Millet 2014 first launched its Intelligent ecological platform strategy

1. Intelligent ecological

In Google's 3.2 billion dollar acquisition nest led, Millet 2014 first launched its Intelligent ecological platform strategy, and led the Charm clan, Huawei, Haier, TCL, Alibaba and other industries of the rapid follow-up. One of the highlights of the 2015 intelligent Ecology is the rise and confrontation of millet ecology: the "Imperial Model" represented by Millet is how to invest 100 hardware enterprises, how to invest more mobile internet enterprises, and how to integrate with the United States to quickly promote the commercialization of its intelligent ecological strategy. And the charm of the family + Haier + Alibaba as the representative of the "Republic model" can suck more NA heavyweight partners to achieve standards and industry linkage, and aggregate enough potential energy to complete the model of millet duel.

2. FDD Licence issue

The issuance of LTE licences from December 4, 2013 has been 14 months, with several media reports claiming specific points of delivery, but so far the "boots" have not fallen. According to the latest data released by China Mobile, as at the end of December 2014, its 4G users have developed more than 100 million, 4G penetration rate of more than 10%, domestic 4G users accounted for more than 90%,4G base station construction number of more than 700,000, basically covering the National county and township market. From the data, even if China Unicom and Chinese telecom can be issued in February FDD license, it is difficult to change China Mobile 4G era return to a single big situation. The only variable is China Telecom, whose total new mobile subscribers were only 40,000 in 2014, 2015-year goal is to add mobile users 120 million, 4G users up to 100 million, so China Telecom 2015 terminal and tariff strategy will move to more radical, this will give the domestic on the fierce and complex competition pattern brought new variables and opportunities.

3, the smart Yellow Pages can change the mobile Internet?

With the yellow pages of Lei's July 2014 public life, the terminal manufacturers, internet giants, mobile internet companies and telecom operators have 2015 years of mobile phone yellow Pages as an important user life O2O entrance. At present, there are the Charm clan, Qihoo 360, Tencent, Baidu, Alibaba, China Mobile and other enterprises in the smart Yellow Pages as the center of the user Life service platform. In addition to millet investment telephone help, touch Treasure Technology CEO Wang Jialiang to "one observation" said, the phone has been working with more than 50 OEM manufacturers and operators including Samsung, HTC, Sony, ZTE, Huawei, Asus, Hammers and Tcl, and a giant and capital carnival around ROM integration is beginning.

4, Millet smartphone annual shipments of 100 million broken units?

2014 Millet smartphone shipments of 61.12 million units, its 2015-year target of 100 million units, but in accordance with IDC data, 2014 China's smartphone shipments of 420 million units, 2015 is expected to 450 million units, has been transformed into a mature market, the increase is very limited. And for millet, by patent restrictions, its overseas market is difficult to reach tens of millions of units, which means that its domestic market share must do more than 20%, this is the domestic handset manufacturers in the smartphone era never reached the data, for millet, the challenge is also huge. On the other hand, if the millet mobile phone shipments growth significantly slowed down, not to reach more than 80 million shipments, its valuation in the capital market and intelligent Ecological strategy of sustainability will also accept the grim test.

5, Huawei high-end brand "siege war"

2014 to Hua for the consumer BG is a smooth year, its 2014 smartphone shipments of more than 75 million units, the revenue reached 12.2 billion U.S. dollars. High-end models to achieve a comprehensive breakthrough: the price of more than 2999 yuan Mate 7 shipments more than 2 million units, P7 mobile phone 6 months sales of more than 4 million units, glory 6 mobile phones 6 months sales more than 3 million units. Huawei aims to deliver more than 100 million smartphone shipments in 2015, with high-end models rising from 18% in 2014 to 30%, and overseas market revenues from 52% in 2014 to 60%.

But for Huawei's consumer BG, there are two big challenges in 2015: The Primus of the "Liujiang" and the Glory of business integration with the consumer BG China, the uncertainty over whether the glory business will last for 2014 years. Second, Huawei Mate 7 models of hot selling actually make Huawei internal also unexpected, is a variety of internal and external factors together, and in the Chinese market cattle premium thousand yuan roasted seeds and nuts behind, in Europe and America and other overseas markets in fact, the new flagship can continue mate 7 good situation, It will also be a big siege for Huawei's consumer BG.

6, Zhou Mobile phone can be successful?

360 Special machines failed two years later, Zhou a joint venture with cool to 400 million dollars to "bet" on the mobile phone market. 360 shares in the joint venture company accounted for 40%, but with Zhou's strong character and cool chairman Guo Deying stressed that the cool faction must dominate the attitude, 360 and cool joint venture company will be successful in the future, the industry is very concerned about. Zhou, after taking the joint venture, is ready to abandon the great God brand, and let 360 Army fully take over the joint venture's brand advocacy and marketing business, the move has begun to provoke the joint venture among the cool staff dissatisfaction.

7, ZTE Mobile phone China market can ZTE?

2014 for ZTE Mobile phone is a comprehensive adjustment year, after the replacement of Terminal business CEO, has Zeng Xuzhong for the boss of ZTE Mobile phone business is determined to reform the weather. But in the two major markets in China and the United States, ZTE's mobile phone business has a very different "warm and cold" trend: In the U.S. market, ZTE Handset market overall share ranked fourth, up to 7.4%; Android handset market share third, more than 10%; The prepaid market share is nearly 20%, ZTE is currently the most successful Chinese handset brand in the U.S. market. But in the Chinese market, the market share of ZTE, which has fallen from nearly 10% in 2013 to below 3%, has fallen out of the top 10, under the adjustment of operator subsidy strategy and fierce competition from rivals. 2014 ZTE, in the Chinese market can realize the mobile phone business ZTE, become Zeng Xuzhong 2015 a big test.

8, Lenovo mobile phone how to operate at the same time four mobile phone brands.

January 30, 2014, Lenovo announced a 2.9 billion dollar acquisition of Google's Motorola mobile phone business. 1 years later January 26, 2015, Lenovo in the Beijing National Convention Center for the Chinese market released a new Moto x, Moto x Pro, new Moto G Three mobile phones, announced Moto mobile phone brand back to the Chinese market. Motorola's mobile phone brand has no doubt about the internationalization of Lenovo's mobile phone business, but the success of Moto's return will be a big surprise in the complex competitive Chinese market.

Lenovo's official debut on April 1, the Magic Factory, has been the industry news that Baidu plans 100 million U.S. dollars in shares, and jointly compete for terminals and intelligent ecological market. Plus Lenovo's own mobile phone brand and Vibe series, Lenovo 2015 mobile phone business alliances layout, not easy.

9, wear equipment

2014 by the industry known as the development of smart wear equipment "year of the Year", but from the user level, and did not produce the use of higher-dependency products. With the withdrawal of Google glasses from Google X labs, what type of wear equipment can detonate the user market becomes the focus of industry discussions. For Chinese users, 2015 has two major concerns: whether Apple Watch can change the trend of smart wear equipment, the other is millet wear equipment can make a tens shipments of explosive products.

10, who will become the next straggling domestic mobile phone brand?

With the carrier subsidy greatly reduced, as well as the Chinese market to mature change machine market, domestic mobile phone brands are experiencing a new round of big shuffle pattern. 2014, the day language, Konka, Haier, Changhong and other traditional mobile phone brands and a large number of small and medium-sized mobile phone brands have been basically out of the 2015 is destined to have domestic enterprises are out, including well-known domestic mobile phone brands. At present, the domestic handset brand, who is most likely to be the first to shrink to within 1% of the market share, the formation of de facto elimination?