Micro-quotient observation: Why is it so hot?

When it comes to micro-business, many people will think of the circle of friends to sell goods, I think this is the most original micro-business, but not the future of the micro-business, the friend Circle of this micro-business is called the Micro-Quotient 1.0 times (the following author will elaborate on the micro-quotient of Why is it that the "micro-trader", the booming business of micro-credit, is so hot?

Why does the micro-trader Fire

The author thinks that the explosion of the micro-quotient is not a kind of accidental, but an inevitable result of the development of the electric quotient. The main reasons are:

First, Taobao can not allow more small sellers to make money. According to the former Taobao Mall founder Huang Jo introduced, Taobao sellers distribution, probably only 2% of the sellers are really make money, 20%~30% sellers are barely living, 50%~60% sellers are struggling, since the time and merchandise, and finally fruitless. Although each year's "Double 11" is Taobao yell the most powerful, but the ultimate victim is indeed sellers and consumers.

Second, the outbreak of social platforms. With the growth of the number of micro-letters, the commercialization of the pace of continuous progress, micro-Bo and QQ space High frequency exposure, communication, Ishin, the rise of social platforms such as Mo. Micro-Vendors are able to find customers through these free social platforms.

Third, micro-letter provides the opportunity for the micro-business. The rapid development of the micro-credit user base is closely related to these micro-merchants. It is precisely because of the convenience of micro-letter operation and the efficiency of transmission rate, so that the micro-merchants have chosen to do marketing in the circle of friends. Friend Circle Marketing objectively encourages the micro-letter of user activity and micro-letter store growth, for more want to engage in mobile business enterprises see opportunities.

Why most of the micro-dealers don't make money

If Huang Jo said the data is correct, calculate, Taobao now has nearly 8 million of the sellers, that is about almost 5 million of the business is not to earn money, live very bitter force. Taobao era of the merchants do not make money, micro-faith in the era of micro-business is also facing this situation. A new business opportunity prevails, the money is always the first to eat crabs. As the dividend period draws to a close, there will be a new bottleneck for the micro-trader.

Why do most of the micro-dealers not make money? I think there are mainly four reasons:

First, the lack of trust and trade security. Take the friend Circle as an example, even if you sell the product to your most trusted friend, you are also using your personality for the product endorsement. In view of the "acquaintance business" out of human relations and friendship, it is difficult for the average person to open the deal. Even strangers, there is no perfect trading mechanism: order-payment-logistics-evaluation-feedback. This kind of business is difficult to maintain for a long time.

Second, marketing channel occlusion. The current micro-business is mainly limited to the promotion of Friends Circle, and friends Circle marketing, to be the official crackdown, and then vulnerable to friends shielding, are not flattering. And Weibo, that's the Big V of the world; Ishin, although very good, but the user activity and micro-letter is still far from the difference between, but not to mention the mo, cock silk of the (Yue) Friends (PAO) Holy Land. So the last choice is only QQ space and friends circle.

Third, the single product profit margin is low. If you are a micro-business, you will often see such news, "micro-letter Sales XXX" and other similar news. The likelihood is false, but also does not rule out some actually is makes the money, but earns the money not necessarily through the friend Circle sells the goods, but through the widespread development agent, charges the intermediary fee to the agent to earn. To know that the circle of friends only FMCG and mask selling the best, there are few brands of things will be put into the circle of friends to sell, even if there, users will be careful when choosing. And these FMCG, mask single product profit and low, businessmen can only rely on small profits and quick turnover.

Four, unable to achieve effective customer management. Because of the lack of perfect trading closed-loop, in the new sales, Friends Circle often do is one-time, for some old customers, it is difficult to retain.

What kind of micro-trader can make money

Many people are biased against the micro-quotient, and some even scoff at it. In my opinion, it is not necessary to pursue the interests of the business people's vocation, as long as it is permitted within the scope of the law is perfectly natural. What kind of micro-trader can make money? The author also made several analyses here:

1, the product proficiency, brand recognition. Whether you sell products or other people to sell, first of all, you have to understand your products, the function of the product, the role, characteristics and so on all aspects to have a comprehensive understanding, only to consider themselves as the product industry experts to sell products. Second, to recognize the products you sell, even if you feel that there is something wrong do not recommend to your friends. Micro-merchants should not use your products to cheat users, in the increasingly transparent information of the mobile internet era, do not always think of information asymmetry to make money, not to the user as a fool.

2, understand marketing, good at sharing. Simply understand the product is not good, you also need to know how to marketing, how to tap the product's selling point, and how to share these selling points. There are many oranges, why only "Chu Orange" fire, using micro-letter to do a lot of talk show, why everyone mentioned is "Luo thought." In the product is increasingly homogeneous today, only constantly create products scream point to occupy the market.

3, do a good service and return visit. The difference between the micro-merchants and Taobao, cat, can be effective customer relationship management, in addition to know your friends the rest of the basic is weak relationship, even if the user bought your products, he is still weak relationship, if the maintenance of good can not only improve the rate of repurchase, say bad can also pull new. The micro-quotient is a kind of community business circle that constantly turns new users into old users and turns old users into friends.