Millet on 22nd opened the second round of 100,000 sets of millet mobile phone 3 open to buy

October 22 Millet on 22nd opened the second round of 100,000 millet mobile phone 3 open purchase, attracted a large number of users to order. Sales reached 3.7 million people in the first minute. Millet Company co-founder Li Vanchang said that at present millet is in the capacity of climbing stage, will continue to increase production capacity to meet user needs.

The opening of the purchase began 12 o'clock, in addition to millet mobile phone 3, at the same time, sales of 2000 sets of millet TV, 100,000 red rice mobile phones, 20,000 millet boxes, 100,000 32G version of the Millet cell phone 2S. This is the first time the Millet mobile phones open sales of the entire series of 5 products. According to Google backstage data show, in the proximity of the start time, millet network flow quickly climbed, a minute influx of 3.7 million people, the server was obviously congested, and finally lasted 27 minutes all products sold out.

Li Vanchang said that before a netizen said that the open purchase process did not buy mobile phones. In fact, because the user instantly increased too much, millet to snapping up traffic to reduce the pressure on the server. "This is the relatively fairest buying mechanism at the moment, and is constantly improving the user experience, and we hope that users will give us better advice." "Millet Network technical director said, snapping up activities in the diversion is to reduce the pressure on the server to protect the important guarantee of the smooth. Because of the huge influx of users in this open purchase, or once encountered serious congestion, it shows the importance of optimizing and perfecting the shunt mechanism.

It is understood that Taobao cat last year "double 11" period, the activity began the first minute into 10 million passenger flow, and Millet weekly open purchase peak online number close to the data of One-third. Li Vanchang said that millet every week to go through a similar "double 11" test, the millet network of technical team and operation team are a great challenge.

"The situation of supply shortage is the actual situation that millet company faces at present." Li Vanchang said that the mobile phone industry is generally the law is 3-4 months ahead of the industry chain orders, and manufacturers are difficult to 3-4 months after the market sales of accurate judgments. In addition, each new cell phone has to go through the process of capacity climbing, for example, Millet 1, Millet 2 of the first month supply less than 100,000, and Millet 3 first month supply is raised to 300,000 units, after October Millet 3 will increase production capacity to 1 million units, which for any one of the domestic handset manufacturers is a large amount. However, he said, as millet continued to increase production capacity, the current situation will be eased.

It is reported that the current millet mobile phone and Apple, Samsung and other hot-selling models like the "cattle" close attention, the Internet has specifically targeted the purchase of millet phone snapping software for sale. Li Vanchang said, in order to deal with "cattle", the current millet implementation of the mobile phone number verification, fill in the verification code, excluding the server too frequently request three measures. "This is to hope that end users will not spend money to buy millet mobile phones." ”

Millet mobile phone with its first internet sales, research and development model by the industry's extensive attention and reference. As of the first half of this year, Millet sold a total of 7.03 million mobile phones. Millet sold 4.4 million smartphones in China in the second quarter of this year, slightly above Apple's sales, according to Canalys, a market research firm.