-bo pay. Compared with micro-letter, microblogging only needs to be completed on a platform, and based on the weak relationship of the social environment, there are big V, the trust endorsement of businesses, greatly enhance the user's desire to pay purchase. While the micro-letter payment is based on the public number, but the micro-letter is really active in micro-trust friends, especially based on the interaction between friends, for users to pay, competitiveness may not have Sina Weibo directly in the information flow to complete the entire transaction.

Aside from the other, no matter how the internet giants in mobile payments on how to fight, micro-bo pay to join, will eventually bring consumers a strong user virtual life platform. (Text/Zhou Xingbin)