Millions of apps and sites competing for user eyeballs

Despite the millions of apps and sites vying for users ' eyeballs, Amazon, ebay and Wal-Mart have each gained a large audience and become the three largest mobile business giants in the United States.

Do they have any secret? For Amazon, ebay and Wal-Mart, Mobile is not just a "sales channel", but also a way to communicate with users, attract users, improve customer loyalty and encourage users to share information.

Market research firm BI FDI published a report on the transformation of ebay and Amazon from Pc-based electric giants to mobile business giants. Wal-Mart may be the most surprising mobile retail giant in the area of mobile commerce, where Wal-Mart is growing faster than pc-based E-commerce. The following are the main points of the report:

• In the United States, users accessing Amazon only via mobile devices are more than Facebook. These users access Amazon services only through mobile devices, and have never visited a desktop version of Amazon.

• Not just Amazon. Among online shoppers in Amazon, ebay and Wal-Mart, only mobile devices account for One-fourth to One-third of users.

• Mobile devices are suitable for shopping. Ebay users spend an average of 108 minutes a month accessing their mobile apps.

• Three major mobile business features? ebay attaches importance to user participation; Wal-Mart's convenience and discounts are attractive to users; Amazon is focused on optimizing the user experience.

• Mobile Commerce provides a large potential user base. 15% of U.S. mobile phone users visit Wal-Mart apps via smartphones.

• Large and small electric dealers will learn from the three giants to solve the challenges of mobile technology, such as many of the electronic web site still can not support a variety of browsers and operating systems, shopping carts can not be synchronized between mobile devices and desktop systems, payment is still not convenient.