Millet 2 Weibo promotion 500,000 booking number is not equal to SINA electric business success

December 19, this will be Sina Weibo's another anniversary. This day, through the cooperation with millet science and technology, Sina Weibo is really into the field of E-commerce, verification from the network booking, the whole process of payment. In my opinion, this can even be regarded as Sina Weibo opened more than three years to commemorate the most memorable day. Prior to this, Sina Weibo had only media and social platform attributes. Although there has been cooperation with Jingdong Mall, but is not yet a real "shock."

According to Sina and Millet announced information, Millet will provide 50,000 sets of millet 2 generations of mobile phones, on the Sina Weibo sales. Millet related people told the author, the first day of the event more than 500,000 appointments, to the completion of this article, the number is still rising. Simple according to 500,000 people, if all according to the activity of the page prompts step-by-step "go" down, will eventually complete the prepaid Sina Wallet, the platform will have nearly 1 billion yuan in the account, Sina C eo Cao dream of the flow of money quickly from the dream into reality.

For the two sides together staged Sina Weibo E-commerce debut, Millet and Sina's top also unreservedly joined the "flag" of the ranks. Sina chief editor Chen yesterday through micro-blogging high-profile evaluation of the event, "This will lead to Sina micro-BO Test water social network to buy the first single transaction." "Http://www.aliyun.com/zixun/aggregation/36757.html" > Millet company Chairman and CEO Lei is looking forward to the results of the test, "micro-bo online shopping, social media and E-commerce integration, Look at this Friday 12 o'clock noon, the result. ”

Although to this paper, the micro-bo on the sale of Millet 2 has not yet fallen behind the curtain. But regardless of the amount of money involved or the extent of the impact, Sina Weibo did start a test of water e-commerce first shot. As a result, a lot of optimistic about the future of micro-Bo electric business view. But think about it, this kind of borrowing power hot products open the way the market can really represent the future?

A seemingly less harmonious comment caught the author's attention. "50,000 sets of millet 2 don't say on Sina Weibo on sale, put in Tencent, NetEase, Sohu Weibo, or Jingdong, when, the day cat these electric business platform, even in the corner of the small web site to sell, like to get such an effect." ”

It is not unreasonable to recall that the Millet 2 has been snapped in a few minutes each time since it was opened for sale. As long as propaganda in place, such as Millet mobile products on any site will be snapped. Similar examples have appeared in Taobao "Double 11" period, when China Telecom took out 1000 sets of millet 1S to do promotional, Taobao cat itself did not put the activity in the prominent position to do propaganda, but China Telecom through the official microblogging and other ways to do some links, these phones are quickly snapped.

Then look at the Sina micro-Bo and millet cooperation, into the activity page, users need to pay attention to the micro-mobile phone enterprise Weibo, in the "immediate appointment" at the same time also to forward the "millet mobile phone 2 Weibo on sale" microblog. In fact, in this process, Sina and millet more completed is the "marketing" process ——— to the completion of this article, the activity Weibo has been forwarded more than 1.74 million times, commented on nearly 650,000. In other words, Sina Weibo real success is still their old bank ——— media platform.

Look at another angle, and then launch other products, whether to achieve the same success as millet, or to smooth the user to guide the microblogging of this new type of electronic business platform, now Sina can only say is a mammoth first step.

After all, in the traditional electronic business platform, communication and information is only a means to help, and Sina is doing a subversion of this consumption habits.