Millet is more than a mobile phone lei use internet TV to cash the market dream rate

Millet's 4 billion dollar valuation is not only based on the sales of more than 3 million mobile phones, now, with the Millet TV box surfaced, Lei's "City Dream rate" theory is now more and more realistic to emerge in front of people.

With the help of the development of more TV to watch the company's technical strength and experience, although two companies have maintained a low-key attitude towards the product, but the only launch of the engineering machine products have shown millet in the market ambitions and aspirations.

Under the impact of Internet media, the traditional TV business is inevitable decline, now, rely on the success of the mobile phone millet is trying to open up new horizons in the emerging Internet TV field.

Just in the Beijing area, the nightly TV boot rate has fallen from 75% in 2008 to 38% at the end of last year, with the national television ratings already down 13% in 2011, compared with the "good China Voice", which has won more than 170 million broadcasts on Youku and potatoes this year.

TV is just a content carrier, what is really important is the content, in this regard the Internet media has more and better resources, more in line with the current people's audio-visual entertainment habits, the success of Apple TV and Microsoft, Google and Samsung in this area of positive attempts have proved the prospects and potential of internet TV.

However, at home, this market has not caused major manufacturers to pay enough attention to including music as the manufacturer's test water is not successful, now, the smartphone market has created the myth of millet will be through the set-top box to intervene in the field of Internet television, it is not only a small challenge, It is also an investment that minimizes risk and anticipates the best prospects.

So where is the advantage of millet?

It has already relied on the millet handset to open the market and has established own influence, in the hardware manufacture domain it has obtained many experiences, and has the not small right of speech, has established own channel.

But the most important thing is that the LEI to provide technical support for the Millet set-top box is precisely the participation of the investment, before the development of set-top box for Apple TV has made the team to see a lot of practical experience and technical advantages, and more to play themselves is the domestic digital content of pioneers and leaders, This is not available to other domestic manufacturers.

Technology, content, market and other aspects of Lai is not a problem, the future of millet set-top box may be the biggest uncertainty factors from the policy constraints.

Last October, SARFT launched the "holding of Internet television licence operators operating management requirements", which clearly stipulates that Internet television should not be broadcast business, and can not directly access Internet resources through the former.

The existence of these two restrictions means that the future of Internet television will not be truly independent development, but also in the client status of the television business, for the commitment to the Internet television field, this is the biggest test of millet.

From MIUI to mobile phones, from mobile phones to internet TV set-top boxes, millet is moving closer to the core of the field from the periphery and edge of digital consumption.

If Millet can use this opportunity to succeed in home entertainment, so the "triathlon" that Lei has been emphasizing may be more than a myth that sounds beautiful, but it becomes a real miracle. The integration of smartphones, Internet TVs and networks, Millet is doing these things, It is the trend and mainstream of digital consumption in the future.

There are smart phones, set-top boxes and other hardware equipment as a carrier, there are many watching TV is responsible for providing the content and platform to connect the channel, there are already mature Internet content resources, now millet is to create a big opportunity for themselves, if you can take this opportunity, millet can become a real soft and hard to repair the company.

Perhaps in the near future, everyone has been accustomed to the millet mobile phone at the same time, more people will talk about millet set-top box, perhaps then, Millet's "City dream rate" will really let it dream come true.