Microsoft's new generation of private cloud beyond virtualization

May 22, the "future, should be Christie" theme of the Microsoft Private Cloud & SQL Server 2012 product launch after the Shanghai station and Guangzhou station, held in Beijing. At the meeting, Microsoft released a new generation of private cloud and SQL Server 2012 data platforms made up of Windows Server, Hyper-V, System Center 2012, etc., continuing to plough through the cloud computing and data analysis fields.

The advent of a new era of IT services--the need to publish, query, and interact with information anytime and anywhere--with cloud computing and it consumerism. Companies need to be flexible, use cloud computing to reshape it architectures and platforms, deploy IT resources quickly, dynamically, and automatically, efficiently deliver applications, collect, excavate, and analyze massive amounts of data, and thus more efficiently respond to market changes and promote business innovation.

"Microsoft is committed to providing any time, anywhere, and on-demand business services to help companies improve their productivity," said Shenwey, vice president and marketing strategy director of Microsoft Greater China. Unlike other vendors, Microsoft's cloud platform and services, from infrastructure to data platforms, from End-to-end to cloud applications, across public and private clouds, are the industry's most comprehensive cloud platforms and services. Microsoft hopes to help reshape it with a new enterprise platform that will bring cloud-optimized business innovation and lead to future development. ”

Microsoft's private cloud will go beyond virtualization, allowing users to focus on apps, and new data platforms are being optimized to upgrade service users, according to Shenwey, Vice President and marketing strategy director of the Greater China region.

Microsoft Private Cloud Beyond Virtualization

To bring up a private cloud, many people think of virtualization, but in fact, in Microsoft's view, they are not the same thing. Microsoft (China) Market Strategy Department of the server products business Group Product marketing manager Lin to reporters, private cloud helps it deliver the various IT business functions as services, while giving them the ability to move quickly on demand, while virtualization is a pooling of computing resources to support future moves towards private clouds. "This is two different concepts, at different stages of technological innovation, the connotation and extension of private cloud is much greater than virtualization, and virtualization is not a private cloud." Microsoft Private Cloud uses IT as a service, allowing business users to make self-service requests through the portal, dynamically adjusting resources according to the needs of the business, and paying for them, thus effectively reducing costs, increasing flexibility, and focusing on their own applications. ”

Microsoft's private cloud is a comprehensive solution to provide cloud computing benefits, not only to help companies grow in the present, but also to benefit companies from the public cloud in the future. Unlike other vendors, Shenwey emphasizes that Microsoft's proprietary cloud platform focuses on application, focusing on understanding and delivering business applications, not just virtualization. At the same time, Microsoft Private cloud has cross-platform compatibility, providing cross-platform support for multiple virtual machine monitor environments, operating systems and application frameworks, and developing applications using a variety of application toolset. In addition, Microsoft can provide the choice and flexibility of the hybrid cloud model for the enterprise based on the customer's definition and requirement of cloud.

To respond quickly to changing business environments, improve responsiveness to the business, maximize it resource utilization, and reduce IT costs, customers have introduced private cloud Platform solutions based on Microsoft Hyper-V and System Center 2012. "This platform contains features such as application-centric, multi-tenant and security isolation, pooled resource management, and automated service portals that allow us to go beyond virtualization, greatly enhance our existing IT infrastructure, gain better it resource control, and Cross-platform compatibility, This further enhances the IT system's responsiveness to the business, ensures the continuity and security of the business, enhances the cooperation efficiency and user experience among the departments, and maximizes the utilization of IT resources. "Where Customer Prudential Products (Beijing) Technology Co., Ltd. President assistant Gao Xiaolei said."

With the introduction of System Center 2012, Microsoft's new generation of private cloud platforms is gaining recognition from more and more customers, including T. Rowe Price, Lufthansa Bae, Unilever and the domestic enterprises with Qingdao Zillaua Ceylon Lin Shan Marine Diesel Co., Ltd., Jinjiang Hotel, Beijing Sohu New Media Information Technology Co., Ltd., Morgan Stanley Huaxin Fund, etc. as the representative of the enterprise has begun system Center2012 Private Cloud Tour.

SQL Server 2012 works better

With the advent of the cloud era, large data has attracted much attention. Eugavin, general manager of the Microsoft China Server and Tools division, describes the three major updates that SQL Server 2012 has made for large data and cloud computing, namely mission critical, business intelligence, and cloud computing.

Microsoft SQL Server Product Marketing Manager Shenying further explained that, first, SQL Server 2012 provides users with more robust performance and security support, especially the latest AlwaysOn capabilities, to better support large-scale critical applications; second, strong, flexible analytics, Self-service analytics tools Power View and PowerPivot can better support full BI to solve business problems; Third, quickly implement business solutions from server to private cloud or public cloud creation and expansion. In addition, SQL Server 2012 provides a full range of support for large data, as well as a Hadoop based platform (http://www.hadooponazure.com), in addition to the connectivity support for Hadoop. Integrated with Microsoft's existing business intelligence products to meet the needs of data analysis applications.

SQL Server 2012 has been deployed worldwide to hundreds of industry-leading customers, including Volvo Cars, Revlon, LG Chemicals, etc. In China, Kingdee, Ufida, Super Map and other solutions partners, Ruijin Hospital, China Guangdong Nuclear Power, Super 8 hotel, Perfect International, Ctrip, China Southern Airlines and other enterprise users have successfully deployed SQL Server 2012.

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Ruijin Hospital Why Choose SQL Server

As a three Class A comprehensive hospital, Shanghai Jiaotong University Medical School affiliated Ruijin Hospital (Ruijin Hospital) in the development goal of the digital hospital as the focus of future work. Ruijin Hospital has accumulated various kinds of data in the long-term medical service, these data are the most valuable basis of adjuvant diagnosis and treatment decision. Many years ago, Ruijin Hospital was aware of the need to do the analysis and reuse of these data, so the selection of bi database.

Lin Jingsheng, director of software at Ruijin Hospital's computer center, told reporters that the Ruijin hospital had four reasons to finally choose SQL Server.

The first is SQL Server compatibility with heterogeneous data. Ruijin Hospital began construction in 1997, with a variety of structure, format data, Ruijin Hospital wants a product to be able to well compatible with its previous data, including unstructured text data. SQL Server can do this well.

The second is that SQL Server as a whole has a rich product line. SQL Server is a series of products from relational database to modeling to final presentation, regardless of compatibility issues between different vendor products.

The third is the high degree of acceptance of IT personnel. Microsoft's software, including SQL Server, Windows server, the entire background of the operating interface, style and habits are well maintained, to reduce the Ruijin hospital background maintenance personnel on the entire system training time.

Four is the price/performance ratio.

For the bright spot of SQL Server 2012, Lin Jingsheng introduces two main aspects: first, the newly added semantic layer model allows IT staff and business people to communicate with each other, better understanding and communication; second, through the Crescent and other new component tools, Business people can make their own hands-on and good-looking reports, greatly reducing the burden on IT staff.

User Voice

Microsoft's private cloud platform, with its application-centric, highly virtualized, end-user-oriented provisioning of IT resources, coupled with portal collaboration, has greatly increased the responsiveness of the company's IT systems to the business, reduced the complexity of IT infrastructure, reduced the overall cost of IT operations, and System to better support the future development of enterprises has laid a solid foundation.

--Rien Hoogerbrugge, CEO of Qingdao Zillaua-Ling-lin-shan marine diesel

Microsoft Private Cloud Platform to help us achieve the virtualization of nearly 50% servers, and the implementation of the server, network equipment, the critical application of real-time monitoring and alarm, let us in the data center of high availability, compliance, standardized management, etc. more handy.

--Tang Songlin, director of information technology, Morgan Stanley Huaxin Fund Management Co., Ltd.

Microsoft SQL Server 2012 provides powerful tools in the areas of data warehousing, data analysis, and data visualization, and enables us to quickly and reliably implement business applications in competition, enabling our business units to focus more on nuclear power project construction, operations, Nuclear safety and other issues related to the core competitiveness of enterprises above.

(Responsible editor: Duqing first)