Millet held new product launch, millet tablet

Absrtact: May 15, Millet held a new product launch, millet tablet available. One, to emulate the Apple, tease Samsung, raise the value of 1, the Millet tablet everywhere and apple contrast. From the appearance of perception, the millet tablet looks like the ipad Mini (with Retina version, last November

May 15, Millet held new product launch, millet tablet available.

One, to emulate the Apple, tease Samsung, raise the price

1, millet tablet everywhere and apple contrast.

From the appearance of perception, the millet tablet looks like the ipad Mini (with Retina version, released last November, the same) and the iphone 5C fit. For example, the Millet flat shell using the iphone 5C materials and crafts, the same introduction of the color version of the screen size, resolution and the ipad mini consistent. Lei also stressed that the performance of the Millet flat ran more data than the ipad Mini, with the Nvidia Tegra K1 four core processor graphics processing performance is Apple A7 2.3 times times. and millet flat price than Apple has obvious advantages, such as 16G version of Millet 1499 Yuan, Apple 2888 yuan, 64G version of Millet 1699 yuan, Apple 4888 yuan.

Of course, millet does not speak below Apple's some individual indicators. such as the husk of millet is plastic, the cost is far lower than Apple, plastic shell to reduce the overall weight, but still more than the weight of Apple. Wait a minute.

Choose to be in the first place of Apple, on the one hand, can elevate their own value, so that users have expectations. On the other hand, for the later marketing provides a gimmick, lay a good foundation.

2, contempt of Android tablet, let Samsung think.

Lei at the press conference that it was hard to make Android tablets. Either you can't sell it or you sell it and nobody uses it. and give the data: 2014 Q1 Global flat-panel sales of the ipad accounted for only 32.5%, using up to four times times as many other tablets. There is no problem with the data, but the highly inflammatory nature of the idea hurts the Android tablet heart, especially Samsung.

Look at Gartner's set of data: 2012, Apple tablet market share of up to 53%, Samsung share of only 7%. 2013, Apple tablet market share fell to 36%, Samsung share reached 19%. 2014 Q1, Apple tablet market share continued to decline to 32.5%, Samsung share further increase to 22.3%. As can be seen, ipad sales are falling, and Samsung-led Android tablet share is rising.

If it is not sold, it should mean that there are no brands or brand-name tablet. The idea that no one is going to sell is equally questionable. ipad usage is higher than the Android tablet, which is related to the user base. The ipad itself is a high price, the corresponding user group consumption ability is also strong, can spend a high price to buy hardware users, the use of frequency will naturally be higher. Android tablet brand more, uneven, user groups dispersed, high value, low usage of all exist.

Based on the overall situation of the Android tablet, millet is only average.

Two, MO talk about Apple and Samsung, millet tablet rivals really Lenovo

Like in the mobile phone market, both Apple and Samsung are looking to look at sales share and product prices, at least in recent years. In the tablet market, both occupy more than half of the market share. So, don't talk about Apple and Samsung. According to the challenge of the giant's thinking, millet first encountered the enemy should be Lenovo. Two reasons:

First, Lenovo in the domestic plate sales largest, the highest brand attention. According to IDC data, 2014 Q1 Lenovo flat sales 2.1 million units, market share 4.1%, ranked fourth. In front are foreign (overseas) brands of Apple (32.5%), Samsung (22.3%), Asus (5%). According to ZDC data, 2014 Q1 tablet computer brand concern ratio, Apple 27.9% first, Samsung 16.6% second, Lenovo 9.7% third.

Second, the average price of Lenovo's tablet is close to that of the millet tablet. According to ZDC data, 2014 Q1 tablet computer mainstream brand average price, and millet tablet computer pricing similar to only two brands: Lenovo 1694 Yuan, Asus 1437 Yuan. Millet 16G version of the actual 1499 yuan for foil, highlighting the 64G version of the 1699 yuan, so the 16G version of the volume will not be large, millet flat mainstream price is 1699 yuan, and Lenovo almost the same.

After all, the Millet tablet has just started, catching up with Lenovo takes a certain amount of time. So what changes will the millet bring to Lenovo? is millet possible to catch up with Lenovo? The author tries to analyze.

1, Millet ecological play, for Lenovo is the biggest threat. Millet dares to play "do Android the best use of the tablet computer", because millet use "hardware + system + Application" to build a semi-enclosed ecological environment. Compared to the more open nature of Apple's ecosystem, it gives users more options than the Android tablet, which has a closed Apple feature, which is easy and safe to highlight. This play in the mobile phone field has made a certain victory. Lenovo also has a music store to facilitate users. But at the operating system level, a little less, Le OS almost disappears in people's view.

2, the low price of millet products aggravating, will be in Lenovo's soft rib hit a punch. Millet walk fewer than the route, only 2, positioning the middle end. Lenovo go many and full strategy, in the sale of tablet computer 34, prices cover high school low-end, low-end, such as small 千2 price of 699 yuan, high-end, such as yoga Platinum flagship version of 3299 Yuan. In the main price section, Millet will be a punch. Lenovo's main push plate is the Yoga series, November 2013 after the launch of less than one months that is broken million sales records, but also to obtain such as "Edison Award Electronic Products Gold Award" and many other industry heavyweight awards, its price in 1699-3299 yuan, millet staggered the overall price of this series, playing in Lenovo's soft rib. In addition, millet low price aggravating, or will urge Lenovo to launch the product strategy of fine. Lenovo has many models, but the single sales volume is not high. This situation, and the same as the previous Lenovo mobile phone, in the face of the competition, Lenovo, ZTE and other mobile phone manufacturers in 2013 have to go up the strategy of fine. In the tablet market, when Millet enters, this scene will be repeated.

3, a marketing war of words, inevitable. Millet win one of the key points, that is word-of-mouth. Word-of-mouth has come from the user after the evaluation, word of mouth, but also from small rice marketing, the use of media, the Navy's way to instill in the user. Traditional hardware manufacturers, Lenovo Network marketing level is gradually improving. For example, the invitation from the media to Lenovo mobile "artillery", the major web site products contrast (such as Lenovo Gold Matador S8 and millet Red Meter note), as well as in a variety of related articles behind the comments in the force and scold war. Millet flat press conference before and after, Lenovo Flat news also gradually increased. With the development of millet flat marketing, marketing mouth The footsteps of a very close.

4, although millet to the electricity business channel, but for the size of sales still have a mishap. The sales of the electric dealer website should be based on the flow, drainage is cost. The flow of large-scale continuous formation, needs vigorous marketing, such as the cat's "Double 11". Millet a variety of products in the official website of Millet almost a platform sales, although in the QQ space, micro-bo, such as continuous drainage, but relative to the size of sales, still not enough. A typical example is that red rice sales in the Millet official website is less than half of its total sales. Millet tablet want to scale sales, rely on Millet official website is not enough, need to expand the line Agent channel. In this respect, Lenovo in the PC era and mobile phone era has formed a deep accumulation, with obvious advantages.

Overall, in the tablet market, Lenovo covered the "face", millet focus "point", Lenovo Foundation, millet momentum more. In a short period of time, the millet tablet is difficult to find, but a punch, will let Lenovo pain on a burst. Long term, to see the whole millet ecological play and layout strategy, after all, the tablet is only a son, wait until.