Micro-trader, what's next?

The deconstruction of the micro-quotient model is understood, the current micro-business industry mainly has two main modes of Consumer-to-consumer. The business model is to build a micro-quotient management system, provide a complete distribution program, there is a dedicated sales system, sellers rely on sales commission. And the Consumer-to-consumer mode is through the brand to find a general agent, by a general agent down, layers of development agents to sell products portrait mode. Among them, Consumer-to-consumer is the most common and controversial micro-quotient model.

Compared to to buy and sea Amoy business-oriented individual sellers, Consumer-to-consumer micro-quotient has a significant level. It is understood that Consumer-to-consumer General brand-general agent-one-level agent-level two agent (regional agent)-level three agent (personal sellers) structure. A box of a brand mask for example, the total agent to take the price if it is 50 yuan, the first agent from the general agent purchase prices for 70 yuan, then, the delivery to individual sellers when the purchase price is 110 yuan.

2015 explosion, the effect of water, unexpectedly, affixed to the face of ice cold, overnight skin drink full of water ... In addition to such moving words, sellers also attach a lovely reality show, such a scene is not familiar? Yes, this is a portrayal of the micro-quotient that was popular in the 2014, relying on social applications.

What is a micro-business? Generally speaking is to micro-letter, MO and other social tools for product display and sales of sellers. This is the most mainstream in the micro-trust circle selling goods. How hot is the micro-business nowadays? A micro-business operations team told reporters: "2014 is the growth of micro-business year, 2015 is a micro-business year, the micro-business will be a huge impact on Taobao." ”

So, whether this emerging marketing model can become a new trend, or, it is only a dream of getting rich.

How hot is the micro-business? It's hot!

How hot is the micro-business? Look at your circle of friends and find out that there are always some friends who show the virtues of some products silently and can buy them through him/her. These are the personal sellers of micro-merchants. They take the goods from the agents and sell them through social platforms.

Although no one can accurately count the current number of micro-quotient groups, but the industry estimates that the number of people involved in micro-business is as high as tens of millions. and the number of individual micro-business to sell facial mask is up to millions of people.

Micro-trust Friends Circle is the mask brush screen, the line is lively. A few days ago, the reporter participated in a Korean mask brand in Guangzhou, the investment will be played a micro-business investment conference theme, the scene of the three hundred or four hundred people are all micro-business operators. Another brand of micro-business investment conference in Guangzhou Tower held, more than 200 micro-merchants participated in the investment meeting. In fact, the investment of 3,500 people in micro-business is a small pediatric thing. It is understood that the micro-business of thousands of people will be everywhere, in addition to a large number of brands will also be invited to star platform, what is more, the brand advertising to achieve the year of the goat's Spring festival CCTV up. Industry insiders said, "Investment will have momentum, there are stars, there are products, then a investment will come down on the basic cost of recovery." ”

All along, the brand investment will be mostly offline channels, or offline and online channels parallel, but purely for the micro-business investment Conference of the high-frequency appearance of the micro-business is indeed heating up. Various types of micro-business conference, micro-Business forum, the emergence of micro-business services, the micro-business has been increasing the heat.

Can a personal micro-trader make money? Difficult！

The above paragraph is basically a personal seller of the true portrayal. Reporter Friend Circle also has several new friends, almost every day by these "new friends" mask and weight loss products brush screen. According to observation, in the micro-letter mainly to sell facial mask and slimming products, and now to mask the most popular. Miss X, Han X, Dai X, such as the United States and other brands become brush screen artifacts. Insiders estimate that the micro-letter on the micro-business model of the operation of the Mask brand no fewer than two hundred or three hundred.

Reporter interviewed by a person who has done the sea Amoy purchase, and has done a facial mask personal micro-business friend small A, it is understood that in the circle of friends to sell the mask, do is an acquaintance business, the mask into the goods, initially because there are fresh feeling and friends to ask and then buy one or two boxes to try, sold for two or three months, now almost sell a few pieces. "One is the circle are acquaintances, hair mask content will be pulled black, and not active drainage and no one attention," said Xiao A, now she returned to overseas purchasing.

Micro-trader, what's next?

Money is earned upstream, acquaintances business difficult to do, product lack of brand reputation, new customers difficult to open up ... A series of problems in front of the micro-business, personal sellers have to face a thick screen to brush friends circle. In addition, the micro-business model is often not clear boundaries with MLM, many of the marketing activities under the guise of micro-business also surfaced. So, is there any new development in the micro-business in the 2015, when it is seen as a year of micro-business?

Both the micro-product licensing side and the operators are exploring and trying. The reporter interviewed the micro-commerce operator 77 Team founder Liu Tieming, Liu Tieming, the micro-business should be in the form of team warfare to promote and sell products. Liu Tieming introduced: "The largest number of micro-corps team in the country about 20,000 people, the monthly flow of about 10 million yuan." "Liu Tieming It seems that 20,000 people at the same time operating a brand of products, the effect came out." In addition, operators are also trying to break the micro-business "acquaintances" caused by bottlenecks and embarrassment. V8 app cloud data, such as sharing sellers and buyers ' information through large data, can be found to be accurate to the micro-letter mask, slimming products such as buyers and sellers, founder Wang Dielei said: "Micro-business in 2015 will usher in a blowout, a brand investment will be able to find more than 6,000 micro-business, This shows that the micro-business market still has a huge space for development. Now to solve is the seller's information asymmetry, how to help sellers find buyers, how to let buyers accept sellers, this is a micro-business problems. ”

Of course, as a new thing, the micro-business is very likely to get the traditional forces of the attempt to hug, on the eve of the Spring Festival, Suning encourages staff to open a micro-shop sales suning easy to buy goods, and the introduction of incentives to expand sales channels, while promoting Suning easy to buy app application. An internal employee of Suning, who has opened a micro-store in a micro-letter, told reporters that employees only need to use their own suning number, password, access to the exclusive app, you can put the above goods on the shelves forward to the micro-letter, after the sale of goods can get a certain amount of commission. According to the reporter understand, currently more than 50% of Suning staff has opened Suning Micro Shop, is expected to have 90,000 micro-stores.

Micro-trader, let's go.

Fresh things always have a growing process, early Taobao is also so. Micro-business in a short span of more than a year from the rise to the hot, this benefit from the circle of friends of the vast user base and acquaintances social attributes. The social platform provides a hotbed of innate advantage for the micro quotient, and the brands and agents who see the opportunity are rich first, but how much is the profit of the individual sellers? Because of this, the upper level of profit, the bottom of the business model is destined to go not far. Only to allow a large number of individual sellers also have room for development, physical goods can really enter the market transfer that can form a huge force, the grassroots economy to the climax. In the early days of Taobao is the best example. In 2015, it can be foreseen that the micro-business will continue to advance by leaps and bounds, which will be decisive for one year. If this year, there are still millions of sellers to sell the mask, you are still in where are pulled black, you still do not know how to sell the goods in hand, the micro-business came to an end.