Ming DAO Xianghui: To make users feel simple and easy to start

In the interview with Ming Road CEO Xianghui Process, he gave me the first impression is unusually agile thinking, talk simple and then to the point, originally prepared half an hour of the interview, the results of 20 minutes will end the fight, saying that the author of the Long Interview "at first also refused." Well, to be sure, the leading "SaaS pioneer" series in this issue is Ming Dao. For the interview please click here.

The Ming DAO takes from the old saying to take the potential, Ming Dao, excellent operation, in the enterprise management, take potential he is talking about the enterprise strategy; excellent skill is about professional skills, and Ming Road is mainly about management and synergy, so it is exactly the value of the company's software.

Xianghui (left)

Ming Dao (mingdao.com) founder and chief executive officer, well-known internet personage. Ming Road is a 2012 by the Plum Blossom Information released SaaS enterprise software, Enterprise 2.0 products, mainly for enterprise internal communication, collaboration and knowledge management goals, while providing mobile client and open platform, the software also provides for small team to use the free mode, but also for the formal use of the enterprise fee model.

Ming Road in the past few years in the field of corporate socialization of the development of the irresistible, there are more than 2000 enterprises pay users, the actual registered users close to 100,000, the New year, Ming Road will focus on eliminating product performance barriers and distribution channels.

CSDN: First, introduce the development of Ming Road in the past 2014 years?

Xianghui: Generally speaking, we have been tested since 2012, so it should be 3 years. 2014 is our first year to build a sales team, because it was last March when the team began to expand, the original product development is mainly. We have tasted a lot of sweetness in the past few years, we used to be more passive to accept customers, first through the free version to get the first users, the transformation of the law is a lack of understanding, and then 2014 we extend the entire team to more than 60 sales consultants, including the market, Now we have close to 2000 of corporate pay users, this should be the first echelon in the country, if there is no such a willingness to invest is very difficult, so at this stage is mainly the growth of customers.

CSDN: In addition to marketing, you have increased your investment last year, and in other ways, what efforts have you made?

Xianghui: Basically, a few big obstacles are still there, but as security concerns and pay-for-use, these two main things are still improving, especially security concerns, now in the vast majority of such small micro-enterprises have not felt that is a problem, most enterprises can accept, and even many are looking for us such a solution, Rather than the traditional scheme. As for the changes in product development, we actually did not have a very big change to the positioning, we actually have been more insistent, because in the whole field, there are different companies in different directions, for example, in favor of the sales management, there is the focus on the project and task management, However, the Ming road or adhere to a few core applications into one, relatively rich in the application, or collaboration as a major selling point, this is not much change.

CSDN: What is the customer size of Ming DAO?

Xianghui: 2000 paying companies. Cumulative registered users should be close to 100,000, but this is meaningless, because you know he is basically registered experience type, the stock for the enterprise is not an asset, so we generally do not go to care this data.

CSDN: What do your users focus on a few points? Are there any measures taken to address these points?

Xianghui: In fact, we do user survey every year, project and task collaboration, knowledge sharing and sales management has been ranked top three. We have now covered two of these three, we Ming Tao's own technical application, is in the task collaboration and knowledge management, for all users, he can see at first glance the value of sales management, we have not yet involved.

CSDN: What are the biggest difficulties in the process of building a platform?

Xianghui: For products, it should be said to meet customer needs and maintain a concise interaction, on the one hand, you want to make users feel simple and easy to use, because this is the need to change the user habits, in addition, you have to solve the customer's practical problems, and that too simple personal tools have a separate The balance itself is a contradiction. How to solve this contradiction, I think should be the biggest product challenges.

CSDN: What efforts has the Ming Road made in marketing and after-sale service?

Xianghui: Marketing channel is also one of the problems, enterprise-oriented, you always lack of effective promotion channels, so this is a challenge. On the contrary, after-sales service is an advantage, it's an easy problem because SaaS software, where users are very direct with you, is good for SaaS operators and easier to do, not only is there a centralized customer service center, we have a fixed consultant for each paying customer.

CSDN: Did you have some analysis of the customer?

Xianghui: Our customers or small and medium-sized, small size, and then the industry, there is no doubt the total number of TMT enterprises are more, this is related to our early marketing approach, but now the traditional industry is more and more, so the half bar.

CSDN: How do you define the market for Ming DAO application?

Xianghui: This is a very early differentiation method that we do, because the other home is not, of course, now it produces a relatively limited value, because it does not form the ecology, it in each category, the customer's choice is relatively limited, and then can solve the customer problem of the application number is not much, But we are willing to do it earlier, because the ecology is to be nurtured. There are now more than 60 applications, and they are still used independently. As for the partnership, it should at least be able to support the landing of the Ming road account, as long as it is in line with our class, and then it can support some of the application of Ming Dao, we can release to our users.

CSDN: Then what are your development plans in 2015?

Xianghui: A big direction certainly is that we do the common platform, because we do not doubt that SaaS in the solution of special SME customer it this aspect of the ability, and then we know there are a lot of obstacles, but it is because of obstacles, you pass the past is valuable, So the main work in the next few years is to eliminate these barriers, especially the ease of use of enterprise products barriers, how to make users more easy to use, and at the same time meet the needs of enterprises.

CSDN: Can you share some of the views of the enterprise-class SaaS market in China?

Xianghui: I think the investment is still relatively small, the total size of the market is certainly very large, the future in the short term, its flexibility is also strong, for this market, the vast majority of users have never used that SaaS software, so it is actually very flexible. Your product is good enough, then the price is reasonable, then you have a way out, it is a decisive thing. But now I think that most of the manufacturers are still in the product running-in period, may be the product itself is still trial and error, so he is very difficult in the market channel has a large-scale investment, so relative to this total, everyone's market share is very small, this is now the face.

CSDN: At present, some of the domestic entrepreneurs, including some already engaged in the enterprise social software, some manufacturers, they feel that the enterprise collaboration software does not really poke the pain point of the enterprise, how do you think about it?

Xianghui: I'm not entirely able to endorse the FA, obviously it's a pain point, just because you are doing enterprise software, so you give others to solve the problem at the same time, may also bring new requirements, such as you do a corporate software, you are always facing the deployment of investment, and then you have to change the habit of the staff is of course difficult, So maybe the real problem is in this place, not that it doesn't solve the customer's problem. Of course each product, it is trying to solve the problem is not the same, but from the perspective of cloud collaboration, if we overcome the user habits of change, then his ability to solve problems should be obvious, otherwise we can not develop so many paid customers.

CSDN: For the domestic SaaS market product and service homogeneity trend, lack of breakthrough innovation, how do you think? Including the upfront free strategy.

Xianghui: Because too many industries are such, of course, it is necessary to overcome this process, there are always some manufacturers he can break, can bring some new things to the industry, but you can not say that the process is not, but, because most people do not want to innovate, so copy more, So it leads to a certain time period, the similarities are more, but this is normal, many industries are so, the same function does not matter, the same things can also have some user experience of a great difference, because you have to know that customers can not see your function table to decide to use your software. SaaS Software is basically all around providing free use, this is not a rule problem, this is a natural phenomenon, so users in the trial process, they are discriminating.

CSDN: What do you think of the future development direction of enterprise synergy software?

Xianghui: There are different trends from different angles, for users, for the end user more meaningful, I think the first product will be more consumer, because now some people from the traditional OA turned over, so his products will be more entrepreneurial traces; and some people may have done 2C before, So the point of view of collaboration is different, so it makes a difference in the product. If you're going to ask trends, I think it's definitely the latter will be stronger, the 2C trend.

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